Influencer Company Award of the Yr 2025
We’re thrilled to share that we’ve been named “Influencer Company of the Yr” for the sixth consecutive yr at Advertising and marketing-Interactive’s Company of the Yr Awards 2025!
This unimaginable milestone is a testomony to our dedication to pushing the boundaries of influencer advertising and marketing — mixing knowledge, creativity, and actual relationships to ship campaigns that resonate.
Case Research Highlight: Burger King’s “Worth Your Approach” Marketing campaign
One of many standout campaigns that contributed to this yr’s win was our collaboration with Burger King Singapore to advertise their $5.95 customizable meal.
We carried out our proprietary A-B-C influencer technique — Archetype, Broadcast, Join — to create high-impact, extremely relatable content material:
Concentrating on the Proper Archetypes
Utilizing our Influencer Administration System (IMS), we recognized creators who match three key archetypes:
- The Inventive – Identified for eye-catching, humorous content material
- The Campaigner – Meals lovers who advocate for good offers
- The Good friend – Avenue-savvy creators who interact the general public instantly
Multi-Platform Inventive Execution
We centered on Instagram Reels and TikTok to provide content material that included:
- Skits
- Avenue interviews
- Speaking-to-camera explainers
This method helped us reduce via the muddle and ship the promotion in enjoyable, relatable ways in which inspired shares, saves, and dialog.
The marketing campaign generated:
- 38.5M views
- 2.5M likes
- 650K shares
- 156K saves
And impressed cross-border content material developments from creators in different nations
These outcomes proved the facility of influencer content material to drive each visibility and motion — positioning Burger King’s promotion as a prime meals deal on-line.
Thank You for the Continued Help
This win isn’t simply ours — it belongs to the purchasers who imagine in daring concepts, the creators who carry tales to life, and the viewers who connects with our work.
As we have a good time this sixth consecutive win, we stay dedicated to evolving, rising, and persevering with to paved the way in influencer advertising and marketing.
