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18 Comments
-No statergic planning (highly speculative)
-not being creative and experimental for new methods of doing things
-focussing on small things which play no value at all such as CTR CPC Likes Comments
-the main motive of marketing is to communicate and influence a message or ideas to a targeted customers
-it's a tool to generate sales,customers, maintain them, growing the customers and communicating brand awareness
-it's not about how many click per rates you get
-so don't judge make these valueless things as your guide to decision making
-metrics don't actually matter a lot
-there is too little data to comprehend the situation of marketing
-the most important things are
-customer acquisition cost
-customer lifetime value
– ratio of both, lifetime value must be higher than the acquisition cost
-return on investment whether the dollar you are paying in your marketing campaign earns you an additional dollar of value??
I'm building out a marketing strategy for our real estate investment business and you have the best marketing videos by far. I keep coming back to your channel. Truly a gem! Thank you so much for putting the time in to share your content.
Your videos are very useful thanks for all the help !
Thanks for that intel it was very informative
So the goal of marketing comes down to being ROI positive. {{But on what time scale? A day? A month? A year? Considering cash flow, the faster the better.}}
Dude, your stuff is fantastic.
Hi Adam, I am a Data & Analytics Lead for a hotel company and have been tasked with completely overhauling the analytics and reporting for our marketing dept. I have a limited background in marketing and was hoping you could recommend some resources (books, courses, etc.) for what would essentially amount to a crash course in marketing analytics to get me up to speed. Thanks!
A few months ago I left my first job in Marketing. I started out as a Customer Service Rep & through ambition, I constructed an affiliates program for the company. Once it was presented (after a week), I was assigned my first ever Marketing Assistant position a long side my other role. Throughout my 5 months in the part time position, I ran several successful marketing campaigns, which resulted in roughly £2,000 / £3,000 worth of revenue per campaign. This has been my greatest achievement so far in life and I am eager for more. However, I'm concerned that my ambition will be taken advantage of again, does anyone have any advice for someone in my position?
I remembered attending a seminar and the speaker said that "Marketing is spending money, to earn more money!". That's long term thinking, ROI is key.
Can I use neco results to enter university?
Great video! You explained the concepts really well but it would be more informative if you actually showed us how to calculate the CAC, CLV and the ROI with some real number examples.
you have course
Adam can u tell me at what point we can realize now we know marketing and we can start digital marketing ? Btw you are giving very realistic and practical experienced content ,,,,, good job.
This is brilliant content, thank you for what you are creating for your audience. You videos are one of the rarest no BS marketing tutorials on this platform. 🙂
So my question is do you have to own a business in order to be involved with marketing?
Hello Adam .. Do you have online Course .
Nice work
A lot of information online is outdated.
Some techniques don't work anymore, especially Black Hat SEO.
However, marketing knowledge that considers human psychology is forever actual.
Bunch of marketing books that were written over a hundred years ago still brings value because of the marketing foundation.
I like reading books whenever they were written, but I read the breaking news and last blog posts because they provide modern knowledge. I'm talking a lot about this on my channel.