Estimated learn time: 3 minutes, 30 seconds
Shoppers make buy choices primarily based on intuition. And the extra time they must second-guess these choices, the extra possible they’re to rethink the acquisition, abandon their carts, and skip it altogether. Shoppers are much less prone to full the acquisition when a digital buying expertise isn’t seamless—whether or not it’s a poor checkout interface or restricted fee choices.
With regards to fee strategies in South Korea, nothing is extra trusted in cell wallets than Kakao Pay, which has over 36.5 million customers. And when consumers see a fee methodology they know and belief—they’re extra possible to purchase.
Giving consumers fee choices which are easy, fast, and acquainted is the only best approach for cell gaming corporations to extend conversion charges and maximize income.
With FastSpring’s new, seamless Kakao Pay integration, South Korean cell gaming or app corporations don’t must surprise in the event that they’re leaving income on the desk.
Resolution Overview
Including the Kakao Pay integration to cell and desktop checkout empowers corporations to cater to native preferences, reinforcing market presence and constructing consumer belief and loyalty. Plus, customers shall be much less prone to abandon their carts resulting from unfamiliar fee choices.
FastSpring’s Kakao Pay integration empowers each desktop and cell app corporations to boost the next:
New Consumer Acquisition. When buying is easy with a well-known fee choice, customers are prone to full the transactions they’ve began.
Consumer Adoption and Geographic Attain. When corporations supply acquainted and safe regional fee strategies that align with consumer preferences and habits, they’re extra prone to make repeat purchases.
Buyer Satisfaction. When the acquisition expertise is quick and handy, buyer satisfaction will increase.
FastSpring’s Kakao Pay integration is simple for builders to implement and makes buying acquainted, fast, and straightforward. Let’s see this answer in motion!
Resolution in Motion
Have you ever ever performed the sport Monster Discipline? Most likely not. We created it to focus on how FastSpring’s Kakao Pay integration can enhance buyer acquisition for cell gaming corporations in South Korea!
Monster Discipline is predicated on years of market analysis and consumer testing, so when the sport launched in South Korea, the corporate anticipated considerably larger adoption from new clients. In flip, they carried out a multi-channel technique to spice up consciousness and acquisition—together with stay occasions and digital promoting—however nonetheless weren’t seeing the specified outcomes.
Monster Discipline’s analysis workforce ran a purchasing cart abandonment fee evaluation to know what number of potential consumers abandon the digital purchasing cart earlier than finishing the acquisition. What they discovered was astonishing. Whereas the abandonment fee in different areas averaged fifty %, consumers have been abandoning their carts seventy % of the time in South Korea!
Monster Discipline knew if it might shut that hole and get conversions nearer to the worldwide common, it might enhance its income considerably.
Monster Discipline’s dev workforce determined to toggle on FastSpring’s Kakao Pay choice by merely checking the field within the FastSpring platform. Doing so enabled Kakao Pay as a fee methodology on all checkout flows for consumers in South Korea, together with net, pop-up, and embedded.
Kakao Pay permits Monster Discipline clients in South Korea to finish purchases in United States {Dollars} (USD) and Korean Received (KRW).
Two months after enabling Kakao Pay, Monster Discipline ran one other card abandonment evaluation and located they elevated conversion charges by twenty share factors in South Korea, placing the area on par with different areas the place Monster Discipline is offered. And, throughout new and repeat clients, thirty-five % of shoppers select Kakao Pay at checkout.
Conclusion
Configuring the Kakao Pay integration is without doubt one of the quickest, easiest, and best steps a FastSpring consumer can take to extend buyer conversion and income.
With FastSpring’s Kakao Pay built-in, clients breeze by means of the fee course of in a well-known atmosphere that converts hesitant browsers into glad clients.
No extra deserted carts. No extra income left on the desk. Give consumers a fee methodology they know and belief, and watch your conversion, satisfaction, and income develop.
Need to know extra about how we’ve helped gaming corporations enhance localization and enhance income? Or, are you able to get began with FastSpring? Discuss to our workforce right now.
