Ladies’s Historical past Month is a time to acknowledge the trailblazers who form industries, problem norms, and create lasting impression all world wide. On the earth of promoting, ladies have lengthy been on the forefront of storytelling, empathy, and innovation for 1000’s of manufacturers.
To have fun this month, we have now compiled a listing beneath of the highest 10 ladies in advertising whose management, creativity, and affect have formed the trade as we all know it right this moment. Ladies whose contributions are nonetheless utilized right this moment. From international CMOs to fearless entrepreneurs, these ladies are essentially the most influential leaders in advertising.
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1. Bozoma Saint John
Former CMO, Netflix | Creator | Cultural Icon
Few entrepreneurs command consideration and management like Bozoma Saint John. Often called a advertising powerhouse, creator, and entrepreneur, she brings daring authenticity to every little thing she does. She has led advertising efforts at Netflix, Uber, Apple Music, and Pepsi. Enormous firms which have relied on her creativity and innovation. She can be an advocate for illustration inside advertising and brings tradition to the middle of each model she collaborates with.
2. Ann Lewnes
EVP & CMO, Adobe
The next entry on this listing celebrating Ladies’s Historical past Month is Adobe’s longtime CMO, Ann Lewnes. Underneath her management, Adobe has turn out to be one of many world’s most beloved manufacturers. Inside her work, she has targeted on inventive storytelling, customer-centric advertising, and data-driven innovation. Lewnes is a significant pioneer in growing digital advertising to the place it’s right this moment. Whereas constructing some of the revered advertising groups in tech, she additionally persistently advocates for underrepresented creators to have a voice within the trade.
3. Lorraine Twohill
Chief Advertising Officer, Google
Lorraine Twohill leads the advertising crew for some of the influential firms on this planet. From product launches to model storytelling, she has helped humanize know-how whereas not shedding the creativity the corporate stands for. Along with her work at Google, she serves on a number of boards, together with the board of administrators at Palo Alto Networks. In her work, she has made international manufacturers really feel private and human to on a regular basis customers.
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4. Kimberly A. Whitler
Advertising Professor, Creator & Former CMO
A former government at Procter & Gamble and David’s Bridal, Kimberly Whitler has turn out to be one of many main voices inside advertising management, particularly on the CMO–CEO relationship. Together with her distinctive tutorial expertise, she has been capable of bridge academia and real-world execution. Her analysis in advertising has developed a myriad of methods to raise advertising’s affect throughout the world of promoting. She stays some of the influential leaders on this listing, and he or she is celebrating Ladies’s Historical past Month.
5. Minda Harts
Founder & CEO, The Memo | Creator
The subsequent powerhouse on this listing, celebrating Ladies’s Historical past Month, is a pacesetter targeted on private and community-driven storytelling. Whereas not a standard model marketer, Minda Harts has constructed a robust model targeted on supporting ladies of shade within the office and crew group. Via her work in creating higher office environments, she has modified the way in which so many firms lead and arrange their manufacturers. Her work really demonstrates the facility of purpose-led advertising and genuine viewers constructing.
6. Sarah Hofstetter
President, Profitero | Former President, ComScore
Sarah Hofstetter is acknowledged for mixing information, digital innovation, and human perception. As director of Kenvue and President of Profitero, she collaborates with main advertising innovators who’re altering the sport in information integration. She can be a powerful advocate of inclusive management and has helped modernize how manufacturers measure and join with shoppers, guaranteeing campaigns replicate coronary heart and keenness.
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7. Emily Heyward
Co-Founder & Chief Model Officer, Crimson Antler
The subsequent chief on this listing celebrating Ladies’s Historical past Month is somebody targeted on turning startups into absolutely fledged manufacturers. Emily Heyward has helped launch and develop a number of the most recognizable fashionable manufacturers, together with Allbirds, Casper, and Away. The co-founder of Crimson Antler, she works intently with startups to realize precise development by way of decisive branding methods. Her work proves that sturdy branding is a enterprise benefit, not only a visible one.
8.Jill Soltau
Former CEO, JCPenney | Retail Advertising Chief
Jill Soltau is likely one of the prime actual advertising leaders on this planet. She has led main retail manufacturers by way of durations of intense change in figuring out what to focus on of their campaigns. By bringing buyer perception and model readability to advanced challenges, she has helped create methods that join with audiences and improve development. Her profession highlights the significance of specializing in the viewers first and constructing a plan from there. Her work in government advertising positions has proven how very important it’s for manufacturers to have inventive, progressive management.
9. Aimee Johnson
World Advertising Chief, Zillow
Because the advertising chief at Zillow, Aimee Johnson has performed a key function in shaping the corporate’s consumer-first technique. Via extra empathetic advertising methods, she helped simplify the advanced selections round house shopping for and actual property. In such a high-stakes trade, this was very important for the corporate to determine. Moreover, throughout her time at Zillow, she helped develop the Starbucks Rewards system and launch the Cellular Order service. In working with manufacturers dedicated to serving their clients, her use of coronary heart has remodeled the trade.
10. Shelly Zalis
CEO, The Feminine Quotient
The ultimate chief on this listing celebrating Ladies’s Historical past Month is somebody redefining how manufacturers take into consideration gender equality, tradition, and advertising. Shelly Zalis is the CEO of The Feminine Quotient. An organization targeted on advocating for a extra equal office setting and on eliminating gender bias inside promoting. Via this model, she has constructed a motion that brings information, group, and objective collectively. Inside her advocacy, she serves on the board of administrators for a number of non-profits, together with the Wharton Way forward for Promoting. She additionally writes about gender points within the media and promoting for Forbes and Time journal.
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Honoring the Previous, Shaping the Future
The ladies on this listing signify only a fraction of the unimaginable leaders shaping the advertising world right this moment. Their impression goes past campaigns and KPIs. They’re persevering with to construct tradition, open doorways, and redefine management for the following era. This Ladies’s Historical past Month, it’s not sufficient to solely have fun their achievements. In advertising, we have to decide to amplifying extra ladies’s voices within the trade. Ensuring each firms and types alike understand the facility of inclusive advertising inside groups and the campaigns themselves.
