Google Search lastly helps the AVIF file format in Google Search, Google Photographs and all areas Google Search reveals photographs comparable to Google Uncover, Google Information and so forth. “We’re blissful to announce that AVIF is now a supported file sort in Google Search, for Google Photographs in addition to anywhere that makes use of photographs in Google Search,” John Mueller, Google Search Advocate, wrote.
What’s AVIF. AV1 Picture File Format is an open, royalty-free picture file format specification for storing photographs or picture sequences compressed with AV1 within the HEIF container format. It competes with HEIC, which makes use of the identical container format constructed upon ISOBMFF, however HEVC for compression.
Google mentioned it is among the principally extensively used picture codecs right this moment. “AVIF is an open picture file format based mostly on the AV1 video compression customary,” Google added.
What this implies for search engine marketing. Technically nothing. Google mentioned, if you’re utilizing AVIF codecs, you don’t must do something, Google will now course of them and use them like they might different picture codecs. “You don’t must do something particular to have your AVIF recordsdata listed by Google,” John Mueller wrote.
In March 2024, Google hinted this help was coming quickly and now it’s right here.
You possibly can see the complete listing of supported picture file sorts over right here.
Extra particulars. Mueller wrote:
“AVIF is an open picture file format based mostly on the AV1 video compression customary. It’s supported by all main net browsers, and pictures in AVIF picture file format are supported by a wide range of companies and platforms on the internet, together with WordPress, Joomla, and CloudFlare. It’s not really useful to blindly make sweeping modifications to photographs throughout a web site: take the time you could consider which format works greatest in your particular wants. In case you do select to vary picture file codecs for a few of your photographs, and if this ends in modifications to filenames or extensions, ensure to arrange server-side redirects.”
Why we care. If you’re utilizing workarounds for AVIF recordsdata in your websites, you not must. Google now natively helps AVIF file sorts in Google Search.
Additionally, any workarounds you might have, now you can take away.
Be certain that to look at your Search Efficiency stories for any modifications you make round AVIF recordsdata, to make sure Google is processing these photographs correctly going ahead.
