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Home»Email Marketing»How Flo streamlined e-mail manufacturing for 94 million use…
Email Marketing

How Flo streamlined e-mail manufacturing for 94 million use…

By October 23, 2024007 Mins Read
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Effectivity is vital when managing e-mail campaigns for 94 million subscribers. Flo, the world’s main ladies’s well being app, wanted a strong answer to streamline e-mail manufacturing whereas sustaining creativity and personalization. On this case examine, we discover how Flo achieved e-mail advertising success via Stripo, highlighting the instruments and methods which have helped it keep forward within the sport.

Skilled

Beth Mathewson
Senior advertising designer at Flo

About Flo

Flo.well being is the #1 downloaded ladies’s well being app globally, with a formidable 380 million downloads and 70 million month-to-month lively customers. Their mission is obvious — to construct a greater future for feminine well being by serving to customers harness the facility of their physique alerts. Specializing in each stage of a lady’s well being journey — from menstruation to menopause — Flo delivers curated cycle and ovulation monitoring, fertility calendars, being pregnant help, tailor-made well being insights, and a personal neighborhood for sharing issues and questions.

Flo collaborates with over 120 medical consultants to help ladies worldwide by offering personalised well being info. Flo’s work is especially impactful in bridging healthcare disparities and bettering well being literacy, particularly in underserved areas.

Problem: Learn how to create personalised emails for 94 million customers

Flo confronted the problem of managing its rising e-mail advertising wants effectively and cost-effectively. With over 94 million customers opted into emails and an rising reliance on e-mail as a direct communication instrument, Flo wanted an answer to maintain up with its bold plans. Electronic mail advertising was shortly changing into a significant channel for Flo to ship personalised well being insights, promote product options, and provide customers the advantages of Flo Premium.

Flo wanted a instrument to streamline its e-mail manufacturing, permitting it to take care of high-quality design and content material. They have been searching for a approach to simplify collaboration amongst their group and cut back the approval chain, guaranteeing that they might reply shortly to consumer wants. Moreover, the necessity for visible consistency and interesting e-mail designs that mirrored Flo’s model was important.

That is the place Stripo’s e-mail builder grew to become a beneficial instrument, permitting Flo to effectively create visually interesting and extremely focused e-mail campaigns.

Answer: 400 emails over practically three years

At Flo, the e-mail manufacturing course of is a well-organized collaboration between the design and advertising groups, with Stripo taking part in a key position. 

Though Flo has a big group of designers, Stripo streamlines the e-mail manufacturing course of, permitting one particular person to deal with the design section effectively: 

  1. The senior advertising copywriter is answerable for crafting the e-mail copy and aligning it with the general technique and tone of voice. The copywriter first works in Figma with a mock-up, which the e-mail designer then builds in Stripo.
  2. The senior e-mail designer handles the design and construct of all emails, guaranteeing that every one displays Flo’s visible id and messaging. 
  3. Different members of Flo’s wider advertising group usually dip into Stripo information to make small tweaks. That is very useful for dashing up processes and avoiding bottlenecks.
  4. After the e-mail is inbuilt Stripo, it’s exported and uploaded to Flo’s bespoke content material administration system.

I’ve been utilizing Stripo at Flo for practically three years. At the moment, I believe I’ve created roughly 400 emails!

Beth Mathewson

Beth Mathewson,

Senior advertising designer at Flo.

Outcomes: What Stripo options assist decrease the time for Flo e-mail manufacturing 

All through their time utilizing Stripo, Flo has encountered solely minor challenges, which have been shortly resolved because of Stripo’s responsive help group. When technical points come up or Flo’s group faces problem executing a design, the help chat is their first level of contact. 

The group persistently gives quick and efficient options, usually providing code snippets or tutorial movies to assist deliver their imaginative and prescient to life. This stage of help has been invaluable in guaranteeing that their e-mail campaigns run easily and meet the model’s excessive requirements.

Modular e-mail design

One of many key advantages Flo has skilled with Stripo is the important time saved in e-mail manufacturing, significantly via using modules. This characteristic permits them to construct e-mail parts as soon as and reuse them throughout a number of campaigns, slicing down on repetitive duties and guaranteeing consistency. 

For instance, Flo just lately labored on a challenge involving personalised welcome emails that required the creation of 94 completely different variations. Utilizing Stripo’s module characteristic, they might merely drag and drop prebuilt blocks, decreasing what might have been a time-consuming course of to just some steps.

Final yr, we labored on a challenge through which we created absolutely personalised welcome emails utilizing 3x blocks primarily based on consumer actions (what they’d or hadn’t carried out at that time of their journey). I used the module characteristic in Stripo to construct the completely different choices, so when creating the 94 emails, it was merely a case of dragging and dropping the modules in. I don’t wish to take into account how lengthy that will have taken with out this characteristic!

Beth Mathewson

Beth Mathewson,

Senior advertising designer at Flo.

Modules in the Stripo editor

Stability between design flexibility and accessibility

Moreover, Flo values Stripo’s stability between design flexibility and accessibility. The power to edit code straight — whether or not by including gradients, background photos, or tweaking CSS — permits them to take care of creativity with out sacrificing dwell textual content accessibility. This mix of options and help has made Stripo a necessary instrument for e-mail advertising, providing each effectivity and suppleness of their workflow.

Notice from the Stripo group: If you’re utilizing Stripo, you don’t want to fret about guaranteeing that HTML emails are optimized for display readers, as all emails constructed with Stripo are already absolutely optimized.

Plans for utilizing new options

Whereas Flo hasn’t but absolutely leveraged Stripo’s real-time co-editing or model historical past options, they acknowledge these instruments’ potential to reinforce their workflow additional, particularly as they refine their e-mail technique.

Inspirational instance from the Flo group

Listed here are some inspiring examples from the Flo group created utilizing the Stripo e-mail editor. See how the design is according to the general type of the appliance and web site and crammed with e-mail options that help you improve conversions and engagement.

Electronic mail instance 1: June Sale 2024

Our seasonal sale emails are particularly profitable for Flo. They mix just a few psychological hooks, resembling identify personalization, time stress, social proof, and distinctive visuals, which altogether create an enticing e-mail expertise.

Example of email personalization

(Supply: Electronic mail by Flo)

Electronic mail instance 2: The launch of our Guided Journey characteristic

This e-mail marketing campaign is Beth’s favourite, because it stands out from our regular content material. The darkish coloration palette units the temper for the content material, plus it has the added bonus of being darkish mode compliant! Together with GIFs in our emails all the time works effectively to seize consideration and permits us to point out a number of items of content material with out utilizing extra vertical house, which is a premium in emails.

Example of dark-mode compliant email

(Supply: Electronic mail by Flo)

Electronic mail instance 3: The launch of our symptom checker for PCOS and endometriosis

This e-mail was one of many first the place I experimented with background photos. With the ability to straight edit the code in Stripo signifies that I’m not creatively restrained. I actually get pleasure from researching HTML strategies and making use of them to an e-mail. It’s very gratifying when all of it works efficiently!

Beth Mathewson

Beth Mathewson,

Senior advertising designer at Flo.

Product launch email example

(Supply: Electronic mail by Flo)

Wrapping up

Flo’s journey with Stripo demonstrates how a strong e-mail builder can streamline processes, improve creativity, and finally drive higher outcomes for any e-mail advertising group. From managing the manufacturing of 94 million subscriber emails to creating personalised campaigns with ease, Flo has successfully harnessed Stripo’s instruments to maximise its e-mail advertising efforts. Utilizing reusable modules, real-time collaboration options, and direct code modifying empowers groups to construct visually interesting and accessible emails whereas saving beneficial time.

Pace up your e-mail manufacturing with Stripo



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