Two years after Generative AI took off, one factor is evident: AI will rework the way in which companies function. However for many small and medium companies, the AI panorama feels overwhelming. They don’t want the hype; they want sensible assist.
The fact is that fifty% of small companies fail inside 5 years. Not as a result of beginning a enterprise is difficult, however as a result of scaling one is brutal. While you’re caught between restricted assets and impressive progress targets, you want instruments that ship precise outcomes, no more complexity.
That’s what we’re constructing with Breeze — AI designed particularly for scaling corporations, constructed immediately into HubSpot’s buyer platform. On this put up, we’ll take you behind the scenes of how we’re constructing Breeze, the most typical use instances, and the way it’s already serving to actual companies drive outcomes.
The Breeze Tech Stack: Constructing for the AI-First Period
Software program is evolving. What began as desktop packages within the Nineties and moved to cloud-based SaaS within the 2000s is now coming into a brand new period: software program that doesn’t simply serve, however works towards outcomes. That is the shift from “software program as a service” to “outcomes as a service.”
We’re not constructing AI as a result of it’s the most recent tech pattern — we’re utilizing AI to ship what clients are literally after: extra leads, sooner gross sales cycles, and higher buyer satisfaction. With Breeze, scaling corporations can rapidly and simply get worth from AI linked to their buyer information. We’re distinguishing Breeze in 3 ways to allow HubSpot clients to get essentially the most out of AI:
- Our platform unifies structured information (like CRM data) and unstructured information (reminiscent of emails, calls, and transcripts) with exterior information like purchaser intent and firm information to present Breeze the total image.
- Our “all-on-one” method gives context throughout the client journey, not like level resolution AI brokers that fall brief with out a full understanding of the GTM.
- Our agent ecosystem connects people with AI brokers to increase their groups — some constructed by HubSpot, others by companions and citizen builders — all seamlessly linked to buyer information to unravel any want.
The 4 Layers of Breeze
We’re constructing Breeze in 4 layers with information and context as the inspiration. It’s one thing HubSpot is uniquely positioned to supply because the supply of fact for almost 250,000 corporations with tens of millions of customers. From there, we assist clients make sense of that information, customise and prolong Breeze, and use it to energy their GTM — all with out having to develop into AI specialists themselves.
1. Context Layer: Unified Knowledge for Highly effective AI
AI is barely nearly as good as the information that powers it. Think about asking your AI assistant to assist with a buyer difficulty, however it will possibly‘t see their latest emails, doesn’t learn about their final help name, and has no concept concerning the new product replace which may remedy their downside. That‘s the truth of most AI instruments at this time — they’re sensible, however they’re working blindfolded.
Offering full buyer context is important to AI delivering on its full promise, and that is what makes HubSpot stand out from different instruments available in the market. Solely HubSpot has the depth and breadth of knowledge throughout the client journey, and may unify it to coach our AI techniques. That’s what makes Breeze’s Context Layer so distinctive:
- Breeze Data Fashions: Not one, however a number of specialised fashions that pull your whole information into one clear image of your buyer, their pursuits, objections, and extra. We mix the most recent basis fashions — from OpenAI, Stability AI, Google, Anthropic, and others — with our personal customized fashions and deep understanding of the GTM for scaling companies, so that you get the perfect of AI with out worrying about which mannequin is finest this month.
- Structured Knowledge: This has all the time been our power — buyer data, firm info, contact information, and all of the wealthy CRM info that HubSpot has organized for over 15 years.
- Unstructured Knowledge: This represents as much as 80% of a enterprise’s information that, till now, has been trapped, unable for use. Assume emails, name transcripts, assembly recordings, conversations. Our acquisition of Body.ai in 2024 permits us to make use of this information for the primary time, a functionality missing in most options in the marketplace at this time.
- Exterior Knowledge: Consider this as all the information that exists out on the planet, past your organization. We’re capable of understand this exterior information throughout textual content, audio, and video, together with over 200 million purchaser and firm profiles, info from earnings releases, funding rounds, and different related information posted throughout the web.
While you’re constructing a enterprise, you don’t have time to hunt via a number of techniques or sustain with AI developments. We take up that complexity and convey collectively your inside and exterior information so Breeze has the entire image.
2. Intelligence Layer: The Mind of Breeze
Our Intelligence Layer is the cognitive engine that processes your information into insights — it’s the “mind” of Breeze. Whereas nascent at this time, we’re fascinated by this in 3 ways to make Breeze much more highly effective sooner or later:
- Reasoning: Breeze received’t simply lookup solutions — it’s going to assume issues via, connecting totally different items of knowledge to work out options, like your finest staff tackling powerful issues.
- Reminiscence: Not like primary chatbots that overlook conversations the second they’re over, Breeze remembers. That is the following evolution in AI personalization and high quality. Breeze will study from earlier conversations and bear in mind key person information and preferences that can be utilized throughout all of their interactions. No extra repeating your self.
- Prediction: As a substitute of simply reacting to issues, Breeze spots patterns and anticipates what may occur subsequent via predictive analytics. For instance, as a substitute of discovering out a consumer might not renew 30 days earlier than expiration, Breeze flags regarding alerts (lowering utilization, logins, fewer help tickets) months earlier than the contract ends.
You shouldn’t want a large information science staff to show uncooked enterprise information into insights you’ll be able to act on. With Breeze, each enterprise will be capable of cause via issues, bear in mind each interplay, and predict what comes subsequent.
3. Integration Layer: Your AI, Your Method
Consider Breeze’s Integration Layer because the command middle the place you’ll be able to management, customise, prolong, and preserve high quality throughout your AI implementation. Right here’s what which may seem like:
- Safety & Governance: We’re constructing sturdy protections that maintain your information protected and personal, together with instruments for zero information retention, EU area processing, management over coaching information, and complete belief and security options.
- Analysis: Breeze will get higher the extra you employ it with techniques that repeatedly assess the standard of AI outputs, study from buyer corrections, and enhance responses over time.
- Breeze APIs: Fashionable connectors will expose Breeze’s capabilities to different techniques, permitting Breeze to work the place your staff works. Throughout Zoom conferences, for instance, a Breeze-powered panel may routinely show related account historical past and recommend subsequent steps, serving to your staff shut offers sooner.
- Abilities: These would be the constructing blocks of our agentic experiences — reusable capabilities you’ll be able to combine and match to create customized options with out ranging from scratch. Consider them like singular, repeatable duties you may see throughout totally different jobs: draft an electronic mail, schedule a gathering, or generate a abstract.
Customized improvement is a Fortune 500 recreation. Breeze is constructed for the Future 5000 — prepared to make use of out of the field, with intentional customization capabilities sooner or later.
4. Software Layer: Straightforward Instruments to Develop
Lastly, Breeze‘s Software Layer gives the interfaces that clients immediately work together with. It’s the place we package deal up all that highly effective AI know-how into easy-to-use instruments that clients use to generate leads, construct pipeline, and higher service their clients. It consists of:
- Good CRM: Our AI-powered system of document unifies your information, groups, and tech stack with options like conversational intelligence and sensible workflows.
- AI-Powered Hubs: With over 100 embedded AI options, our Hubs function a system of engagement for GTM groups to effectively join with clients and achieve their targets, like driving leads, closing offers, and resolving help tickets.
- Breeze Copilot: Your digital assistant that works alongside you, getting ready for conferences, producing copy, and surfacing key insights whenever you want them.
- Breeze Brokers: Brokers can deal with particular duties and are prepared to make use of in minutes, like our Buyer Agent. They prolong your staff, so you’ll be able to give attention to higher-value work.
We imagine the longer term can be brokers and people working collectively in hybrid groups. And whereas HubSpot will construct the brokers we predict most clients will want more often than not, we’re additionally opening up an ecosystem for agent builders to each construct and promote specialised brokers via our Agent Market. We’re studying about what builders want with Agent.ai, which already has over a million customers.
The place Breeze is Delivering Worth Now
Whereas most corporations have experimented with AI options over the previous two years, scaling companies want clear, actionable steering on the place to begin to get precise ROI. This roadmap exhibits precisely the place to start with Breeze for quick outcomes, based mostly on what’s working for our clients proper now, and the best way to get much more worth with AI over time.
Right here’s The place to Begin Immediately
These are the areas the place clients are accelerating their GTM with Breeze — the options you need to implement first to scale help, generate leads, and shut offers sooner.
For Buyer Service Groups
Resolve Buyer Points
- Earlier than: Help groups are overwhelmed with routine questions, manually digging via information bases whereas higher-priority points wait.
- After: Buyer Agent resolves tier-one points routinely (we’re seeing 47% decision charges on common, with some clients hitting over 60% with complete information bases) with simply minutes of setup time.
Streamline Ticket Dealing with
- Earlier than: Reps waste time scrolling via countless dialog histories making an attempt to determine the core difficulty and context wanted for decision, and crafting responses to repetitive questions.
- After: Breeze offers reps the TL;DR — routinely summarizing ticket content material with steered responses, lowering response time by as much as 40% and guaranteeing constant, correct solutions.
For Advertising Groups
Scale Content material Creation
- Earlier than: Entrepreneurs have one nice weblog put up, however manually creating 10 weblog posts, 2 touchdown pages, and a podcast and video round it takes days.
- After: Content material Remix takes your top-performing content material and routinely builds a marketing campaign round it whereas sustaining your model voice — it even helps you produce short-form movies that supply increased ROI than some other format.
Optimize Emails for Conversion
- Earlier than: Entrepreneurs spend hours brainstorming topic traces, A/B testing a number of variations, and second-guessing their messaging effectiveness.
- After: Breeze generates high-converting electronic mail topic traces and preview textual content tailor-made to your marketing campaign targets and viewers in seconds, rising open charges with out the guesswork.
For Gross sales Groups
Enhance Prospecting
- Earlier than: Gross sales reps spend extra time looking out than promoting, digging via CRM information and manually researching prospects earlier than calls.
- After: Breeze Copilot (now with over 75,000 weekly energetic customers) preps you for calls immediately with all the suitable contact particulars, firm data, and former interactions you want, and drafts customized follow-ups — proper in your workflow.
Improve Gross sales Productiveness
- Earlier than: Reps overview prolonged deal notes and exercise historical past, losing time on offers that received’t shut and lacking alerts on those which may.
- After: Breeze’s AI-powered deal scores immediately spotlight which alternatives deserve consideration and which of them are in danger, whereas AI-generated purchaser insights summarize purchaser targets and interplay historical past to make it simple to prep for calls.
Actual Outcomes From HubSpot Clients
The true measure of any know-how is not its capabilities however the outcomes it delivers. Right here’s what HubSpot clients say concerning the worth of Breeze:
- Transkribus carried out Buyer Agent to resolve 60% of inquiries routinely: “Implementing the Buyer Agent has been transformative. What was once a handbook, time-intensive course of is now streamlined and environment friendly.”
And that is just the start. Sooner or later, Breeze will rework how companies function throughout their whole go-to-market technique.
Think about help groups stopping issues earlier than tickets are created, with AI that spots at-risk clients early. Image entrepreneurs discovering and concentrating on solely their most certified prospects with precision, dramatically rising conversion charges. Envision your gross sales staff centered completely on consumer relationships, whereas Breeze seamlessly handles the whole lot else — getting ready the second conferences are scheduled, offering real-time intelligence throughout calls, and automating each post-meeting job with out lifting a finger.
That is the way forward for Breeze — not simply automating duties, however basically reimagining the way you join with clients at each touchpoint.
Wanting Ahead: Our AI-First Buyer Platform
Our AI-first method means we aren’t “bolting” AI onto our platform, however deeply embedding it on the platform degree to energy all experiences — workflows, automation, and insights. In 2025, we’re centered on a number of enhancements at each layer:
- Context Layer: Increasing our Breeze Data Fashions with deeper integration of unstructured information throughout the go-to-market journey.
- Intelligence Layer: Constructing extra subtle reasoning, reminiscence, and predictive capabilities to assist Breeze remedy more and more advanced enterprise issues.
- Integration Layer: Strengthening our safety, governance, and analysis techniques to make sure trusted AI throughout all Breeze options.
- Software Layer: Growing new specialised brokers and enhancing our present instruments with much more AI capabilities.
Serving to Scaling Companies Develop Higher with AI
For us, AI isn’t about shiny cool know-how — it is concerning the transformative worth it brings to small and medium companies. What excites and conjures up us is making use of AI to create a future the place small groups can obtain huge outcomes, and the place firm dimension not determines firm success.
While you’re scaling, the very last thing you want is to develop into an AI skilled in a single day. With Breeze, you do not have to. It delivers the ability of AI with out the complexity, letting you give attention to what you do finest: rising your corporation.
Need to study extra about how Breeze can rework your corporation? Contact our staff for a demo at this time.*
*A few of the options and capabilities mentioned on this put up are plans, not guarantees or ensures. We’re as excited as you to see new issues make it into HubSpot merchandise, however the improvement, releases, and timing of any particular options or performance stays at our sole discretion. Please discuss with our product pages to see what’s out there at this time.
