How To Promote Digital Merchandise With Woocommerce (Step-by-…

If you wish to begin a web based enterprise, one of many best and quickest methods is to discover ways to promote digital merchandise with WooCommerce.

Digital merchandise like audio information, eBooks, templates, inventory pictures, and even software program could be a nice stream of income. With out the necessity for stock or transport, you possibly can scale your digital product gross sales extra simply than gross sales of a bodily product.

On this article, I’ll present you step-by-step methods to promote digital merchandise with WooCommerce, and share some professional ideas for rising your digital product gross sales.

What Is a Digital Product?

A digital product is a chunk of media or different asset that’s bought and used on a tool like a pc or smartphone.

Digital merchandise will be instructional, entertaining, or a little bit of each. Some examples of digital objects embody:

• Apps or plugins
• Music information
• Graphics (like inventory images or illustrations)
• eBooks
• PDFs
• On-line programs
• Memberships
• Content material subscriptions

Digital merchandise have a number of benefits over bodily merchandise.

1. You may promote limitless portions with little or no extra manufacturing and supply prices.
2. There’s no must retailer stock or cope with transport.
3. Supply will be immediate.

There are additionally some disadvantages:

1. It may be tougher to reveal the aim and worth of a digital product.
2. Digital merchandise are perceived as decrease worth.
3. The marketplace for digital merchandise tends to be crowded.

Because you’re studying this text, we assume that you simply’re taken with promoting digital merchandise. Let’s take a look at among the best options to try this: WooCommerce.

WooCommerce is an eCommerce platform for promoting each bodily and digital merchandise on WordPress web sites. In reality, as a WordPress plugin, WooCommerce itself will be thought of a digital product!

The core WooCommerce plugin is free and open supply. There are a whole bunch of different associated plugins, extensions, and themes for customizing your digital retailer. A few of these plugins and extensions are free, whereas others are paid.

Many eCommerce companies use WooCommerce to promote their merchandise. The plugin is properly supported and dependable. Like WordPress itself, WooCommerce is sort of infinitely customizable. You should use it to create the proper digital product retailer for your small business.

Now let’s discover ways to arrange a WooCommerce retailer to promote digital merchandise.

Methods to Promote Digital Merchandise With WooCommerce (Tutorial)

Promoting digital merchandise on WooCommerce is comparatively straightforward. We’ll stroll you thru the method step-by-step. Right here’s a map of what we’ll be doing:

Earlier than You Get Began

First, let’s be certain we’ve got all the required “elements.” To promote digital merchandise with WooCommerce, you will want:

• A hosted WordPress web site and area identify, which you may get from a internet hosting supplier like Bluehost
• The WooCommerce plugin, which you’ll be able to obtain at no cost out of your WordPress dashboard (we’ll present you the way!)
• Your digital product file
• A title, description, featured picture, any extra product pictures, and value on your digital product
• A cost gateway account like PayPal or Stripe (you possibly can select multiple)

It’s good to have all of the items able to go earlier than you begin. That means you don’t should cease in the course of the directions to search for a file or attempt to write new copy shortly. Upon getting every part you want, let’s get began!

Step 1. Set up WooCommerce

Step one I took was to put in the WooCommerce plugin. From my WordPress dashboard, I navigated to Plugins » Add New.

I merely looked for WooCommerce within the search field close to the highest of the web page.

I discovered WooCommerce within the search outcomes and clicked the Set up button.

As soon as set up is full, the button textual content will change to Activate. I clicked on Activate to complete putting in the plugin.

You’ll see a setup wizard. You may click on to skip the wizard for now in the event you like, since most of the questions solely apply to bodily merchandise. You’ll simply must enter your location. Don’t fear, I’ll stroll you thru the precise steps for promoting digital merchandise.

Step 2. Set Up Funds

Now, let’s be sure to can receives a commission. To begin this course of, I clicked on WooCommerce » Settings within the left navigation menu after which clicked on the Funds tab.

Click on the toggle to allow the cost processors you wish to use. I wish to use WooCommerce’s cost gateway, so I discovered WooPayments on the high of the record and clicked the Set up button.

You’ll must comply with the directions for organising whichever cost technique you select. In case you select WooPayments, comply with the WooPayments Startup Information.

Step 3. Configure WooCommerce for Digital Merchandise

Subsequent, let’s get WooCommerce set as much as ship your digital merchandise correctly. I navigated again to WooCommerce » Settings and clicked on the Merchandise tab.

Then I clicked on Downloadable merchandise.

You’ll see a dropdown menu for File Obtain technique. I like to recommend deciding on Power downloads or X-Accel-Redirect/X-Sendfile to guard your file hyperlink from unauthorized sharing. Power Obtain makes use of PHP to power the file to obtain with out loading the file URL within the browser.

Select a stage of Entry restriction. I like to recommend not requiring login and granting entry after cost for quickest product supply. Be sure you allow visitor checkout in the event you aren’t going to require login. Chances are you’ll want completely different settings in the event you’re promoting memberships or subscriptions.

In case you solely promote digital merchandise, you may also flip off inventory administration to take away choices out of your dashboard that you simply gained’t use. Go to WooCommerce » Settings » Merchandise and click on on Stock.

Click on the checkbox to uncheck Allow inventory administration.

Now you’re able to create your digital product itemizing!

Step 4. Create a Digital Product Itemizing in WooCommerce

Listed below are all of the items of a WooCommerce product itemizing and the place they seem on the dwell web page.

Now let’s construct this step-by-step!

From the WordPress dashboard, I clicked Merchandise within the left menu. I clicked on the Create Product button.

That is the place you’ll add your product identify.

Subsequent, add your lengthy description. This could embody an in depth description of the product and the way it will profit the shopper. You additionally wish to clearly state which information they’ll get and the way will probably be delivered, corresponding to immediate obtain or e mail. Lastly, be certain to incorporate a name to motion that recaps the advantages

As soon as that’s performed, I’m going to configure this product as a digital product. I scrolled right down to the Product information part and checked the checkboxes for Digital and Downloadable. This may take away the choices for transport, which you don’t want, and add choices for downloadable digital information. For now, I’ll stick to making a Easy Product.

Add the worth of your digital product. You may also schedule sale costs to cease and begin forward of time.

Now it’s time so as to add your digital product file. Click on on the Add File button.

Give your file a reputation. This might be seen to prospects, so make it informative and simple to learn. The product identify together with your small business identify must be included.

In case your file is uploaded someplace else like Dropbox or Google Drive, add the file URL. If it is advisable to add your file to WordPress, click on the Select file button.

When the WordPress media library pops up, click on on the Add Information tab and both drag a file into the window or click on Choose Information to decide on one out of your laptop. As soon as it’s uploaded, click on Insert file URL.

In case you’d like, set the Obtain restrict. That is what number of occasions a buyer can re-download the file after buy. It’s handy to permit greater than 1 obtain in case they lose the file or must obtain it onto one other system. You may also depart this subject clean to permit limitless re-downloads.

You may also set the Obtain expiry if you would like. That is the variety of days earlier than a obtain hyperlink expires. Setting a hyperlink expiration date motivates prospects to obtain and begin utilizing their file shortly whereas they’re nonetheless enthusiastic about their buy. In case you do set an expiration date, be certain to notice this within the product description. In case you depart this clean, the hyperlink will enver expire.

Enter a brief description. This reveals up on the high of the product web page and may additionally present up on product tables and archive pages, relying in your WordPress theme and different design settings.

Now, I’ll add some product pictures. These are essential for digital merchandise to present prospects an thought of what they’re shopping for. The product picture is just like the featured picture on a WordPress weblog submit. It’s the primary picture that represents the product, so select properly. Click on on Set product picture to add a product picture.

You may also add extra pictures within the product gallery. This can be a good place so as to add a desk of contents and pattern pages for eBooks, watermarked variations of inventory pictures or illustrations, or a preview of what a plugin or app seems like when put in.

You may also add product tags or classes simply as you’ll for a weblog submit. Right here’s a tutorial for methods to add classes and tags in WordPress in the event you need assistance.

Congratulations, you simply added a digital product to your WordPress website!

Subsequent Steps: Customise Your WooCommerce Retailer

Now that you’ve got a digital product able to promote, you possibly can repeat the method for different digital merchandise.

You might also wish to think about additional customizing your WooCommerce retailer to match your branding and workflow. There are a whole bunch of extensions and themes for WooCommerce that can assist you do this.

A full tutorial on customizing your WooCommerce retailer is an excessive amount of to incorporate on this article, however listed here are some articles on constructing a customized product web page, making a checkout web page popup, and selecting the most effective WooCommerce theme.

Methods to Promote Extra Digital Merchandise

Promoting digital merchandise is simply one other type of eCommerce. Lots of the eCommerce optimization methods initially meant for bodily items apply to digital merchandise as properly. Listed below are a few of our favourite ideas for reinforcing your conversion charges and digital product gross sales.

1. Seize Abandoning Guests

One of many largest challenges dealing with on-line enterprise homeowners is cart and website abandonment. That is when guests depart their procuring cart or your complete web site with out taking any motion.

The excellent news is that each issues have a straightforward answer: exit-intent popups.

An exit-intent popup is a marketing campaign that seems as customers are navigating out of your web site.

Think about a customer reaching your digital obtain product web page. They spend a number of seconds taking a look at it however begin to depart the web page. This triggers a popup to seize their consideration and phone info for follow-up emails.

Right here’s an instance of what an exit-intent popup would possibly appear to be:

Exit-intent popups have been confirmed to develop e mail lists and drastically BOOST gross sales. However how will you make these campaigns in the event you’re not very technical?

That’s the place OptinMonster is available in:

OptinMonster is the most effective WordPress lead technology plugin that you should use to construct high-converting campaigns FAST.

You begin by selecting certainly one of OptinMonster’s many marketing campaign sorts. These embody issues like:

• Popups
• Floating bars
• Fullscreen welcome mats
• Slide-in scroll containers
• Gamified spin-to-win wheels
• And extra…

From there, you possibly can choose from any of OptinMonster’s 700+ templates:

These are all mobile-friendly and 100% responsive, so you already know they’ll look and performance nice throughout units. Plus, we provide dozens of mobile-first templates, which you’ll be able to pair with our Gadget-Primarily based Concentrating on.

Then, your marketing campaign will seem within the OptinMonster editor. That is the place you possibly can add new options or change the textual content with none coding expertise.

That’s as a result of OptinMonster has a drag-and-drop editor that makes modifications EASY:

As soon as your popup seems the best way you need it to, you possibly can decide exactly who will see your marketing campaign and when. You are able to do this in just some clicks with our show guidelines.

To create an exit popup, you’ll select Exit-Intent® within the show guidelines Our Exit-Intent® know-how allows you to present your finest affords proper as customers are about to depart your on-line retailer. Exit popups may also help you win a sale or acquire a consumer’s e mail deal with, so you possibly can proceed nurturing them by means of e mail advertising and marketing.

When you’ve chosen Exit-Intent®, you’ll set the sensitivy stage for the function and save:

OptinMonster additionally integrates seamlessly with WooCommerce, so you possibly can goal your campaigns based mostly on the product web page your shopper is viewing, their cart whole, and extra.

Upon getting your show setting precisely the way you need them, merely publish your marketing campaign and begin seeing outcomes!

Shockbyte used OptinMonster’s Exit-Intent® popups to double their gross sales and develop their enterprise 10x!

We’re assured that you may see comparable outcomes by clicking beneath and beginning your 100% risk-free OptinMonster account as we speak:

2. Incentivize Your Viewers

As a enterprise proprietor, you could have particular actions you need your prospects to take. However they may solely take the motion in the event that they really feel like they get one thing out of it.

This implies it is advisable to incentivize your viewers to take motion. This may be performed in a number of methods, however the best is with a sale or low cost in your downloadable product.

As we talked about earlier, you possibly can shortly create and schedule sale costs for all your digital items immediately in WooCommerce. So an incentive might be so simple as a popup reminding them to take a look at the sale costs.

You may also use Superior Coupons for WooCommerce to increase your coupon options.

Superior Coupons allows you to give your prospects extra thrilling affords like BOGO offers, loyalty program factors, URL coupons, auto-apply coupons, and far more. There’s additionally a free model of the plugin with restricted options.

You should use OptinMonster’s many campaigns to advertise these incentives throughout your web site.

Think about, for instance, displaying a sale on your digital product in a floating bar on key pages throughout your website:

And also you even have the flexibility to focus on these campaigns to any web page in your web site.

Or you possibly can let your person’s habits decide whether or not or not the marketing campaign will seem. You will have 100% management over when, the place, and to whom this incentive seems.

In consequence, you’ll have a extra personalised buyer journey and extra gross sales on your WooCommerce digital product.

3. Add Social Proof

It’s no secret that relating to advertising and marketing, social proof simply works.

On-line customers are hardwired to search for indicators of social proof to make sure others have examined (and liked) your merchandise.

That’s why it is best to leverage social proof throughout your web site to extend conversions on your digital downloads.

Social proof can take many types, together with:

However the best type of social proof comes within the type of a small notification.

These messages trying one thing like this:

The instance above can be for bodily merchandise, however you possibly can create the identical sort of notification for digital downloads, too.

How? You may shortly create social proof notifications with a device like TrustPulse:

TrustPulse is arms down the most effective social proof software program available on the market. It lets anybody create extremely efficient social proof notifications in minutes.

Plus, there aren’t any technical or coding abilities required.

When you obtain and activate the TrustPulse plugin, you’ll have fast entry to 4 kinds of campaigns:

• Current Exercise: Present a dwell stream of web site exercise like purchases, registrations, signups, and extra.
• On-Fireplace: Show the variety of individuals taking motion in your web site in a given interval.
• Customer Analytics: Spotlight energetic curiosity in your website by displaying actual web page guests over time.
• Motion Message: Present a single static notification to drive extra guests into motion.

https://optinmonster.com/wp-content/uploads/2021/05/trustpulse-campaign-types.png

It’s no shock that TrustPulse customers have seen immediate boosts in gross sales by as much as 15%.

Able to see it in motion for your self? Get began together with your 100% risk-free TrustPulse account as we speak!

4. Run an On-line Contest

To this point, we’ve checked out a number of methods you possibly can enhance gross sales from people who find themselves already in your web site. However what about getting extra individuals who AREN’T in your web site to return go to your product web page?

For that, there’s no higher answer than operating a web based contest.

In lots of instances, you’d wish to make the prize one thing your target market actually desires. So it solely is sensible to create a contest round your digital product. Not solely will this develop your model’s presence on-line, however it is going to additionally educate extra of your viewers on what your product is and why it’s the proper answer to an issue they face.

And in the event you use a device like RafflePress, you possibly can design these contests to get TONS of traction:

RafflePress is the most effective giveaway and contest builder plugin for WordPress.

RafflePress lets individuals enter contests with “entry tickets.” However every participant can have a number of entry tickets relying on the actions they carry out.

You may, for instance, award 1 entry ticket for customers who try your product web page. However then you possibly can add 3 entry tickets to individuals who signal as much as your e mail record.

Now a single participant can have 4 entry tickets which can improve their odds of profitable. As you possibly can think about, this offers individuals an additional incentive to work together with extra of your calls to motion (CTAs).

After the competition is over, you’ll have 1 winner. Meaning you’ll even have:

• 1 stable lead for a testimonial in your arms
• An extended e mail record with heat leads who’ve proven direct curiosity in your product

From there, you simply must nurture your leads by means of some e mail advertising and marketing finest practices.

Get began together with your 100% risk-free RafflePress account as we speak!

5. Leverage Push Notifications

In case you aren’t presently utilizing push notifications to succeed in your viewers, then you definately’re lacking out.

Push notifications are small messages that seem in your viewers’s browser. However additionally they keep on their browser till there’s an interplay:

They both must click on to go to your product web page or click on to shut the notification.

Both means, they should click on.

Plus, these messages are straightforward to subscribe to since your guests solely must hit an Permit button to enroll. Meaning they by no means have handy over private particulars like their identify or e mail deal with.

Think about having an viewers of hundreds that you may immediately share your digital product with.

How will you make that occur? We extremely suggest going with a software program like PushEngage:

PushEngage is the main push notification software program available on the market as we speak.

It has every part it is advisable to goal your viewers and ship high-converting messages. Plus, it comes with all of the bells and whistles you’d count on from a premium software program corresponding to segmentation, personalization, and automatic drip sequences.

Different key options embody A/B testing, marketing campaign scheduling, cart abandonment sequences, and far more.

Need to see it in motion for your self? Check out PushEngage 100% risk-free as we speak!

Begin Promoting Digital Merchandise With WooCommerce

Now you know the way to promote digital merchandise with WooCommerce.

Digital merchandise could be a scalable and sustainable income generator for your small business. WooCommerce is a good answer for promoting digital merchandise, whether or not you additionally promote bodily merchandise or not.

Need to be taught extra about promoting digital merchandise? Listed below are some assets to assist: