Life-style influencers are a few of the most versatile creators on-line in terms of the forms of firms that may associate with them efficiently. And whether or not their way of life is relatable or aspirational, there are many possibilities for manufacturers to develop into part of their day by day routine.
A various talent set and viewers make way of life creators key gamers on any influencer roster. However how will you decide the best one in your model and leverage their content material successfully? Let’s speak about it.
What’s a life-style influencer?
A life-style influencer offers their on-line viewers a behind-the-scenes take a look at their day by day life. Nearly anybody generally is a way of life influencer, however probably the most profitable posts are usually relatable or aspirational content material that others can implement into their very own routine. This content material can embrace vlogs, motivational posts, life hacks, trip ideas, or anything associated to their distinctive way of life.
Why ought to manufacturers associate with way of life influencers?
Influencers have modified the general purchaser journey. All through the product consciousness, consideration, and closing buy levels, customers look to influencers for recommendation.
TikTok is the primary platform for product analysis and discovery. An estimated 61% of TikTok customers use the platform to seek out new manufacturers and merchandise. Buyers need to see merchandise in motion. Over 66% of Gen Z customers go to social media for critiques.
When contemplating merchandise, folks more and more look to social media as an alternative of a model’s web site for critiques.
Lastly, influencers influence shopping for selections. In response to an Adobe Analytics report, customers are six instances extra doubtless to purchase after viewing influencer content material than another social media content material. A Grin survey additionally discovered that over 74% of individuals have purchased a product as a result of an influencer beneficial it.
How you can decide the best way of life influencer in your model
Set your targets.
Step one to partnering with any kind of creator is making certain you’ve got a transparent set of targets and targets. It will provide help to decide what strengths to search for in a life-style influencer and the way you’ll outline success in your marketing campaign.
A few of the most typical targets embrace:
- Model consciousness
- Conversions
- Content material manufacturing
- Elevated internet visitors
- Improved repute
Some creators shall be higher at engaging in these targets than others, so make sure precisely what you need to get out of the partnership earlier than shifting ahead.
Decide your very best buyer persona.
Who will profit most from utilizing your product? Reply this query in as a lot element as attainable. You may even take into account printing off a photograph of what this particular person may appear like and giving them a backstory that will help you keep in mind the form of particular person you’re chatting with in your advertising content material.
When you’ve nailed down your buyer persona, you’ll even have your very best way of life creator persona. By holding your very best buyer and creator one and the identical, you’ll at all times make sure you have probably the most relatable content material in your target market. Plus, you may’t have genuine product endorsements until your creators love your merchandise, too!
Begin your search.
Whenever you’re prepared to start your search, begin by on the lookout for way of life creators who’re already utilizing or at the least thinking about your merchandise.
Listed below are a number of concepts to assist get you going:
- Use social listening – Examine tagged content material and branded hashtags to seek out creators already posting about your merchandise.
- Browse current followers – Chances are high you have already got some influential followers. Take a look at your followers and see if anybody suits the invoice.
- Search location tags – Native creators are nice for engagement. Search tags at some native hotspots and see if you will discover any creators that vibe nicely together with your model.
- Uncover lookalikes – In the event you discover a creator you want, comply with them on social and the platform will present you different recommended accounts you may like.
Audit for authenticity.
The most effective creators generate loads of likes, feedback, shares, and saves on their content material. And whereas follower dimension issues to an extent, engagement price is the first metric you must use to guage your prospects.
Right here’s the best way to calculate it:
Engagement Fee = Submit Engagements / Variety of Followers x 100
Shoot for nano and micro influencers with an engagement price of at the least 10%. Macro and celeb influencers can have a decrease engagement price, however it shouldn’t fall under 2%. However be cautious of creators with suspiciously excessive engagement charges, as that’s typically a pink flag {that a} chunk of their followers could be faux.
Construct a relationship.
Relationship constructing begins with preliminary outreach. When prospecting, make sure you level out a selected piece of the creator’s content material you favored and clarify why you suppose they’d be a very good match for a partnership.
As soon as they’re on board, proceed to deal with them like a valued associate, not a transaction. Keep open to strategies on enhancing your campaigns and provides your creators the liberty they should produce the kind of content material they know will resonate with their viewers.
Life-style influencer content material traits to look out for
Transformation challenges
@carlyupgraded WINTER (ARC) IS COMING ⚔️❄️ you tapping in?? #winterarc #mindset #reinventyourself #realityshifting ♬ unique sound – CARLY
One of the vital common forms of content material is transformations or “glow-ups” as a result of it offers instantaneous gratification. Many way of life influencers share brief, participating movies of before-and-after transformations which will have taken months to years.
Transformation content material additionally sparks curiosity and encourages motion. Followers need to know what merchandise and way of life modifications influencers used. Then, they typically attempt these for themself.
Transformation-style content material is nothing new, however how influencers are approaching it’s. Life-style influencers are creating challenges like 30-day glow-ups or the Winter Arc—a viral, 90-day private improvement problem—to have interaction their communities.
FaceTime content material
Generally the over-edited, polished movies on social media can really feel overwhelming and influence a creator’s authenticity.
This is the reason “FaceTime content material” has been gaining reputation. FaceTime content material is a mode of typically long-form, movies the place it appears like creators are merely chatting with their audiences. There’s little modifying, and it appeals to folks as a result of it’s like face-timing a pal.
Life-style influencers that use this type come throughout as genuine and have a loyal fanbase that trusts them.
Themed styling ideas and outfit inspo
@kerina.wang outfit Iinks in bio 👀 IG/xhs @kerina.wang #type #fypp #ladies ♬ unique sound – Kerina Wang
In early 2025, many creators paired the trending TikTok audio “Um Miss You Forgot One thing” with outfit inspiration posts. Influencers are trendsetters, so it’s no shock that individuals need styling ideas and outfit inspiration.
Earlier than shopping for a chunk of clothes or an adjunct, folks need to think about what it should appear like on them. Many are additionally extra aware of their spending, so that they need to get probably the most worth for his or her cash. Once they see a number of outfit prospects for a single merchandise, it appears like a sensible funding.
Life-style influencers will do extra styling movies that comply with themes like:
- Aesthetic outfits (i.e. #coquette, #tenniscore)
- How you can costume like favourite celebs or TV characters (i.e. Chappell Roan, Sabrina Carpenter, Rachel Inexperienced)
- Quiet luxurious or timeless outfits that don’t comply with traits
Savvy manufacturers can enhance model consciousness and gross sales by repurposing this influencer content material on social media, product pages, and different channels.
Prepare with me
@emmamax_ #viral #fitcheck #getreadywithme #fyp #foryou ♬ unique sound – soup????
Audiences love seeing their favourite creator’s morning routine earlier than they got down to sort out their day. Everybody may use a bit of further edge within the morning, so make sure you have your companions present how your merchandise may also help get issues began on the best foot.
Day within the life
@jenniferaffleckk Day within the life w/ @Bloom Diet ???? #bloomnu #momsoftiktok #youngmom #utahmom #utah #babiesoftiktok #babygirl #dayinthelife #productiveness #dad and mom ♬ Teenage Crime – Radio Edit – Adrian Lux
In case your creator has already invited their viewers to prepare with them, why not take it a step additional and have them convey their followers alongside for the entire day? Plus, hottest day-in-the-life content material is hyper-targeted to a selected occupation, demographic, or location, making it the proper option to seize viewers’ consideration with relatable content material.
Life hacks
@lindsayroggenbuck Life hacks Half 17 #lifehacks #hacks #learnontiktok #kitchenhack #todayyearsold #iwastodayyearsold #tiktokhack ♬ The Recent Prince of Bel Air – wes
Have you ever ever heard a tip so genius but so easy you may’t consider you didn’t consider it your self? Creators have a knack for developing with these kinds of life hacks that, when carried out proper, can result in tons of shares and viewers engagement.
High 15 way of life creators to associate with proper now
High way of life influencers on Instagram
Rashad Little
Rashad’s IG is a mode encyclopedia for anybody needing some trend inspiration. The LA-based creator offers his followers with ideas for a way they’ll at all times look their finest and put collectively an outfit for any event.
You can even comply with Rashad on YouTube and TikTok.
wendy.eats
Wendy is an NYC foodie giving her followers their repair of lesser-known Japanese meals and drinks. In the event you’re ever within the metropolis, let Wendy present you all of the hidden gems.
Liz Kapran
Often called @lizzi.jpg on Instagram, Liz Kapran shares way of life, trend, and sweetness content material. The influencer typically posts streetwear and pageant outfits and styling ideas. She’s additionally partnered with manufacturers like Levi’s, Adidas, and Ugg.
Liz shares comparable content material together with her massive following on TikTok.
William Jardell
Will and his husband, James, are a touring energy couple and winners of The Superb Race 32. His content material at all times stays optimistic and enjoyable and is bound to encourage your subsequent huge journey.
Take a look at Will and James on TikTok, YouTube, and Fb to seek out out the place they’re headed subsequent.
Siyanda Bani
Siyanda’s magnificence, trend, and journey content material are by no means afraid to make an announcement. All the time dressed to the nines, her viewers loves her for her trend hacks, type ideas, and outfit inspiration.
Comply with Siyanda on TikTok for extra from one in all our favourite fashionistas.
High way of life influencers on TikTok
Emily Mariko
@emilymariko ♬ unique sound – Emily Mariko
Emily first grew to become common for her TikTok cooking movies. Now, the influencer posts parenting and normal way of life content material too. She has over 12 million TikTok followers and a big following on Instagram and YouTube.
Joshua Solis
@joshsss_ Day in my life 👌🏻 #way of life #dayinmylife #hygiene #fitness center #foryoupage #foryou #fypシ #fyp ♬ unique sound – Joshua S.
Josh is the proper comply with for all of the fellas on the lookout for some easy however important life hacks. His “Naked Minimal Suggestions for Younger Males” is a superb useful resource for guys simply beginning out on their very own, and he has a stable system for manufacturers who need to get their merchandise in entrance of his engaged viewers.
Lylli Stapper
@lyllistapper i used to maintain a tally in school for a way many individuals i pulled this on #wow #perform ♬ unique sound – trey
Lylli offers her viewers their day by day dose of comedy alongside cooking movies, hair tutorials, and no matter else is on her thoughts. She grew her TikTok following of greater than 1.8 million by being unapologetically herself, and she or he encourages all her followers to do the identical.
Marcus Bornslater
@marcus.bornslater Massive Temper going into Spring Break😂 #fyp #way of life #trainer #academics #teacherlife #way of life #springbreak ♬ Ain’t Unhappy About It – ORA Combine V1 – Laya
Marcus is a former D1 soccer participant who has moved his grind over to TikTok. Head over to his web page for type, day by day motivation, and a glance into his endless journey for private progress.
You can even comply with Marcus on Instagram.
Batsheva Haart
@batshevahaart Learn it once more babes. Liner @Anastasia Beverly Hills Lip stain: @Maybelline NY Gloss: @Hourglass Cosmetics ♬ ALEX WARREN LEAKED – alex warren snaps
Batsheva grabbed the highlight after she appeared on the Netflix collection My Unorthodox Life, which is centered round her mom and designer Julia Haart. Batsheva continues to present her followers a peek backstage on TikTok with day-in-the-life content material, make-up hacks, and extra.
You will get extra from her “unorthodox life” on Instagram.
High way of life influencers on YouTube
Jesse Enkamp
Jesse “The Karate Nerd” Enkamp grew up in his household’s martial arts faculty, the place he developed a ardour for studying, instructing, and training Karate. He’s additionally a #1 Amazon best-selling creator, Nationwide Workforce athlete, and founding father of Seishin Worldwide.
See extra of Jesse’s strikes on Instagram, Fb, and Twitter.
The Match Farmer
The Match Farmer is a former skilled bodybuilder turned full-time farmer. He and his household offered practically all their possessions to begin a household farm from scratch and pursue a extra sustainable way of life at Massive Pond Farm.
You’ll be able to see extra of what the Match Farmer is as much as on Instagram.
Erika Diane
Erika Daine is a teenage YouTuber placing out common vlogs, challenges, and rather more. Her channel is the proper comply with for any younger particular person trying to be impressed, uplifted, and entertained.
Take a look at extra of Erika’s content material on Instagram.
Kelly Wakasa
Kelly received his begin creating skateboarding movies along with his buddies in 2014. He now has one of many fastest-growing vlogs on YouTube, the place he paperwork all of his good-life adventures and wild antics.
Kelly has a lot extra content material on Instagram, TikTok, and Twitter.
Journey Beans
Alex and Emma are a British couple continuously trying to find new nature, wildlife, and meals. Journey Beans was born after the couple purchased a one-way ticket to Bangkok, decided to create a profitable digital nomad way of life. Mission achieved!
You will get extra of the most recent from Journey Beans on Instagram and Fb.
Manufacturers working high-performing campaigns with way of life influencers
Miu Miu
@miumiu Replying to @I_smile_hermes 😁💗🧋 These are all Miu Miu appears to be like. That includes @Nara Smith, #BarbaraPalvin, @Camila Cabello, #WonyoungJang, #ShaileneWoodley, #ZhaoJinmai, @Addison Rae, #MalloryWanecque, #ChaseInfiniti. Video by @Caroline. #MiuMiu #MiuMiuSS25 #TikTokFashion #DietroLeQuinte ♬ unique sound – Miu Miu
Miu Miu has carved an area within the luxurious market as “Prada’s little sister”. The model is understood for being high-fashion however quirky and enjoyable. Consequently, it’s been on the middle of many social media trend traits like #balletcore and #corpcore.
When different luxurious manufacturers noticed a cooldown in 2024, Miu Miu reported record-breaking gross sales.
Miu Miu’s success is basically resulting from its hyperfocus on high-income, influential, and youthful audiences—and its capacity to attach with them.
Gen Z celeb and influencer ambassadors like Emma Chamberlain, Sydney Sweeney, and Addison Rae steadily put on Miu Miu. Posting their outfits on social media reinforces Miu Miu’s standing as an aspirational model and conjures up their followers to purchase.
Gymshark
@carriesnipesss The New @Gymshark Sweat Diffuse Headband is the TRUTH and a NECESSITY for ANYONE attempting to protect a coiffure! #gymsharkheadband#gymshark##blackgymgirl ♬ unique sound – Carrie 🦋
In 2024, the British athleisure model rolled out “We Do Gymnasium”—a advertising marketing campaign centered on positioning Gymshark because the 100% gymwear model on the earth.
As a part of this international technique, Gymshark is refining its picture as an inclusive model and collaborating with influencers. In early 2024, it added hijabs and wig-safe sweat headbands to its product line.
Influencers had been concerned in creating the merchandise and advertising them on social media. For instance, Gymshark invited black UK influencers to hitch a spotlight group for the sweat headbands.
They discovered what challenges they confronted exercising with textured hair, like avoiding understanding or scheduling it round their hair routines. Due to the considerate collaboration, the merchandise acquired excessive reward and offered out.
Rhode
Hailey Beiber’s Rhode combines pop-up occasions, influencer advertising, and viral product launches just like the telephone lip case to drive gross sales.
Loyal clients sit up for Rhode pop-up occasions as a result of they provide unique, immersive experiences. Pop-up attendees can meet magnificence influencers and preview new merchandise just like the Barrier Butter.
The model additionally creates a way of urgency with restricted collections. Rhode not too long ago partnered with LA espresso store Neighborhood Items to launch a cinnamon roll lip tint. On the similar time, Neighborhood Items launched a cinnamilk latte drink that trended on TikTok. The collaboration blended product promotion with neighborhood engagement by placing a part of the gross sales to Bieber’s Rhode Futures Basis, a fund for ladies’s initiatives.
Key takeaway: Irrespective of your area of interest, there’s a way of life creator who can inject some ‘life’ into your content material.
No matter what your model or product is, there’s a way of life creator someplace on-line who may also help you attain your targets. Begin by determining precisely what these targets are. From there, you will discover a staff of versatile creators to convey you top-shelf content material, present sincere product endorsements, and develop into the model champions you could take your influencer advertising campaigns to the subsequent degree.
