Our 2025 US Businesses Benchmarking Report was jam-packed with insights. To conclude our weblog collection, we’re breaking down the highest specialism featured within the report: model. Discover out the highest B2B model advertising companies within the USA, alongside some commentary across the information and rather more.
Earlier than we dive into the information, it’s value noting how we gather information for our specialisms. In our survey of 29 companies, we requested companies to test off what companies and capabilities they supplied. This included all the pieces from PR and demand era to gross sales enablement and rather more. After checking these off, companies have been then requested to make use of the identical checklist to establish the highest three specialism companies they provide. Utilizing the information from that particular query, we created specialist league tables. To make it clear what we outline as a model, we acknowledged it as ‘Model companies (contains model growth and communication, plus purpose-led initiatives)’.
Out of the 29 companies, 19 (65.5%) acknowledged that model was one in every of their high three specialisms which was far and away the highest specialism amongst companies. As well as, 93.1% of companies acknowledged that they provide branding companies to some capability. The opposite high specialisms included content material advertising and demand era, however we have been curious why companies are making branding companies a high precedence this yr?
We spoke to Darren Coleman, Model Knowledgeable, Propolis and he commented: “It’s encouraging to see model play such a outstanding function on this report. It clearly signifies there’s a robust demand for brand-related companies within the US and so a transparent understanding of the worth intangible belongings, such a model play, in developed markets such because the US.”
He added: “Model constructing is coming into one thing of a golden period in advertising. We’ve got by no means had some a lot proof to point out the industrial worth manufacturers add to firm worth, revenues and margins to call a number of. That is significantly necessary – and inspiring – as traditionally model entrepreneurs have had a really tough time convincing the C-suite to put money into model. That’s to not say the job is straightforward. Removed from it however, good model entrepreneurs are properly knowledgeable and know learn how to use broadly obtainable proof to make a powerful enterprise case for model.”
And so who was the perfect in model? Take a look at the highest 5 B2B model companies in addition to a hyperlink to a few of their companies. Identical to our different league tables, companies have been ranked based mostly on the best gross revenue to the bottom.
- Marketbridge
- Gravity World
- Hotwire World
- The MX Group
- Mower
Coming in on the high spot is Marketbridge with a gross revenue of $56.3 million, which was additionally listed because the #1 specialist in demand era, in addition to #2 total in our essential league desk. In second place is Gravity World, an company that has skilled a variety of milestones in 2024 and 2025, together with key appointments, award wins and progress drivers.
Feeling impressed? Take a look at our newest podcast episode on rebranding or our Propolis Model Technique Pack.
And if that’s not sufficient, we extremely advocate downloading our US report for an inside look into the US trade and market. Obtain right here.
