To have a good time 100 years of Corona in Chile, DAVID Buenos Aires used pinhole pictures—a lensless method developed within the nineteenth century that depends solely on a field, a small aperture, and pure gentle—to create new photographs with a timeless high quality. The photographs are actually the main target of a brand new marketing campaign that celebrates the Mexican beer model’s values and heritage.
Conona’s centennial-minded group got down to inform 100 distinctive tales alongside Chile’s shoreline. The result’s greater than an advert marketing campaign, it’s a contribution to Chilean tradition.
“With this challenge, we needed to pay tribute not simply to our seashores however to the human tales that develop round them. By way of a way that reconnects us with the necessities, we captured one thing that goes past the picture itself, a way of life and feeling,” stated Camila Plass, Advertising and marketing Director at Cerveza Corona.
“Pinhole pictures forces you to decelerate. There aren’t any on the spot pictures, solely ready. The picture emerges from what’s there, from what stands earlier than the digicam, and from the passage of time. It’s a means of seeing that mirrors how we should always stay inside our landscapes, with extra consideration and extra care,” stated photographer and environmental activist Rodrigo Farías.
On account of its instructional and inventive nature, the model challenge debuted at Museo Urbano Tobalaba (MUT) with a free public exhibition, accompanied by the launch of a limited-edition guide.
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