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Delivering an elevated buyer expertise generally is a key differentiator for manufacturers, resulting in improved buyer satisfaction, elevated income, and a powerful model status. Information exhibits that corporations that undertake a customer-centric method can enhance their income by nearly 5-10% by bettering their buyer expertise technique.
Domino’s, some of the beloved international pizza manufacturers, is a good instance of how a enterprise can develop by delivering elevated buyer experiences over the rest. Domino’s has at all times relied on its three core ideas: ‘put individuals first,’ ‘do the suitable factor,’ and ‘champion the purchasers.’ And that’s the rationale why Domino’s has been ruling the pizza business for years. The model’s people-centric method, genuine pizza tastes, and interesting campaigns have made it a preferred family title.
The aim-inspired model’s imaginative and prescient of staying attuned to buyer wants and enhancing buyer experiences highlighted the need of onboarding an agile engagement accomplice.
How Domino’s Elevated Buyer Experiences at Scale
Domino’s largest power has at all times been its potential to be utterly in tune with buyer preferences and to obtain suggestions favorably.
With know-how coming into the business, the altering occasions prompted the pizza chain to look into higher UIs to work together with prospects.
This meant:
- Focusing on the suitable prospects on the proper time
- Automating the client journeys end-to-end
- Gauging drop-offs proactively
- Re-engaging dormant prospects into changing into energetic ones
Nevertheless, the model’s earlier legacy Martech platform lacked the suitable options and functionalities to attain these targets.
The necessity of the hour was an engagement platform geared up with state-of-the-art options and simply dealing with large-scale operations (over 1-1.2 million prospects browse Domino’s web site and app every day).
Domino’s discovered all that and extra in MoEngage.
Right here’s a breakdown of how the collaboration panned out:
Understanding the Buyer’s Pulse
By partnering with the agile MoEngage platform, Domino’s may higher perceive the purchasers’ pulse and gauge their preferences exactly. The model used MoEngage to assemble suggestions and conduct surveys through their in-app nudges. This not solely helped Domino’s uphold one in all their core values, “Put Folks First,” but additionally helped them collect firsthand perception about their prospects.
Predicting Drop-Offs and Re-engaging Prospects
With the assistance of MoEngage, Domino’s may simply clock when the drop-offs have been about to occur, meaningfully re-engage with these prospects, and convey them again into the funnel stronger than earlier than. This helped Domino’s tremendously to see an uptick of their income.
Sending Well timed Communication
After partnering with MoEngage, Domino’s was additionally in a position to talk well timed provides and reductions to its prospects.
Sakun Suri, Supervisor of CRM Advertising at Jubilant FoodWorks Ltd, talked about, “We attain out to our prospects 4-5 occasions each 24 hours, so well timed supply of those communications is essential. MoEngage has delivered excellently on this entrance.”
| Click on right here to take a look at how client manufacturers that go for MoEngage convert prospects into model advocates. |
Implementing the Loyalty Initiative
In 2023, Domino’s launched its loyalty program, “Domino’s Tacky Rewards.” This system was aimed toward prospects who fulfilled the factors of inserting six orders with a median order worth of INR 350 and above. The shopper would then get 600 reward factors, following which they might declare a free pizza.
The supplementary engagement and sophisticated (but seamless) integration with Domino’s database ensured this system’s success, because the rewards level knowledge flowed into MoEngage precisely.
As well as, Domino’s was in a position to ship related nudges that reminded the client that they have been “so many” factors away from a free pizza or to make use of their reward factors earlier than they expired. The entire communication course of was unfold over 6-7 automated journeys that have been carried out and executed utilizing MoEngage.
The loyalty program was so profitable that the income generated and the variety of orders obtained by way of it exceeded the numbers obtained by way of the remainder of the database—over 20% extra!
Finish-to-Finish Marketing campaign Administration
MoEngage performed a vital position in full marketing campaign administration for Domino’s. From constructing buyer segments to content material creation and marketing campaign dissemination, Domino’s workforce discovered all the pieces to be as simple because it could possibly be with MoEngage. The shortage of coding help or data required to take a marketing campaign from thought to actuality additionally helped the trigger. This stellar function of the platform considerably diminished the effort and time required in your complete course of for Domino’s.
Enhance Your Income And Elevate Buyer Experiences with MoEngage
Providing stellar buyer experiences that hold shoppers coming again is actually the muse for all QSR manufacturers like Domino’s.
However Domino’s has an higher hand within the recreation. By partnering with an agile buyer engagement platform like MoEngage, the model considerably improved its already stellar buyer experiences and consequently boosted its backside line as properly!
This influence is a good instance of what client manufacturers can obtain with the suitable Martech stack. Right here’s a glimpse at what Domino’s achieved with MoEngage by its aspect:
- 20% Uplift in income from the loyalty administration program
- Set a number of automated buyer journeys seamlessly
- Finish-to-end profitable loyalty program administration
By partnering with an enterprise engagement platform like MoEngage, your model can construct a loyal buyer base and thrive whatever the competitors!
MoEngage, the selection of many main international client manufacturers, is constructed on AWS and makes use of key providers like EC2, Kafka, Athena, SQS, Lambda, and Personalize to ship real-time buyer engagement in your prospects.
The platform delivers customized advertising communications inside seconds whereas scaling up simply for companies of each kind – startups with 1000s of shoppers to massive unicorns and enterprises with 100s of thousands and thousands of shoppers.
In case you, too, are planning to go phygital and need to see most ROI in your efforts, look into agile buyer engagement platforms like MoEngage. The appropriate engagement accomplice will help you truly enhance the underside line by supercharging buyer experiences and serving to your model obtain phygital excellence.
Are you prepared for it?
