For top-tier make-up, magnificence, skincare, and extra look no additional than the Chinese language magnificence business. These Chinese language magnificence YouTubers have your again, from viral merchandise to A+ magnificence routines. Up to now few years, the wonder market in China has develop into the largest market by client inhabitants, valued at $17 billion in 2022, and anticipated to develop to $96 billion by 2027. These most conversant in this rising market are 2025’s prime 10 Chinese language magnificence YouTubers. Whether or not primarily based in China making content material for a Chinese language viewers, or creators of Chinese language ethnicity primarily based in Canada, the U.S., or Europe, these creators are nice on the subject of magnificence, skincare, and way of life.
High 10 Chinese language Magnificence YouTubers
1. MissAnti
94.9k subscribers
MissAnti is a Chinese language magnificence YouTuber recognized for her vogue and way of life movies. Her most up-to-date video reveals her viewers what’s price shopping for from the favored clothes model Uniqlo. As she kinds cute and cozy garments, MissAnti retains her finger on the heartbeat of clothes developments, reviewing manufacturers akin to Miu Miu, Uniqlo, and even Chanel.
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2. Vivekatt
208k subscribers
Initially from Beijing, Vivekatt or Vivii is a make-up artist primarily based in Stockholm, Sweden. She focuses on magnificence tutorials and mind-blowing make-up transformations. Whether or not you need to learn to do your make-up like a KPop star or create heatless curls utilizing leggings, Vivii’s channel is for you. She additionally posts make-up opinions, hauls, and vlogs for her viewers of over 200,000.
3. Savislook
216k subscribers
Savislook, or Savi Sui is a Chinese language luxurious magnificence influencer. She’s labored with luxurious manufacturers akin to Chanel and collaborated with manufacturers such because the Missoma jewellery assortment. Regardless of her stylish, luxurious model, Savi works to make sure that she’s sharing her down-to-earth, genuine, relatable self together with her viewers. Whether or not she’s posing in Beijing’s alleyways, a neighborhood skatepark, or a snowy mountain in Chongli, Savi brings her vogue modeling to locations audiences can relate to.
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4. Dr. Jenny Liu
275k subscribers
Magnificence therapies start with skincare. Dr. Jenny Liu is a Chinese language-American Board-certified dermatologist primarily based in Minneapolis. As a Chinese language magnificence YouTuber and dermatologist, she shares her favourite pores and skin and hair care merchandise, methods, and extra. Whether or not you want an professional opinion on the most recent LED units or a proof of viral TikTok skincare, Dr. Liu has you lined. When visiting household in China, Dr. Liu is bound to select up and evaluate numerous Asian magnificence merchandise, making certain you the very best dermatological suggestions within the enterprise.
5. Vicky Soupsss
347k subscribers
Vicky Soupsss, or Vicky Chen is a magnificence and way of life vlogger. Whether or not providing perception into her skincare preferences for mixed-oily pores and skin, sharing a buying haul or curating a vacation gift-giving information, Vicky covers all of it! She additionally posts month-to-month {couples} and household vlogs, leaning into seasonal aesthetics and giving her viewers a peek into her on a regular basis life.
6. Rainie Tian
365k subscribers
Rainie Tian is a Chinese language magnificence YouTuber primarily based in Toronto, Canada. A vlogger, product reviewer, and general magnificence queen, Rainie is right here for something from drugstore must-haves to reasonably priced outfit inspiration. You’ll want to try Rainie’s channel for hauls, giveaways, opinions, and extra!
7. Oh Emma
403k subscribers
In case you’re in search of curated make-up suggestions then Oh Emma is for you! Emma is a Chinese language-Canadian YouTuber who focuses on magnificence vlogs, opinions, and get-ready-with-mes. On Instagram, she has collaborated with magnificence manufacturers akin to Chanel and Mac. A multitalented creator, Emma can also be the founding father of OHKAYE, a self-care model at present promoting luxurious candles. Sustain with Emma’s magnificence and enterprise endeavors on her YouTube and Instagram!
You’ll want to learn up on 10 Comfortable Abilities that Make a Nice Influencer right here.
8. It’s Jcnana
407k subscribers
Jcnana is a vlogger and way of life creator. She’s recognized for vlogging her travels all over the world, together with her adventures taking her all over the place from Italy to Japan. After all, she’s additionally a vogue icon, curating outfits for each event and season in her aesthetically pleasing movies. She can also be the founding father of the athleisure model Jacnana, promoting hats, luggage, clothes gadgets, and extra!
9. Sarah Cheug
858k subscribers
Born in Hong Kong and raised in Canada, magnificence YouTuber Sarah Cheug is a magician with make-up. In her most up-to-date video, she transforms herself into Sabrina Carpenter, leaning into the “American Bombshell” look. In one other video, she leans into the “workplace siren” aesthetic, displaying off a smooth eyeliner look paired with darkish, sultry lips. Moreover, Sarah has been placing her make-up experience to the check because the founding father of Sacheu Magnificence. The corporate has lately made waves within the magnificence world with its viral liquid lip liner. The marketing campaign has been a major instance of profitable influencer advertising.
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10. Liziqi
24.4 million subscribers
Liziqi reminds us that magnificence goes past our hair and make-up. Magnificence is in nature; Liziqi teaches us the best way to beautify our world by making a blossom crown or remodeling a easy shed into an exquisite wardrobe. Her calm, meditative movies permit her viewers a reprieve from the surface world, specializing in the easy beauties of life.
This text was written by Ava Fischer
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