Instagram is a robust instrument for rising your model, connecting with prospects, and driving site visitors to your web site. But when your Instagram content material isn’t featured in your website, you’re lacking a simple alternative to spice up engagement and enhance followers.
The excellent news? You’ll be able to add a customized Instagram feed to WordPress in only a few minutes. No coding required!
I’ve labored in advertising and marketing for over 15 years, and I understand how vital it’s to seek out easy, efficient methods to automate and streamline your efforts. On this information, I’ll present you precisely methods to show your Instagram content material in your website so you’ll be able to profit from your social media presence.
Why You Ought to Add an Instagram Feed to WordPress
If you happen to’re utilizing Instagram to market your online business, why not get extra out of your content material? Including an Instagram feed to your WordPress website helps you attain a wider viewers, maintain your web site recent, and switch guests into followers.
Right here’s the way it advantages your online business:
- Enhance Instagram Followers: Make it simple for web site guests to find and observe your Instagram account.
- Maintain Your Web site Recent: Your website updates mechanically each time you put up on Instagram, conserving it dynamic and interesting.
- Increase Engagement & Time on Web site: Guests keep longer once they have eye-catching Instagram content material to browse.
- Drive Extra Gross sales & Conversions: Exhibit user-generated content material, like testimonials and product pictures, to construct belief and encourage purchases.
- Enhance web optimization (Search Engine Optimization): The longer guests keep in your website, the higher it seems to Google, which might enhance your search rankings.
A customized Instagram feed isn’t only a design function—it’s a sensible method to get extra worth from the content material you’re already creating. Now, let’s stroll by means of methods to add one to your WordPress website in only a few minutes.
How one can Add an Instagram Feed to WordPress (4 Simple Steps)
For this tutorial, I’ll be utilizing the plugin Smash Balloon:


Smash Balloon is the world’s greatest social media feed plugin for WordPress. It lets you shortly and simply add social media feeds to your web site, together with:
- Fb
- X (previously Twitter)
- YouTube
- TikTok
- Third-party evaluation websites (reminiscent of Google and Yelp)
As you’ll see, Smash Balloon requires zero coding or technical abilities to put in and run. As a substitute, anybody can add an Instagram feed to their WordPress website in beneath 5 minutes.
In your WordPress Instagram feed, Smash Balloon permits you to:
- Add a feed of your model’s Instagram account and guarantee each put up is highlighted in your web site.
- Showcase user-generated content material with hashtag feeds. This function permits you to mechanically show each put up in your hashtag advertising and marketing marketing campaign.
- Embrace Instagram Reels in your feed or create a Reels-only feed.
Plus, your Instagram feed’s look is totally customizable, so you’ll be able to match the model and look of your model.
Step 1: Obtain and Set up Your Smash Balloon Plugin
The very first thing you’ll must do is resolve which Smash Balloon instruments you’ll wish to use.
If you happen to’ll solely be working with Instagram, then you should utilize Instagram Feed Professional as a person plugin:


Instagram Feed Professional is what we’ll be utilizing on this tutorial. You’ll be able to join your account, obtain the plugin, and get began FAST.
However in the event you’re utilizing extra social media channels like Fb, Twitter, or YouTube, then chances are you’ll want a extra superior instrument.
We’d advocate Smash Balloon’s Social Wall Professional with the All Entry Bundle.
This allows you to mix feeds from Instagram, Fb, Twitter, and YouTube.
For at present, although, we’ll assume you’re solely working with Instagram, so we’ll follow Instagram Feed Professional.
When you join an account, you’ll be capable to obtain the plugin from the Obtain tab in your Smash Balloon dashboard:


Then you’ll be able to obtain and set up the Instagram Feed Professional plugin such as you would some other plugin in your website.
Merely click on Plugins » Add New out of your WordPress dashboard. Then click on Add.


Now you can drag and drop your Instagram Feed Professional plugin and click on Set up Now:


Then click on Activate Plugin:


Subsequent, you’ll must enter your Instagram Feed Professional license key.
Click on Instagram Feed Professional » License from the WordPress admin menu:


Swap again to your Instagram Feed Professional account dashboard (the place you downloaded the plugin) to seek out your license key. It’s beneath the Downloads tab:


Copy and paste the important thing again in your WordPress dashboard and click on Activate License:


Now you’re prepared to attach your Instagram account and add your customized feed.
Step 2: Join Your Instagram Account
Out of your Instagram Feed Professional dashboard in WordPress, click on the Configure tab.
Ensure you’re logged into Instagram on one other browser display screen and click on Join an Instagram Account:


A brand new window will seem asking in the event you’re becoming a member of for a Private account or for Enterprise.
Private accounts can solely present feeds from their very own Instagram profile. Enterprise accounts allow you to present filtered feeds with hashtags, photograph tags, and extra.
Your alternative will rely in your social media advertising and marketing technique and the way you wish to use Instagram along with your web site.
For this tutorial, although, we’ll choose Private and click on Join:


You’ll then be prompted to grant entry to Instagram Feed Professional in your Instagram account. Click on Enable:


A small window will seem displaying you the identify of the Instagram account requesting entry. Click on Join This Account:


While you’re related, you’ll be prepared to switch your Instagram feed.
Step 3: Customise Your Instagram Feed
Beneath the principle settings web page, click on the Customise tab:


Right here you’ll be capable to modify completely different points of how your Instagram feed seems on WordPress. You’ll be able to modify the:
- Common settings
- Format
- Header
- ‘Load Extra’ Button
- ‘Comply with’ Button
This offers you FULL management over your Instagram feed’s look. You’ll be capable to change the width, top, and background shade of your feed.
You too can decide which format you’d like to decide on and what number of pictures seem at any time:


With these layouts, you could have 4 choices:
- Grid
- Carousel
- Masonry
- Spotlight
Because the format is such an vital think about your Instagram feed’s look, let’s shortly take a look at what these layouts appear to be.
1) Grid


Your Grid format reveals your Instagram pictures in a clear-cut style. It reveals your pictures in equally sized cropped blocks.
2) Carousel


The Carousel format reveals your pictures in a horizontal Instagram feed that customers can scroll by means of.
3) Masonry


The Masonry format reveals your pictures of their unique facet ratios (which means they aren’t cropped like within the different 2 layouts we’ve seen).
4) Spotlight


The Spotlight format reveals square-cropped pictures with no captions, hashtags, or something apart from the pictures themselves.
Then you’ll be able to configure the sample model you wish to spotlight particular pictures out of your Instagram feed:


Once more, Smash Balloon provides you countless customization choices to make an Instagram feed tailor-made to your WordPress website.
We received’t get into far more element on methods to customise your Instagram feed. However relaxation assured that making adjustments is extremely easy and doesn’t require any coding or technical abilities in any respect.
And when you’ve styled your Instagram feed, you’re prepared so as to add it to your WordPress website.
Step 4: Add Instagram Feed to WordPress
There are 2 methods you’ll be able to add an Instagram feed to WordPress:
- Add your feed to a put up or web page
- Add your feed as a widget
Let’s take a look at how you are able to do each of those intimately.
Add Instagram Feed to a Submit or Web page
If you happen to’re utilizing the Gutenberg editor, you’re in luck. That’s as a result of you’ll be able to merely click on the Plus (+) icon so as to add a brand new aspect to your web page.
Then seek for Instagram Feed:


Then your feed will immediately seem the place you’ve simply embedded it:


Nonetheless utilizing the Traditional editor? That’s no downside.
You’ll be able to copy and paste this shortcode onto any put up or web page: [instagram-feed]


And similar to that, your Instagram feed can be added to your WordPress website.
Add Instagram to WordPress as a Widget
In some circumstances, you may not need your Instagram feed to seem on particular posts or pages. As a substitute, you’d somewhat or not it’s a everlasting aspect of your website.
In that case, you’ll want so as to add your Instagram feed as a WordPress widget.
To take action, click on Look » Widgets out of your WordPress admin menu.
Then you’ll be able to choose which widget space you need (like footer or sidebar, for instance). Find the Instagram widget to pull and drop it within the widget space you’d like:


It will mechanically place the shortcode within the widget space (you’ll be able to add this shortcode manually, as effectively).
Now you simply must Save and, similar to that, you’ve added an Instagram feed to one of many widget areas in your WordPress website.
And that’s all for at present! We hope you discovered this tutorial on methods to add a customized Instagram feed to WordPress useful.
If you happen to did, then you definately’ll undoubtedly wish to try the next assets:
These posts can have much more data on how one can leverage your Instagram account to drastically develop your online business!
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