Studying Time: 7 minutes
The air in India is buzzing. The shimmer of silk, the joyous sounds of merriment, and the scent of festive feasts fill the air, signaling the beginning of India’s grandest season.
For entrepreneurs, this isn’t only a time of celebration; it’s the Nice Indian Engagement Pageant.
From October to December (OND), your campaigns must shine brighter than a Diwali diya, resonate louder than marriage ceremony shehnais, and ship conversions sooner than Black Friday doorbusters.
All through this planner, you’ll discover precious insights from business leaders Jaideep Singh Bedi (Xiaomi India) and Aditya Arunn Sakhuja (The Physique Store), to assist elevate your festive technique.
Why this era issues — Maximizing OND for good points
OND isn’t only a interval; it’s a goldmine.
Indian shoppers are projected to spend billions throughout this time, with e-commerce gross sales alone seeing vital year-on-year progress. For entrepreneurs, it’s an unparalleled alternative to skyrocket gross sales, purchase new prospects, and construct lasting loyalty. However with intense competitors, tight budgets, and simply distracted prospects, how do you stand out?
The key sauce lies in three highly effective elements: historic information, deep personalization, and good automation
Overlook generic blasts and one-size-fits-all approaches. The manufacturers that win OND are those that perceive prospects inside out, predict their wants, and ship tailor-made experiences at scale. This planner will information you thru mastering every crucial month of the Nice Indian Engagement Pageant, empowering you to show festive FOMO into festive wins.
October — Diwali’s Massive Kickoff: Ignite Engagement
October marks the start of the festive frenzy, culminating in Diwali, the pageant of lights. For entrepreneurs, this implies immense potential but in addition vital challenges:
- Data Overload: Clients are bombarded with gives from each route. Your message wants to chop by the noise.
- Early Planning, Excessive Stakes: Many shoppers begin their festive procuring effectively upfront, and in case you’re not top-of-mind, you lose out.
- Cart Abandonment Blues: Pleasure typically turns into indecision, resulting in excessive cart abandonment charges.
Marketing campaign Techniques for a Glowing October 👇
🎇 Pre-Diwali Heat-Up Campaigns
Construct anticipation with “Early Chook” gives, sneak peeks, and reward guides. Use MoEngage Analytics to grasp phase conduct in your 2025 festive advertising technique.
🎇 Wishlist & Cart Restoration Automation
Automated reminders are key. Ship notifications like “Your Diwali Sparkle Awaits! ✨ Full Your Buy” for deserted carts, probably with a reduction. Automate utilizing Multi-channel Flows inside MoEngage.
🎇 Muhurat-Primarily based Notifications
Leverage cultural insights. A gold retailer may ship well timed notifications for auspicious shopping for occasions, providing incentives.
🎇 Repeat Purchaser Nurturing
Reward loyal prospects with unique early entry or reductions. Provide prime prospects a “VIP Diwali Preview.” Simply phase precious prospects primarily based on previous purchases for focused gives.
November — Shaadi Season x Black Friday: The Twin Engagement Problem
November presents a singular problem for Indian retail entrepreneurs: the height of Shaadi Season (marriage ceremony season) and the worldwide retail phenomenon of Black Friday:
- Twin Focus: Juggling the Wedding ceremony Season and Black Friday will be overwhelming. Your technique must be agile and focused.
- Gifting Stress: Clients are searching for excellent presents for weddings, typically at discounted costs, resulting in excessive expectations.
- Black Friday Noise: The sheer quantity of Black Friday promotions means your offers want to face out.
Marketing campaign Techniques for an Opulent November
💍 Shaadi Season Personalization
Give attention to personalised gifting and trousseau. A vogue model may provide a “Wedding ceremony Visitor Edit” or “Bridal Trousseau Information” through e mail/in-app messages. Use MoEngage’s RFM Evaluation to tailor gives for precious prospects.
💍 RFM-Pushed Wedding ceremony Nudges
Goal high-value prospects (e.g., dad and mom of marrying youngsters) with reminders for wedding-related gadgets like jewellery. MoEngage’s Sherpa AI predicts conversion chance to optimize advertising spend.
💍 Black Friday Flash Gross sales & Shortage
Create pressing, time-sensitive campaigns. Ship push notifications (“Flash Sale Ends in 2 Hours!”) and spotlight restricted inventory. Use Multi-channel Flash Sale Workflows in MoEngage throughout Push, E mail, SMS, and WhatsApp.
💍 Multi-Channel Blitz for Gross sales
Coordinate gives throughout all touchpoints (app, net, social, SMS/WhatsApp) for optimum visibility. Promote a “Wedding ceremony Gifting Gala” in your app and “Black Friday Steals” in your web site. MoEngage’s Sherpa AI identifies segments prone to convert, optimizing multi-channel efforts.
December — Gifting & 12 months-Finish Shut: Maintain the Momentum
December brings the festive spirit of Christmas and New 12 months’s Eve, together with the problem of provide fatigue and the necessity for sturdy buyer retention:
- Provide Fatigue: Clients are saturated with offers after months of promotions, making it tougher to face out.
- Submit-Vacation Hunch: The push subsides, resulting in a possible drop in engagement and gross sales if not managed proactively.
- Retention Crucial: Whereas acquisition peaks earlier, December is essential for cementing loyalty and inspiring repeat purchases into the brand new yr.
Marketing campaign Techniques for a Merry December
🎄 Customized Gifting Guides
Assist consumers discover presents with segmented, curated suggestions. An electronics retailer may ship a “High 5 Presents for Gadget Lovers” e mail. Use Generative AI in MoEngage for hyper-personalized reward information content material.
🎄 Submit-Buy Nurturing for Gifting
Have interaction reward patrons to turn into repeat prospects. Ship a “Deal with Your self” provide after a present buy.
🎄 12 months-Finish Clearance & New 12 months Hooks
Capitalize on recent begins and offers. Promote “New 12 months, New You” or “Final Likelihood Offers.” Use MoEngage’s Greatest Time to Ship for optimum provide supply.
🎄 Loyalty & Retention Loops
Cement loyalty in December. Provide loyalty factors, bonuses, or 2026 assortment previews. Implement Automated Loyalty Flows for personalised rewards and retention.
Your MoEngage-Led Method
Mastering the Nice Indian Engagement Pageant isn’t about guesswork; it’s a couple of strategic, data-driven strategy. MoEngage gives a complete platform to execute this seamlessly.
Take a MoEngage Platform Tour to study extra →
Carrying GIEF into 2026 – Maximize Festive CLTV
The insights gained throughout OND aren’t only for a single season; they’re a goldmine in your long-term engagement technique. MoEngage helps you seize, analyze, and act on this information to construct a stronger, extra resilient buyer engagement technique for 2026 and past.
✅ Buyer Lifetime Worth (CLTV) Monitoring:
Use MoEngage Analytics Dashboards to repeatedly monitor and enhance your CLTV. How did prospects acquired throughout Diwali carry out within the subsequent months? What was the CLTV of your marriage ceremony season patrons in comparison with Black Friday consumers? These insights inform your acquisition and retention budgets for the subsequent yr.
✅ Predictive Journey Mapping:
Leverage Sherpa AI to anticipate future buyer wants and behaviors. Determine prospects liable to churn post-festive season and proactively have interaction them with re-engagement campaigns. Predict which product classes will development in early 2026 primarily based on festive shopping patterns.
✅ Submit-Festive Reactivation:
The festive season leaves a path of one-time patrons. Design particular reactivation campaigns utilizing Flows and Segmentation to transform these into loyal prospects. A retail model may goal prospects who solely bought throughout Diwali with a “We Miss You” marketing campaign in January, providing a particular low cost on non-festive gadgets or highlighting their new yr assortment.
✅ Studying & Iteration:
Repeatedly evaluation your OND 2025 marketing campaign efficiency utilizing MoEngage Analytics Dashboards. A/B Take a look at completely different methods, messaging, and channels. Doc what labored, what didn’t, and why, to refine your strategy for future festive seasons. This steady studying loop is essential for sustained progress.
Conclusion: Win the Nice Indian Engagement Pageant with MoEngage
The Nice Indian Engagement Pageant is greater than only a gross sales interval; it’s a testomony to the facility of connection and personalization. By embracing the methods outlined on this planner and leveraging the strong capabilities of MoEngage, Indian retail entrepreneurs can transfer past generic blasts and really have interaction prospects on a deeper degree.
Prepared to remodel your OND 2025 technique?
Ebook a personalised demo with MoEngage and uncover how India’s #1 Buyer Knowledge & Engagement Platform might help you win the Nice Indian Engagement Pageant.
