I’m seeing some early indicators of yet one more unconfirmed Google Search rating replace with extra volatility touching down at this time, February tenth. The chatter throughout the web optimization neighborhood is beginning to spike, and among the third-party monitoring instruments are exhibiting volatility.
This appears unrelated to the February 2026 Google Uncover core replace, which began on February fifth.
Beforehand we had volatilioty throughout February 2nd, January twenty ninth onwayrds after which round January twenty sixth/twenty seventh, then January twenty first, January fifteenth, January twelfth and January sixth. Previous to that, we had the Google December 2025 core replace kick off on December 11, 2025 at round 12:25 pm ET and ended on December 29, 2025 at round 2:05 pm ET. It had two spikes, one on December thirteenth and the opposite on December twentieth.
Sadly, Google isn’t commenting on these unconfirmed updates, however we did see some proof of Google going after self-serving listicles with these beforehand unconfirmed updates. And Glenn Gabe believes it was past listicles and was a Google evaluations system, previously product evaluations system, of kinds.
web optimization Chatter
Let’s begin with among the chatter throughout the web optimization business from WebmasterWorld and right here:
Whiplash from all of the head-shaking over the nonsense this Google replace is inflicting proper now
I had correct Uncover site visitors once more, however basic rankings are going up and down. If I didn’t know higher, I’d say Google’s programs are operating amok.
Since yesterday site visitors is in free fall.
Consumer engagement: 0
Zombies: 100%
Bots: up once more
We’re so depressed of the dangerous site visitors (in additional methods than one), that we’re nonetheless within the Jan 2026 as an alternative of a brand new Feb 26 put up.
The downward swings are simply so wild that you just simply free full hope in what you might be doing. The recalibration or as we used to say within the earlier days Google Dance has began as soon as once more.
Google Monitoring Instruments
Simply take a look at how heated most of those monitoring instruments are.
Semrush:
Sistrix:
Accuranker:
Wincher:
Mangools:
Superior Net Rankings:
SimilarWeb:
Wiredboard’s Aggregator of Instruments – this report exhibits the combination of the instruments above and plots them on one chart:
Mozcast:
SERPstat:
Information For web optimization:
Algoroo:
Zutrix:
CognitiveSEO:
Discussion board dialogue at WebmasterWorld.
