Seems to be just like the chatter about Google hitting LLM-focused self-serving (and totally trash) listicles has heated up a bit just lately. I’ve seen just a few circumstances throughout social the place individuals are exhibiting a more moderen algorithmic hit on websites utilizing this tactic.
Right here is an instance from Lily Ray, who notes she now has “a listing of about 30 websites that match this actual standards.”
Discovered one other web site with 200+ “finest” listicles – this one is a really costly exact-match area owned by an search engine optimisation company, the place the #1 finest firm in every listicle is both that company or the EMD itself.
It labored actually all through 2025, however the drop additionally began proper on ~Jan… pic.twitter.com/aOXbkLh5SF
— Lily Ray 😏 (@lilyraynyc) March 12, 2026
Gagan Ghorta just lately posted that he has seen varied enterprise corporations scaling content material with LLM-focused actions (that resulted in less-than-quality content material manufacturing) get hit within the Google natural outcomes.
Within the instance, he takes a reasonably exhausting shot at Webflow, which has been very vocal about its “AEO” focus.
We’re dwelling in in all probability essentially the most weirdest Enterprise search engine optimisation instances! So many huge manufacturers who scaled search site visitors utilizing pointless and irrelevant content material dropping site visitors from traditional search outcomes these days in the meantime senior executives working for these manufacturers posting that their GEO/AEO… pic.twitter.com/BiVxDrmHlY
— Gagan Ghotra (@gaganghotra_) March 6, 2026
This is only one instance, so I am curious if individuals suppose enterprise corporations are pursuing this course of conduct throughout the board. My private expertise is that enterprise corporations are break up on this line of considering.
Regardless, we first noticed this again when Barry Schwartz, internet technologist and lead reporter at SERountable, lined it on February 4th, 2026. People like Lily Ray and Glenn Gabe famous large drop-offs in natural visibility for websites utilizing these ways on the time.
I personally don’t suppose it’s simply listicles; I’ve seen circumstances of thin-content focusing on LLMs past simply listicles get hit. Which brings up the query of how you can steadiness LLM visibility efficiency with natural search efficiency?
Nonetheless, as Lily famous, of us are seeing rapid outcomes with these kinds of ways. It does seem, although, that they ultimately hit a wall with Google’s natural search algorithms.
Positively give Lily’s authentic put up overlaying the subject a learn.
What are you seeing?
Discussion board dialogue on the market within the ether.
