Innovid’s Concord Initiative Acknowledged for Driving the Way forward for Promoting by Maintaining TV Open for Everybody & Managed by No One
NEW YORK — Innovid (NYSE:CTV), an unbiased software program platform for the creation, supply, measurement, and optimization of promoting throughout linked TV (CTV), linear, and digital, at the moment introduced it received the 2024 AdExchanger Award for “Most Progressive TV Promoting Know-how.” This prestigious recognition highlights Innovid’s groundbreaking Concord initiative, which goals to maintain TV open for everybody and managed by nobody – optimizing the CTV promoting ecosystem by avoiding the pitfalls of digital promoting’s previous.
“We’re extremely proud to obtain this recognition from AdExchanger and excited to proceed innovating and pushing the boundaries of what’s attainable for CTV and digital. I’ve by no means felt extra optimistic about the way forward for promoting than I’m now.”
Launched in April 2024, Concord brings collectively business leaders to optimize CTV on the infrastructure degree to enhance effectivity and ROI, improve transparency and management, scale back carbon emissions, and supply higher viewing experiences for customers throughout CTV and digital.
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“This award is a testomony to the work we’re doing to rework TV promoting into an ecosystem that advantages the buy-side, sell-side, and most significantly, the viewer,” mentioned Zvika Netter, CEO & Co-Founder, Innovid. “We’re extremely proud to obtain this recognition from AdExchanger and excited to proceed innovating and pushing the boundaries of what’s attainable for CTV and digital. I’ve by no means felt extra optimistic about the way forward for promoting than I’m now.”
As a part of the initiative, Innovid launched Concord Direct, which streamlines the workflow for assured, non-biddable CTV media to its purest kind by eradicating all friction factors, together with extra know-how hops, charges, and power waste. Its newest innovation, Concord Frequency, offers DSPs with frequency intelligence throughout a model’s total media portfolio earlier than they bid – decreasing advert waste, strengthening marketing campaign effectiveness, and bettering the viewing expertise.
The AdExchanger Awards are among the many most prestigious within the promoting business, celebrating excellence and innovation throughout digital media and advertising and marketing. Innovid’s recognition because the “Most Progressive TV Promoting Know-how” underscores the corporate’s dedication to not solely drive effectivity, efficiency, and progress for advertisers and publishers, however to additionally improve the viewing expertise for customers.
About Innovid
Innovid (NYSE:CTV) is an unbiased software program platform for the creation, supply, measurement, and optimization of promoting throughout linked TV (CTV), linear, and digital. By way of a world infrastructure that allows cross-platform advert serving, data-driven inventive, and measurement, Innovid gives its shoppers always-on intelligence to optimize promoting funding throughout channels, platforms, screens, and units. Innovid is an unbiased platform that leads the market in converged TV innovation, via proprietary know-how and unique partnerships designed to reimagine TV promoting. Headquartered in New York Metropolis, Innovid serves a world shopper base via workplaces throughout the Americas, Europe, and Asia Pacific. To be taught extra, go to https://www.innovid.com or comply with us on LinkedIn or X.
