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Home»Marketing»Immediately Stays No. 1 Regardless of Dropping Viewers
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Immediately Stays No. 1 Regardless of Dropping Viewers

By February 26, 2026003 Mins Read
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Immediately Stays No. 1 Regardless of Dropping Viewers
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Immediately continues to be America’s No. 1 morning present for the week of February 16. Nonetheless, the excellent news ends there for NBC Information’ morning present, because it was the one morning present to lose viewers in each whole viewers and the Adults 25-54 demo. 

Protection of the Milano Cortina 2026 Olympics helped Immediately preserve its lead in each measured classes, however the massive winner of the week was CBS Mornings, which recorded double-digit development within the advertiser-prized demo.

NOTE: GMA and CBS Mornings have been coded as specials, and Immediately was retitled to Immediately-TS on Monday (02/16/26) because of the Presidents Day vacation. Friday’s (02/20/26) version of CBS Mornings was additionally retitled to CBS Morn. These specialed and retitled telecasts are excluded from the weekly and season averages. The morning reveals weekly averages of ABC Information and NBC Information are primarily based on 4 days (Tuesday-Friday). Whereas CBS Information’ morning present’s averages are primarily based on three days (Tuesday-Thursday).

In response to Nielsen’s nationwide reside+same-day massive knowledge plus program rankings, GMA averaged 2.952 million whole viewers and 490,000 viewers within the A25-54 demo for the week of February 16. In comparison with the earlier week, ABC Information’ morning present noticed a +2% achieve in whole viewers and a +3% improve within the demo. its efficiency to the identical week in 2025 (Feb. 17), GMA was up by +6% in whole viewers however dropped by -3% within the demo. 

Immediately remained the No. 1 general morning broadcast, ending with 3.289 million whole viewers and 637,000 demo viewers for the just-concluded week. The newscast was the one one to report week-to-week losses, down -6% in whole viewers and -9% within the demo in comparison with the earlier week. the way it carried out throughout the identical week in 2025, Immediately grew by +19% in whole viewers however slid by -2% within the demo.

CBS Mornings had 1.707 million whole viewers and 272,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present grew by +1% in whole viewers and +14% within the A25-54 demo—the one broadcast with double-digit development. Nonetheless, throughout the identical interval in 2024, CBS Mornings declined by -15% in whole viewers and -20% within the demo—the one morning present with double-digit viewership declines in each measured classes inside this comparability.

*Please be aware that year-over-year comparisons are primarily based on Nielsen Huge Information+Panel (2025) vs. Panel (2025) measurements.

February 16, 2026

ABC NBC CBS
• Complete Viewers: 2,952,000 3,289,000   1,707,000
• A25-54: 490,000 637,000   272,000

Supply: Nielsen, NTI Complete Viewers, Adults 25-54, and Adults 18-49 Nationwide Dwell + Similar Day Huge Information Plus Panel Program Rankings.; Present Week (w/o 2/16/26), Earlier Week (w/o 2/9/26) and Yr-In the past Week (w/o 2/17/25). Season so far: Most Present Information Stream: 2025-2026 Season (9/22/25–2/22/26) and 2024-2025 Season (9/23/24–2/23/25). Season averages primarily based on Huge Information Plus Panel rankings begin with the 2023-2024 season. 



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