By Sean Tinney October 17, 2025
Your Wix web site attracts guests—however with out electronic mail advertising and marketing, you’re watching potential clients disappear. Right here’s the right way to seize these leads and switch informal browsers into subscribers you may attain straight.
Why Electronic mail Advertising and marketing Issues for Wix Websites
Wix powers over 230 million web sites worldwide, making it some of the standard web site builders for small companies, creators, and on-line shops. However right here’s what many Wix customers miss: your lovely web site means nothing if guests depart and by no means return.
Electronic mail provides you a second likelihood with everybody who visits your web site. When somebody subscribes, you acquire direct entry to their inbox—no social media algorithms deciding who sees your posts, no hoping they bear in mind to verify again later.
You personal your electronic mail checklist. If Wix modified its insurance policies or social media platforms disappeared tomorrow, your subscriber relationships stay intact. That’s energy.
How one can Combine Electronic mail Advertising and marketing with Wix
Step 1: Create Your Electronic mail Signup Kind
Begin by designing a type in your electronic mail platform. We provide a number of type varieties—inline, pop-up, and slide-in—that work seamlessly with Wix’s visible builder.
Maintain your type easy. Ask just for the knowledge you really need—sometimes only a title and electronic mail handle. Each extra discipline you add reduces signups.
Make your worth crystal clear. “Get our free 10-page model information” converts much better than “Subscribe to our publication.” Inform guests precisely what they’ll obtain.
Customise your type design to enhance your Wix web site’s aesthetic. Match colours to your model palette and select fonts that really feel cohesive together with your present design.
Step 2: Get Your Embed Code
As soon as your type appears excellent, seize the code so as to add it to Wix:
- Click on “Publish” or “Embed” in your type builder
- Choose “JavaScript” or “HTML” embed possibility
- Copy the whole code snippet—you’ll want each character
Our kinds routinely optimize for cellular units, so your signup type appears nice whether or not guests browse on desktop, pill, or telephone.
Step 3: Add the Kind to Your Wix Website
Wix makes embedding exterior content material easy via its visible editor:
- Log into Wix and open your web site editor
- Click on “Add Components” (the plus icon on the left sidebar)
- Choose “Embed Code”
- Choose “Embed HTML”
- Paste your full embed code into the code field
- Click on “Add to Web page”
- Drag the shape ingredient to place it the place you need
Strategic placement areas:
- Homepage under your hero part (captures fast curiosity)
- Finish of weblog posts (readers who end are extremely engaged)
- Footer throughout all pages (catches guests as they browse)
- Devoted touchdown web page for lead magnets or free assets
Wix treats your embedded type like some other ingredient, so you may resize, reposition, and regulate spacing utilizing Wix’s intuitive drag-and-drop controls.
Step 4: Construct Your Welcome Automation
Don’t simply accumulate emails and neglect about subscribers. The true energy begins after somebody indicators up.
Create a easy automated welcome sequence:
Electronic mail 1 (Prompt): Welcome new subscribers, ship any promised content material, and set expectations for future emails. Make them glad they subscribed.
Electronic mail 2 (Day 2): Share your hottest content material or best-selling product. Give subscribers a cause to remain engaged together with your checklist.
Electronic mail 3 (Day 4): Provide a subscriber-only low cost or bonus. Transfer them towards changing into a buyer.
Our visible automation builder makes this easy—drag and drop electronic mail blocks, set time delays between messages, and activate. Your automation runs 24/7 with none guide work.
Step 5: Check Your Kind Totally
Earlier than selling your new signup type, check the whole expertise:
- Fill out the shape your self utilizing a number of electronic mail addresses
- Confirm submissions seem in your electronic mail dashboard
- Verify that welcome automation triggers appropriately
- Check on cellular units—over 60% of internet visitors comes from telephones
- Attempt totally different browsers to make sure cross-browser compatibility
Repair any points earlier than driving actual visitors to your web site. A damaged type means misplaced subscribers.
Troubleshooting Widespread Wix Integration Points
Kind not showing on revealed web site? Confirm you pasted the whole embed code with no lacking characters. Additionally verify you’re viewing your revealed web site (not the editor preview), as customized embeds solely seem on the reside web site.
Kind styling conflicts with Wix theme? Some Wix templates apply CSS that impacts embedded parts. Both customise the shape design in your electronic mail platform earlier than embedding, or regulate your Wix web site’s customized CSS (requires Wix Premium plan).
Wix plan limitations: Embedding customized code requires a Wix Premium plan. Free Wix websites can’t use customized embeds. You’ll must improve to Combo ($16/month), Limitless ($22/month), or larger plans so as to add exterior electronic mail kinds.
Finest Practices for Rising Your Wix Electronic mail Checklist
Provide unmistakable worth. Don’t conceal behind imprecise guarantees. “Be a part of 5,000+ small enterprise homeowners receiving weekly progress methods” beats “Join updates” each time. Specificity builds belief.
Use a number of type placements. Don’t depend on a single signup alternative. Add kinds to your homepage, weblog posts, about web page, and footer. Completely different placements seize totally different customer intents.
Maintain kinds ridiculously easy. Begin with simply electronic mail handle (or electronic mail + first title). Asking for telephone numbers, firm names, and birthdays kills conversions. Accumulate extra info later via desire surveys.
Check totally different approaches. Create a number of type variations and monitor which performs greatest. Attempt totally different copy, placement areas, and type varieties. Our A/B testing instruments provide help to determine what resonates together with your Wix guests.
Comply with up instantly. Arrange automated welcome emails that arrive inside seconds of signup. Ship promised content material immediately and set clear expectations for future communications.
Regularly Requested Questions
What’s Wix?
Wix is a drag-and-drop web site builder that lets anybody create skilled web sites with out coding information. With 900+ templates, AI-powered design instruments, and built-in ecommerce performance, Wix serves small companies, creators, photographers, eating places, and on-line shops. Its visible editor makes web site constructing accessible to non-technical customers who need management over their web site’s look.
How do I add a pop-up on Wix?
You could have two choices for including electronic mail pop-ups to your Wix web site:
Choice 1 – Use Wix’s native lightbox: Go to Add Components > Interactive > Lightbox within the Wix editor. This creates a pop-up window, however you’ll must manually configure electronic mail assortment and combine together with your electronic mail platform.
Choice 2 – Embed a sensible pop-up type: Use a pop-up signup type out of your electronic mail advertising and marketing platform. Create a pop-up signup type, seize the embed code, and add it through Customized Embeds in Wix. This routinely provides subscribers to your electronic mail checklist and triggers welcome automations—no guide work required.
The second possibility supplies higher automation and subscriber administration, making it the popular selection for many Wix customers centered on checklist progress.
Does Wix provide electronic mail advertising and marketing?
Sure, Wix has built-in electronic mail advertising and marketing instruments (beforehand referred to as Wix Ascend). The platform routinely syncs contacts out of your Wix web site—retailer clients, type submissions, and members—straight into the e-mail software.
Nonetheless, Wix’s native electronic mail advertising and marketing has vital limitations:
Wix supplies solely about 30 electronic mail templates in comparison with 250+ in devoted platforms. The automation capabilities are fundamental—you may’t construct subtle workflows with branching paths or behavioral triggers. Segmentation choices stay restricted, making it troublesome to ship focused messages based mostly on subscriber actions. Most critically, you’re locked into Wix’s ecosystem with no simple option to export your advertising and marketing setup if you happen to develop past the platform.
Devoted electronic mail advertising and marketing platforms provide:
- Limitless automation workflows that run 24/7
- AI-powered content material technology for topic traces and electronic mail copy
- Superior segmentation based mostly on subscriber habits and preferences
- Superior deliverability charges from platforms centered solely on electronic mail
- Skilled touchdown web page builders included
- The flexibility to take care of your electronic mail checklist unbiased of your web site platform
For Wix customers critical about electronic mail advertising and marketing, connecting a devoted platform supplies the instruments wanted to construct subtle campaigns that drive actual income progress.
Begin Rising Your Electronic mail Checklist with AWeber
Able to seize extra leads out of your Wix web site? AWeber’s drag-and-drop type builder integrates seamlessly with Wix in minutes. Create skilled signup kinds, construct automated welcome sequences, and begin changing web site guests into electronic mail subscribers.
We designed our platform for Wix customers who need highly effective electronic mail advertising and marketing with out complexity—limitless automations, AI writing instruments, touchdown pages, and 24/7 help all included. No technical expertise required.
Your Wix web site is gorgeous. Now make it worthwhile by capturing each customer’s electronic mail handle and constructing relationships that drive actual income. Get began with AWeber at the moment.
