Staying match and wholesome is turning into simpler with well being and health apps.
These finest well being and health apps provide a lot of options like customized exercises and methods to trace vitamin.
As we method 2025, many new apps are popping up, and those already out are working exhausting to get extra customers.
On this weblog put up, we are going to have a look at the highest 10 well being and health apps in 2024.
We’ll spotlight what makes every app distinctive and the way it attracts customers.
Whether or not you need to get in form, preserve observe of your wellness, or find out how these apps develop their person base, this checklist will enable you to discover the most effective well being and health apps!
In 2024, these 10 apps have stood out with their person acquisition actions:
- BetterSleep: Loosen up and Sleep
- Flo Interval & Being pregnant Tracker
- MyFitnessPal: Calorie Counter
- JustFit: Lazy Exercise & Match
- BodyFast: Intermittent Fasting
- Peloton: Health & Exercises
- Fitbod: Health club & Health Planner
- Calm
- AllTrails: Hike, Bike & Run
- Headspace: Sleep & Meditation
Our evaluation of those finest well being and health apps will embody checking key phrase tendencies, designing customized product pages for particular occasions, and creating adverts that seize customers’ consideration!
1. BetterSleep: Loosen up and Sleep
BetterSleep: Loosen up and Sleep’s natural rating distribution graph ASO Report by MobileAction
This graph demonstrates sturdy natural visibility for BetterSleep. It ranks for over 15,000 key phrases, with a good portion—round 45%—showing throughout the high 30 search outcomes. 36 of those key phrases have secured the coveted number-one spot, highlighting the app’s efficient ASO technique and robust positioning in natural search.
The natural obtain historical past of BetterSleep analyzed with Key phrase Intelligence by MobileAction
BetterSleep performs strongly for a number of high-volume key phrases, driving a major share of natural downloads. As an example, it ranks #2 for the key phrase “sleep,” contributing 11.7% of its natural downloads.
It additionally holds a #3 place for “calm,” accountable for 9.6% of downloads. Notably, the app ranks #1 for “higher sleep,” contributing 8.6% of its natural site visitors, showcasing its effectiveness in proudly owning branded search phrases.
Moreover, the app ranks properly for different key phrases resembling “sleep sounds” and “white noise,” which generate over 6% of natural downloads, highlighting its enchantment in related classes.
General, the constant rating in high positions for various key phrases underscores the app’s sturdy market positioning and efficient key phrase optimization, serving to to seize a broad viewers eager about sleep and leisure options.
Impression share of BetterSleep analyzed with Search by App by MobileAction
BetterSleep has a formidable presence throughout numerous key phrases associated to leisure and sleep, considerably contributing to its natural visibility.
For the key phrase “white noise,” the app captures 93.6% of impressions, establishing itself because the main app for this search time period. It additionally maintains a excessive rating for “sleep,” with 31.9% impressions.
Such a agency maintain on these common phrases showcases the app’s efficient branding and positioning within the psychological wellness and sleep classes.
Customized product pages run by BetterSleep analyzed with CPP Intelligence by MobileAction
The app’s Customized Product Pages (CPPs) exhibit various efficiency ranges and considerably efficiently goal particular key phrase segments.
The combined outcomes counsel that broader themes resonate extra successfully with the app’s audience, whereas the niche-focused CPPs nonetheless play a job in catering to particular person wants.
Advert inventive insights of BetterSleep analyzed with Artistic Evaluation by MobileAction
The inventive evaluation for the BetterSleep app reveals a major promoting footprint, with 3,587 advertisers rating, indicating its intensive visibility throughout the market.
BetterSleep has produced 157 creatives to have interaction its audience, which demonstrates a robust dedication to testing and optimizing its advert technique.
In-app occasions of BetterSleep analyzed by App Intelligence by MobileAction
The in-app occasions are well-timed and thematically various, demonstrating BetterSleep’s strategic method to seasonal advertising and marketing. They goal to seize person consideration throughout key moments when leisure and psychological wellness are high priorities.
These occasions present worth by way of specialised content material and create recurring alternatives for person re-engagement.
2. Flo Interval & Being pregnant Tracker
Flo Interval & Being pregnant Tracker’s natural rating distribution graph ASO Report by MobileAction
All through the timeline, the key phrase distribution is comparatively steady, with slight will increase towards the tip of the interval, significantly noticeable within the classes of key phrases ranked between #1 and #10.
This means constructive efforts in optimizing and capturing higher-value key phrases.
The ASO report of Flo Interval & Being pregnant Tracker suggests regular development with focused optimization efforts, that are efficiently pushing key phrases into greater ranks.
The constant motion within the high ranks, significantly within the #1 to #10 segments, signifies a wholesome ASO method.
App Replace Timeline by MobileAction
As we will see, notable updates have been made on October 2, October 18, and November 10, specializing in components like model enhancements, new options, rankings, and screenshots.
This regular cadence of updates suggests refining the person expertise and addressing efficiency points based mostly on person suggestions and analytics.
Common updates additionally contribute positively to person engagement and app visibility.
The natural obtain historical past of Flo analyzed with Key phrase Intelligence by MobileAction
The natural obtain historical past for the Flo Interval & Being pregnant Tracker app reveals sturdy key phrase efficiency in a number of very important areas.
The app ranks #1 for the key phrase “flo,” contributing a considerable 51.9% of its natural downloads, exhibiting important model recognition.
It additionally ranks #1 for different main key phrases like “interval: tracker” and “interval tracker,” contributing 14.1% of downloads every, emphasizing its dominance within the interval monitoring area of interest.
General, the excessive rank and substantial obtain share for main key phrases like “flo,” “interval tracker,” and “interval: tracker” show the app’s efficient key phrase technique, which efficiently captures person curiosity and drives downloads within the well being and wellness sector.
Impression share of Flo analyzed with Search by App by MobileAction
The impression share for the Flo Interval & Being pregnant Tracker app signifies a commanding presence throughout a number of high-value key phrases, underscoring its sturdy positioning within the girls’s well being monitoring market.
The app holds a formidable 93.3% impression share for the key phrase “flo,” which signifies wonderful model recall and recognition.
Equally, for phrases like “being pregnant app” and “circulation,” the app captures 89.1% and 91.3% of impressions, respectively, reflecting its enchantment amongst customers looking for being pregnant monitoring and well being monitoring options.
3. MyFitnessPal: Calorie Counter
MyFitnessPal: Calorie Counter’s natural rating distribution graph ASO Report by MobileAction
The rise within the variety of key phrases rating in greater tiers suggests profitable optimization or favorable adjustments within the app’s visibility.
MyFitnessPal reveals sturdy key phrase efficiency with a strong presence within the high ranks.
Nonetheless, additional optimization efforts focusing on lower-ranking key phrases might assist enhance general visibility and drive extra natural development.
In-app occasions of MyFitnessPal analyzed by App Intelligence by MobileAction
MyFitnessPal hosted partaking in-app occasions catering to varied person pursuits and motivations associated to well being and health.
These occasions mirror a strategic effort to drive person engagement by way of focused themes and seasonal relevance.
These occasions mirror a considerate method to sustaining person engagement by aligning with related themes—whether or not motivating customers to make well being adjustments through the New Yr or serving to them navigate vacation challenges.
This strategic use of seasonal and thematic content material helps to maintain customers motivated, engaged, and returning to the app repeatedly.
The natural obtain historical past of MyFitnessPal analyzed with Key phrase Intelligence by MobileAction
These mirror MyFitnessPal’s efficient key phrase technique, masking branded search phrases and key useful phrases, guaranteeing it reaches customers actively searching for calorie counting, health, and monitoring options.
The excessive rating for aggressive phrases resembling “planet health” and “lose it” additionally signifies profitable optimization efforts to seize customers who could also be looking for different apps.
This broad protection ensures model visibility and helps entice new customers eager about health and food regimen monitoring.
4. JustFit: Lazy Exercise & Match
JustFit: Lazy Exercise & Match’s natural rating distribution graph ASO Report by MobileAction
The rating distribution graph for JustFit reveals enhancements in key phrase rankings, significantly round late November and early December.
The app ranks #1 for 16 key phrases and holds 50 key phrases in positions #2-3, indicating strong visibility for key phrases.
There are additionally 123 key phrases in positions #4-10, which might doubtlessly transfer greater with centered optimization efforts.
Specializing in optimizing mid-ranking key phrases might considerably enhance the app’s visibility and natural attain.
Customized product pages run by JustFit analyzed with CPP Intelligence by MobileAction
The Customized Product Pages (CPPs) for JustFit: Lazy Exercise & Match show a focused method to selling the app throughout totally different key phrase units.
The default CPP reveals a considerable impression share of 69.3% for common phrases like “simply match,” “justfit lazy exercise,” and associated phrases.
This excessive impression share means that the creatives for this web page are successfully aligned with person search intent and are resonating properly with the audience.
Impression share of JustFit analyzed with Search by App by MobileAction
JustFit efficiently captures viewers curiosity for a number of high-impact key phrases, particularly these straight tied to health and exercise options.
Nonetheless, the app may benefit from refining its technique for broader or extra aggressive phrases, resembling “match” and “weight reduction app free,” to enhance general visibility.
JustFit might additional strengthen its presence within the health app market by optimizing creatives and key phrase focusing on for the mid-performing segments.
5. BodyFast: Intermittent Fasting
BodyFast: Intermittent Fasting’s natural rating distribution graph ASO Report by MobileAction
ASO report reveals that BodyFast is dealing with challenges in reaching high rankings, with 0 key phrases at present ranked #1 and solely 7 key phrases rating in positions #2-3.
BodyFast ought to optimize its content material, improve key phrase relevance, and probably refine its app retailer creatives to extend engagement and enhance natural visibility.
Rising key phrase rankings from the #4-10 positions to the high 3 might considerably improve the app’s visibility and person acquisition.
Advert inventive insights of BodyFast analyzed with Artistic Evaluation by MobileAction
BodyFast has 545 creatives utilized in its campaigns, highlighting a substantial effort to check and deploy a wide range of adverts for person engagement.
Enhancing inventive efficiency and optimizing for greater engagement would seemingly assist them compete extra successfully throughout the well being and health app class.
The natural obtain historical past of BodyFast analyzed with Key phrase Intelligence by MobileAction
The natural obtain historical past for BodyFast: Intermittent Fasting reveals a robust place for a number of key search phrases.
The app ranks #1 for key phrases like “bodyfast,” “physique quick,” and “bodyfast: intermittent,” which contributed to a good portion of its natural downloads—17.9%, 16%, and 5.9%, respectively.
This excessive rating signifies sturdy model affiliation and efficient focusing on for branded key phrases.
BodyFast performs properly with branded key phrases, guaranteeing it captures customers particularly searching for its app. Nonetheless, additional optimization is required for extra generic and aggressive key phrases like “fasting” and “weight reduction” to spice up its natural attain and visibility within the broader well being and wellness market. Enhancing key phrase relevance and rating for these generic phrases might assist improve its share of natural downloads.
#Notable point out: Peloton: Health & Exercises
Impression share of Peloton: Health & Exercises analyzed with Search by App by MobileAction
Peloton stands out as a notable point out resulting from its distinctive efficiency in Apple Search Adverts.
Peloton’s sturdy impression share throughout aggressive phrases like “Nike” (41.3%), “Lululemon” (17.4%), and “Apple Watch” (15.2%) demonstrates its strategic dominance in paid promoting. This potential to leverage high-traffic key phrases by way of paid campaigns highlights the model’s efficient search adverts technique, enabling it to take care of visibility and attain in a extremely aggressive health app market.
Customized product pages run by Peloton analyzed with CPP Intelligence by MobileAction
Peloton’s inventive technique focuses closely on selling its default product web page, reaching a formidable 99.9% impression share for related fitness-related key phrases resembling “day by day exercise free.”
This highlights its potential to dominate visibility within the aggressive health app market. Different creatives focusing on niches like “boxing exercise,” “yoga coach,” and “pilates courses” have minimal impression shares, reflecting a extra experimental or secondary method for these particular areas.
In different phrases
The well being and health app trade retains altering. Every app tries exhausting to face out with new options which can be simple to make use of and assist folks get outcomes.
These finest well being and health apps cowl many areas, together with meditation, sleep enchancment, health monitoring, and meal planning to satisfy totally different wellness wants.
Trying to study extra about how these apps achieved their high spots? Ebook your demo right this moment and let consultants at MobileAction present you find out how to develop your app!
