Because the yr involves an in depth, the vacation season kicks off with one of many busiest instances for retail apps, as customers dive into their telephones to search out offers, items, and seasonal goodies.
From Black Friday and Cyber Monday to Christmas and New 12 months’s, the fourth quarter presents a chief alternative for retail apps to seize consumer curiosity and drive engagement by means of highly-targeted consumer acquisition methods.
Leveraging this season, high retail apps have used App Retailer Optimization (ASO), Apple Search Advertisements, and inventive advert placements to win over customers.
This evaluation of the highest 10 retail apps within the USA examines how every app succeeded in This fall 2023, with insights on methods to maximize seasonal procuring tendencies and optimize consumer acquisition.
Let’s dive in to see what these apps did proper and the way your app can replicate comparable methods to journey the vacation procuring wave.
Amazon Procuring
It’s no shock that Amazon has held a distinguished place within the retail panorama for years, sustaining a formidable degree of name consciousness and constantly adapting its consumer acquisition technique.
Whereas many apps have strengths specifically areas, Amazon distinguishes itself by excelling in all three key points of this evaluation: ASO, paid advertisements, and inventive engagement.
Amazon’s natural key phrase rankings noticed a big improve as the vacation season approached, with its key phrase depend over 45,000.
Of those, greater than 11,000 key phrases, a lot of which included competitor manufacturers, ranked within the high 30, showcasing Amazon’s sturdy key phrase technique.
Amazon Procuring’s natural rating distribution throughout This fall 2023 analyzed with ASO Report by MobileAction
Remarkably, 34% of Amazon’s natural downloads generated from competitor key phrases, illustrating Amazon’s talent in redirecting searches to its personal choices.
By positioning itself so prominently, Amazon demonstrated a transparent benefit in capturing high-intent site visitors, notably as reward procuring hit its peak throughout December.
The natural obtain historical past of Amazon Procuring analyzed with Key phrase Intelligence by MobileAction
Walmart: Procuring & Financial savings
As one of many world’s largest retailers, Walmart boasts an distinctive model presence, which is bolstered by its sturdy ASO efficiency. In truth, Walmart ranked second total with one of many highest ASO scores within the retail app market.
With over 30% of its natural key phrases rating within the high 30 and 10% reaching excessive volumes (above 30), Walmart achieved appreciable depth in its key phrase technique.
They got here in second place with the very best ASO rating out there.
Walmart: Procuring & Financial savings’ natural rating distribution throughout This fall 2023 analyzed with ASO Report by MobileAction
Walmart’s natural obtain funnel stands out as properly. Surprisingly, solely 35% of its natural downloads generated from brand-related key phrases, which means that Walmart’s technique is successfully capturing customers trying to find opponents, along with these searching for Walmart immediately.
The natural obtain historical past of Walmart: Procuring & Financial savings analyzed with Key phrase Intelligence by MobileAction
Walmart has additionally tailored its app metadata to match seasonal occasions and inside campaigns, making certain it stays related to customers’ search pursuits.
By often updating app screenshots forward of main procuring occasions, Walmart communicates a transparent message “We now have what you’re searching for”, to potential customers even earlier than they open its product web page.
App updates made by Walmart: Procuring & Financial savings in This fall 2023 analyzed with App Replace Timeline by MobileAction.
Temu: Store Like a Billionaire
Temu’s sturdy market presence has grown considerably in recent times, establishing it as a significant participant with a formidable, precision-driven consumer acquisition technique, notably by means of paid channels.
By the top of This fall, Temu ranked third total with the very best Apple Search Advertisements rating amongst retail apps.
Temu’s rise within the retail panorama has been exceptional, with its targeted consumer acquisition technique inserting it third total.
Temu demonstrated experience in Apple Search Advertisements, the place it achieved the most important paid key phrase presence amongst all retail apps in This fall 2023, spanning over 45,000 key phrases.
Temu: Store Like a Billionaire’s search outcomes advertisements key phrase checklist analyzed by Search by App by MobileAction
Temu’s model safety technique deserves point out as properly. On the natural entrance, it holds sturdy visibility for its model title, capitalizing on its reputation.
In the meantime, on the paid aspect, Temu has secured nearly full visibility for its model key phrase in Apple Search Advertisements, safeguarding its high place for high-intent searches.
Share of Voice evaluation of the “Temu” key phrase analyzed analyzed with Key phrase Developments by MobileAction.
Moreover, Temu leveraged In-App Occasions throughout This fall to advertise newly launched options—a robust device for re-engaging present customers and inspiring them to revisit the app, serving to drive loyalty alongside acquisition efforts.
In-app occasions created by Temu: Store Like a Billionaire inside This fall 2023, analyzed with In-App Occasions by MobileAction.
SHEIN – Procuring On-line
SHEIN stands out for its distinctive method to artistic technique, leveraging each alternative to guide the retail app house, and even perhaps the app trade as a complete, with its compelling visuals and focused messaging.
In This fall of final yr, SHEIN earned a high spot in consumer acquisition rankings, reaching the very best Advert Intelligence rating amongst retail apps as a result of its refined and strategic advert creation.
In November alone, SHEIN launched a formidable 1,400 advertisements throughout greater than 1,000 publishers, capitalizing on seasonal tendencies, reductions, and gross sales.
This in depth marketing campaign ensured that SHEIN’s promotions weren’t solely seen however totally aligned with the vacation season’s demand for well timed, related offers.
Advert creatives that created in This fall 2023 by SHEIN – Procuring On-line analyzed with High Creatives by MobileAction
SHEIN’s consideration to artistic particulars extends into its app metadata, which it updates repeatedly to mirror present promotions and seasonal themes.
This ongoing adaptation of metadata, particularly screenshot units, allows SHEIN to speak its newest affords and advantages on to potential customers, maximizing relevance and engagement.
App updates made by SHEIN – Procuring On-line in This fall 2023 analyzed with App Replace Timeline by MobileAction.
Customized product pages have been one other key aspect of SHEIN’s technique. In This fall, SHEIN launched three tailor-made product pages, one among which targeted particularly on Black Friday.
Every web page featured custom-designed screenshots and related key phrases, making them extremely relatable to customers trying to find particular seasonal offers and boosting their attraction to focused audiences.
Customized product pages run by SHEIN – Procuring On-line with throughout This fall 2023 analyzed with CPP Intelligence by MobileAction
Goal
Goal is a high retailer within the US with a wealthy historical past of name recognition and a considerable cellular presence. Via years of refining its cellular technique, Goal has turn into a key participant in consumer acquisition, constructing a robust, resilient consumer base.
Goal’s natural efficiency peaked simply earlier than New 12 months’s, with rankings for over 25,000 key phrases. Over 20% of those key phrases held a excessive search quantity, enhancing Goal’s attain as vacation procuring ramped up.
Goal’s natural rating distribution throughout This fall 2023 analyzed with ASO Report by MobileAction
Impressively, over 35% of Goal’s natural downloads have been from competitor model key phrases, showcasing its capability to draw customers who initially sought different retailers.
This technique not solely attracts direct searches but additionally efficiently converts oblique, competitor-driven site visitors.
The natural obtain historical past of Goal analyzed with Key phrase Intelligence by MobileAction
On the natural aspect, Goal has efficiently maintained its high place, leveraging sturdy model presence.
Nonetheless, opponents are actively focusing on Goal’s model key phrases in paid advertisements, signaling a possible space for Goal to bolster its model safety on the paid entrance.
Share of Voice evaluation of the “Goal” key phrase analyzed analyzed with Key phrase Developments by MobileAction.
Goal successfully used in-app occasions final yr, particularly launching an occasion to advertise its Circle Week and re-engage customers.
Nonetheless, it’s value noting that Goal has not but totally capitalized on seasonal procuring occasions with in-app occasions, which can current a worthwhile alternative in future seasonal campaigns.
In-app occasions created by Goal inside This fall 2023, analyzed with In-App Occasions by MobileAction.
Nike: Footwear, Attire
Nike has lengthy been a dominant pressure within the sports activities retail sector, and this power extends seamlessly to its app advertising technique.
With well-established model recognition, Nike has constantly supported its presence by means of each paid and natural techniques, securing a well-deserved spot in our checklist of top-performing apps.
Throughout This fall of final yr, Nike ranked for over 30,000 key phrases, with greater than 30% of those showing within the high 30 positions.
Notably, over 15% of those key phrases carried a excessive quantity, underscoring Nike’s strategic alignment with high-demand search phrases.
Nike’s natural rating distribution throughout This fall 2023 analyzed with ASO Report by MobileAction
Nike’s natural obtain historical past reveals that over 40% of its downloads got here from competitor model key phrases, together with these of different high sports activities and retail apps.
Nike’s skill to draw customers trying to find opponents, mixed with sturdy downloads even from key phrases the place it ranked decrease (resembling tenth), highlights the power of its model to transform customers regardless of decrease visibility on some phrases.
The natural obtain historical past of Nike analyzed with Key phrase Intelligence by MobileAction
The “Nike” key phrase’s Share of Voice affords worthwhile insights. Whereas Nike ranked within the high three for its personal model key phrase throughout three of its personal apps, the corporate has taken a calculated method by not closely focusing on its model time period on the paid aspect, doubtless counting on its natural power and excessive model recognition.
Share of Voice evaluation of the “Nike” key phrase analyzed analyzed with Key phrase Developments by MobileAction.
In This fall 2023, Nike additionally launched 6 {custom} product pages, every tailor-made with particular key phrase methods and inventive units for various sports activities.
This focused method allowed Nike to have interaction high-intent searchers successfully, aligning their {custom} pages with distinct sports activities pursuits to enhance relevance and consumer engagement.
Customized product pages run by Nike with throughout This fall 2023 analyzed with CPP Intelligence by MobileAction
Sephora US: Make-up & Skincare
Sephora, because the main model within the private care and wonder retail house, has confronted new opponents however continues to excel in consumer acquisition.
This well-established model presence and efficient technique earned Sephora a spot on this yr’s evaluation of top-performing retail apps.
Sephora’s natural attain peaked simply earlier than New 12 months’s, rating for over 13,000 key phrases, with greater than 20% within the high 30.
This strategic timing allowed Sephora to seize a large share of vacation search site visitors within the magnificence class.
Sephora’s natural rating distribution throughout This fall 2023 analyzed with ASO Report by MobileAction
Most of Sephora’s natural downloads have been pushed by its personal model key phrase, however notably, over 40% got here from competitor-related phrases.
This skill to transform customers trying to find different manufacturers underscores the power of Sephora’s model attraction and recognition.
The natural obtain historical past of Sephora analyzed with Key phrase Intelligence by MobileAction
The “Sephora” key phrase has a considerable quantity of 70, reflecting its complete model consciousness.
Nonetheless, it’s value noting that whereas Sephora holds the highest natural rating for its model key phrase, it lacks enough paid help, permitting a competitor to seize the very best impressions on the paid entrance.
Share of Voice evaluation of the “Sephora” key phrase analyzed analyzed with Key phrase Developments by MobileAction.
Sephora additionally up to date its app metadata to focus on seasonal promotions and vacation gross sales, with a artistic set designed particularly for Black Friday.
This seasonal adaptation enabled Sephora to resonate extra deeply with searchers throughout peak procuring durations, enhancing its engagement with holiday-driven customers.
App updates made by Sephora in This fall 2023 analyzed with App Replace Timeline by MobileAction.
GOAT – Sneakers & Attire
Whereas GOAT has been part of the marketplace for over a decade, its visibility and model recognition have considerably grown in recent times, because of its strategic investments in app advertising.
This sturdy consumer acquisition efficiency has earned GOAT a spot among the many high retail apps.
Throughout This fall of final yr, GOAT’s natural technique ramped up twice: as soon as simply earlier than Black Friday and once more instantly after, demonstrating a transparent alignment with seasonality.
These well-timed shifts proved profitable in boosting visibility and engagement throughout crucial procuring durations.
GOAT’s natural rating distribution throughout This fall 2023 analyzed with ASO Report by MobileAction
GOAT’s natural downloads are closely pushed by its personal model key phrase, with over 65% of downloads coming from brand-specific searches. Whereas this reliance on model key phrases is barely above the everyday charge for different apps, it highlights the facility of GOAT’s model in attracting devoted customers.
The natural obtain historical past of GOAT analyzed with Key phrase Intelligence by MobileAction
GOAT’s method to model safety is a standout within the trade.
Regardless of holding the highest natural spot for its model key phrase, GOAT continues to bid by itself key phrase in paid search to keep away from shedding high-intent site visitors to opponents, a proactive technique to retain visibility.
Share of Voice evaluation of the “GOAT” key phrase analyzed analyzed with Key phrase Developments by MobileAction.
GOAT created 5 {custom} product pages with uniquely tailor-made artistic units, aimed toward high-intent search phrases. These {custom} pages not solely catered to particular demographics but additionally highlighted numerous app options, with one web page even focusing on a direct competitor—a strategic transfer to seize competitor-driven site visitors.
Customized product pages run by GOAT with throughout This fall 2023 analyzed with CPP Intelligence by MobileAction
GOAT’s advert technique additionally deserves recognition, notably in November 2023 when it launched 60 advertisements throughout numerous networks to succeed in customers throughout the vacation season. These advertisements featured each promotional gross sales and app options, broadening the app’s attraction to new customers.
Advert creatives that created in This fall 2023 by GOAT analyzed with High Creatives by MobileAction
Shopkick: Present Playing cards Rewards
Shopkick has been lively within the retail house for a number of years, and since 2023, it has elevated its consumer acquisition efficiency, particularly with a better concentrate on paid channels. This shift has contributed to Shopkick’s place among the many high 10 retail apps.
Following Black Friday, Shopkick adjusted its natural technique because the seasonal demand shifted. By the top of This fall 2023, the app ranked for over 8,500 key phrases, showcasing its complete key phrase attain.
Shopkick: Present Playing cards Rewards’ natural rating distribution throughout This fall 2023 analyzed with ASO Report by MobileAction
Regardless of holding a robust natural place, Shopkick has continued to bid by itself model key phrase inside search outcomes advertisements to reinforce its model safety technique, securing visibility even on the paid entrance.
Share of Voice evaluation of the “Shopkick” key phrase analyzed analyzed with Key phrase Developments by MobileAction.
Shopkick’s paid efforts are equally sturdy, particularly round Black Friday when it focused over 3,000 key phrases. Out of those, 362 key phrases generated greater than 20% impressions, reflecting a profitable concentrate on paid attain.
Shopkick: Present Playing cards Rewards’ search outcomes advertisements key phrase checklist analyzed by Search by App by MobileAction
Alongside its natural and paid methods, Shopkick’s advert manufacturing was notable in This fall 2023.
Throughout November, it launched over 30 advertisements in numerous codecs throughout a number of advert networks, successfully growing impressions and reinforcing its presence throughout the aggressive vacation procuring interval.
Advert creatives that created in This fall 2023 by Shopkick: Present Playing cards Rewards analyzed with High Creatives by MobileAction
Whatnot – Dwell Video Procuring
A newcomer to our checklist of high retail apps, Whatnot stands out as the one second-hand market to safe a spot.
Regardless of solely getting into the market a couple of years in the past and focusing extra on paid methods since 2022, Whatnot’s rise in consumer acquisition efficiency displays its rising success.
Whatnot adopted a novel, seasonal method to natural key phrases, considerably increasing its key phrase pool simply earlier than Black Friday and scaling again afterward, a “hit-and-run” technique that allowed it to maximise seasonal visibility.
Whatnot – Dwell Video Procuring’s natural rating distribution throughout This fall 2023 analyzed with ASO Report by MobileAction
Given its comparatively restricted direct competitors, it’s unsurprising that over 80% of Whatnot’s natural downloads generated from its personal model key phrases, primarily pushed by high-intent customers who particularly seek for it.
The natural obtain historical past of Whatnot – Dwell Video Procuring analyzed with Key phrase Intelligence by MobileAction
Even with minimal competitors in its subcategory, Whatnot has prioritized model safety, securing a steady presence throughout each natural and paid channels.
Share of Voice evaluation of the “Whatnot” key phrase analyzed with Key phrase Developments by MobileAction.
By way of advert manufacturing, Whatnot excelled, launching a formidable 612 advertisements throughout numerous codecs in November 2023. These advertisements had in depth attain and generated vital impressions, setting Whatnot other than class averages.
Advert creatives that created in This fall 2023 by Whatnot – Dwell Video Procuring analyzed with High Creatives by MobileAction
With our congratulations to the highest 10 retail apps for his or her This fall 2023 efficiency, we will now discover the precise seasonal durations and the way high apps built-in these themes into consumer acquisition actions, offering perception into what we will anticipate from this yr’s vacation procuring tendencies.
Black Friday
Black Friday is a vital focus for retail apps, with every app adopting distinctive campaigns, tailor-made artistic belongings, and diversified methods to seize the eye of vacation customers.
Key phrase Share of Voice
The recognition of the “Black Friday” key phrase began to climb round mid-October final yr, reaching its peak at 58 proper after Black Friday. The curiosity spike underscores the significance of early seasonal planning to capitalize on elevated search site visitors.
Key phrase reputation and Share of Voice of “Black Friday” analyzed with Key phrase Developments by MobileAction.
Whereas Black Friday-focused apps secured the highest three natural positions final yr, it was Flipp: Store Grocery Offers, Black Market – Purchase & Promote, and Greatest Purchase: Tech Drops that dominated the paid search outcomes, showcasing the effectiveness of their focused advert investments.
Search outcomes advertisements
In 2023, 5 apps emerged as leaders in securing excessive impressions on the “Black Friday” key phrase in search outcomes advertisements. Flipp: Store Grocery Offers topped the checklist, with a strategic method that helped it outperform even established apps with better total visibility scores.
Aosom On-line Procuring additionally stood out, leveraging Black Friday to compete towards bigger retail apps with a exact, targeted method.
Search outcomes advertisements key phrase evaluation of “black friday” analyzed with Search by Key phrase by MobileAction
App updates
Many procuring apps up to date their app metadata to align with Black Friday, however SHEIN notably stood out, turning into a mannequin instance for metadata updates round seasonal occasions.
App updates made by SHEIN in This fall 2023 analyzed with App Replace Timeline by MobileAction.
SHEIN’s metadata updates, particularly for its screenshot units, exemplified finest practices. Final yr, SHEIN altered its screenshots twice, as soon as on the finish of October and once more simply earlier than Black Friday. Initially, the visuals featured a Black Friday theme to introduce upcoming gross sales, then transitioned to darker tones nearer to Black Friday, reflecting the occasion’s environment.
In-app occasions
In-app occasions created by Procuring class apps inside This fall 2023, analyzed with In-App Occasions by MobileAction.
In-App Occasions additionally proved invaluable for Black Friday, attracting and re-engaging customers with unique affords. Key gamers like Ralph Lauren: Luxurious Procuring, CIDER – Clothes & Style, PrettyLittleThing, and GOAT – Sneakers & Attire utilized in-app occasions to advertise vacation gross sales and enhance consumer engagement throughout the season.
Customized product pages
Customized product pages created with “black friday” key phrase in This fall 2023 analyzed with CPP Intelligence by MobileAction
Regardless of the excessive worth of the Black Friday key phrase, {custom} product pages have been underutilized final yr.
Though 3 {custom} product pages have been created, just one went dwell earlier than Black Friday, and it was doubtless a testing effort as a result of its transient airtime. This missed alternative suggests potential for apps to create Black Friday-specific {custom} product pages in future campaigns.
Advert creatives
Advert creatives that have been dwell throughout the Black Friday in 2023 analyzed with High Creatives by MobileAction
As anticipated, apps throughout numerous classes used Black Friday as a theme of their advertisements, both by creating devoted vacation advertisements or including seasonal components.
This development will doubtless develop, as extra apps acknowledge the impression of holiday-themed visuals and messaging on attracting seasonal customers.
Cyber Monday/Week
Cyber Monday is a crucial procuring occasion, following intently on the heels of Black Friday.
Nonetheless, the transient hole between these two occasions typically limits the window for Cyber Monday-specific campaigns, making it a possibility sometimes pursued by solely the most important gamers out there.
Key phrase Share of Voice
Trying on the reputation of the “Cyber Monday” key phrase, we see a noticeable spike starting in early December.
Although Cyber Monday occurred in late November in 2023, the curiosity across the occasion continued into the primary week of December as Black Friday pleasure waned.
Key phrase reputation and Share of Voice of “Cyber Monday” analyzed with Key phrase Developments by MobileAction.
Throughout this era, apps particularly constructed for Cyber Monday took the highest three natural spots, whereas main electronics retailers, together with Greatest Purchase: Tech Drops & Offers and Rakuten: Money Again & Offers, secured the highest three positions in paid search.
App updates
Whereas Black Friday tends to dominate advertising efforts, a number of main apps tailored shortly for Cyber Monday final yr.
Temu, as an illustration, refreshed its screenshots and metadata simply in time for the occasion, growing engagement with its product pages by leveraging Cyber Monday-focused visuals and messaging.
App replace made by Temu in This fall 2023 analyzed with App Replace Timeline by MobileAction.
In-app occasions
In-app occasions created by Procuring class apps inside This fall 2023, analyzed with In-App Occasions by MobileAction.
Given the overlap between Black Friday and Cyber Monday, many apps employed a “Cyber Week” method, extending promotions throughout a number of days.
This was notably widespread amongst tech retailers, which held in-app occasions overlaying your complete Cyber Monday interval to re-engage their present consumer base. Sephora US: Make-up & Skincare additionally adopted this technique, increasing its seasonal scope to incorporate Cyber Monday and additional participating its viewers.
Search outcomes advertisements
Search outcomes advertisements key phrase evaluation of “cyber monday” analyzed with Search by Key phrase by MobileAction
In 2023, the “Cyber Monday” key phrase sparked sturdy competitors, particularly amongst Procuring class apps with a tech focus. Although the key phrase quantity was reasonable, apps like Flipp: Store Grocery Offers, Temu: Store Like a Billionaire, CoinOut: Receipts for Rewards, Rakuten: Money Again & Offers, and Eureka: All-In-One Style App achieved excessive impression charges, illustrating the rising significance of Cyber Monday in paid advert methods.
Customized product pages
Customized product pages created with “cyber monday” key phrase in This fall 2023 analyzed with CPP Intelligence by MobileAction
Customized product pages for Cyber Monday have been minimal final yr, with solely CoinOut: Receipts for Rewards making a web page devoted to the occasion.
Nonetheless, this web page lacked a tailor-made artistic set particular to Cyber Monday, lacking the complete alternative to have interaction high-intent seasonal searchers successfully.
Advert creatives
Advert creatives that have been dwell throughout the Cyber Monday in 2023 analyzed with High Creatives by MobileAction
Surprisingly, apps from various classes, together with Well being & Health and Picture & Video, embraced Cyber Monday by means of advert campaigns. Whereas GOAT – Sneakers & Attire was unsurprising in its participation, Well being & Health apps confirmed notable effort in connecting their advertisements to Cyber Monday, demonstrating the season’s broad attraction throughout a number of app classes.
Christmas
Christmas stands out as a significant festive season, not solely in on a regular basis life but additionally in app advertising.
Throughout classes, apps leverage Christmas themes in advertisements, app metadata updates, and paid search methods to draw vacation customers searching for seasonal content material and offers.
Key phrase Share of Voice
Key phrase reputation and Share of Voice of “Christmas” analyzed with Key phrase Developments by MobileAction.
Not like different seasonal key phrases, “Christmas” maintains excessive quantity year-round. Its quantity dips to round 20 in Could however peaks at 53 throughout the vacation itself. Christmas-themed apps naturally took the highest three natural spots, whereas the paid aspect was led by Hallow: Prayer & Meditation, Shutterfly: Prints Playing cards Items, and Converse to Santa!, all of which leveraged focused Apple Search Advertisements to seize holiday-driven impressions.
App updates
App replace made by ROMWE in This fall 2023 earlier than Christmas, analyzed with App Replace Timeline by MobileAction.
Metadata updates round Christmas play an important position in growing relatability and engagement with customers.
Efficient use of seasonal components can set up an emotional reference to high-intent searchers, providing apps a possibility to attract customers in at first look.
ROMWE exemplified this, incorporating Christmas colours and thematic visuals in its metadata, efficiently aligning its app with the vacation spirit.
In-app occasions
In-app occasions created by Procuring class apps inside This fall 2023, analyzed with In-App Occasions by MobileAction.
Retail apps extensively utilized in-app occasions for Christmas, aiming to draw and re-engage customers with unique vacation affords. From established manufacturers like Ralph Lauren: Luxurious Procuring and PrettyLittleThing to newer additions like Canadian Tire: Store Smarter and Palmstreet – Dwell Procuring, numerous apps launched occasions to reinforce consumer engagement throughout the festive season.
Search outcomes advertisements
Search outcomes advertisements key phrase evaluation of “christmas” analyzed with Search by Key phrase by MobileAction
Regardless of the excessive quantity of the “Christmas” key phrase, comparatively few apps invested in search outcomes advertisements focusing on it. Hallow: Prayer & Meditation, together with apps from Video games and Picture & Video classes resembling Bingo Amaze – 2023 Bingo Video games and SantaPhoto: Xmas Mini Session, led the cost, utilizing the key phrase to spice up their natural efficiency. Procuring apps, nevertheless, have ample alternative to extend participation on this key phrase house.
Customized product pages
Customized product pages created with “christmas” key phrase in This fall 2023 analyzed with CPP Intelligence by MobileAction
Customized product pages for Christmas have been equally restricted, with just one app, Invitation Maker from the Graphics & Design class, making a devoted web page.
This practice web page, nevertheless, didn’t characteristic any specialised Christmas visuals, highlighting a missed alternative for extra sturdy seasonal engagement.
Given the recognition of the key phrase, we anticipate extra personalized product pages in future years.
Advert creation
A portion of advert creatives that have been dwell throughout the Christmas in 2023 analyzed with High Creatives by MobileAction
Christmas-themed advert creatives are extremely efficient, capitalizing on the vacation’s established visible components. Retail apps have lengthy embraced Christmas visuals to drive consumer engagement, establishing a well-known and festive connection.
Many apps ran advertisements particularly designed for Christmas, selling vacation offers, reaching new audiences, and making a seasonal bond with customers to drive constructive engagement.
New 12 months’s
New 12 months’s represents the ultimate seasonal procuring occasion of This fall and affords retail apps an opportunity to draw customers fascinated with contemporary begins and goal-oriented resolutions.
Regardless of its proximity to Christmas, New 12 months’s stays distinct, permitting apps to capitalize on new year-centric campaigns.
Key phrase Share of Voice
Share of Voice of “New Years” analyzed with Key phrase Developments by MobileAction.
The “New 12 months’s” key phrase quantity, whereas reasonable at 5, nonetheless attracted vital curiosity from retail apps in each natural and paid searches.
Natural high spots went to New 12 months’s-specific apps, whereas Well being & Health apps like Me+ Every day Routine Planner and Shmoody: Temper & Behavior Tracker, in addition to Video games like Tile Household®: Match Puzzle Sport, took the lead in paid placements, capitalizing on customers’ intentions to kickstart new habits.
In-app occasions
In-app occasions created by Procuring class apps inside This fall 2023, analyzed with In-App Occasions by MobileAction.
In-app occasions performed an important position for New 12 months’s, permitting Procuring class apps to re-engage customers searching for new yr offers and objectives. PrettyLittleThing made an impression by launching a New 12 months’s occasion simply after a Christmas marketing campaign, demonstrating a robust seasonal continuity in its consumer acquisition technique.
This method allowed the model to take care of seasonal relevance and capitalize on excessive consumer engagement all through the vacation interval, particularly amongst customers with new yr’s resolutions or procuring pursuits tied to the season.
Search outcomes advertisements
Search outcomes advertisements key phrase evaluation of “new years” analyzed with Search by Key phrase by MobileAction
Regardless of the decrease key phrase quantity, the “New 12 months’s” time period noticed vital competitors amongst search outcomes advertisements, primarily outdoors the Procuring class.
Well being & Health and Way of life apps like Fabulous: Every day Behavior Tracker, Brainplan: Enhance Your Temper, Imaginative and prescient Board Wizard, and Poply: Get together Invitation Maker have been lively on this house, as have been Leisure, Video games, and Productiveness apps, together with Appyshot – Get together Sport, Trivia Crack, and Birthday Calendar by GiftFlip.
Customized Product Pages
Customized product pages created with “new years” key phrase in This fall 2023 analyzed with CPP Intelligence by MobileAction
Customized product pages for New 12 months’s have been underutilized, with solely Me+ Every day Routine Planner making a tailor-made web page.
Nonetheless, this practice web page efficiently featured New 12 months’s-themed artistic belongings and captions, demonstrating how seasonal customization can improve relevance and attraction to high-intent searchers.
Conclusion
In This fall 2023, high retail apps like Amazon, Walmart, SHEIN, and others demonstrated how leveraging seasonally related ASO methods, focused Apple Search Advertisements, and visually participating advert creatives can rework a aggressive interval right into a development alternative.
From Black Friday’s high-traffic key phrases and {custom} product pages to Christmas’s emotive visuals and New 12 months’s goal-focused in-app occasions, these apps maximized seasonal engagement with customers searching for offers, items, and contemporary begins.
To see how your app can capitalize on upcoming vacation seasons, schedule a demo right now and unlock instruments that empower you to optimize for visibility, seasonal tendencies, and consumer engagement throughout high-impact durations.
