Google Adverts formally accomplished the rollout of brand name tips for all Efficiency Max (PMax) campaigns created by way of the UI, with API assist coming quickly.
The massive change. Till now, model property like logos and enterprise names have been saved in Asset Teams. Now, for campaigns with model tips enabled, these property are saved on the marketing campaign stage, particularly beneath CampaignAsset.
API customers should cease counting on AssetGroupAsset for these property. Use the Marketing campaign.brand_guidelines_enabled subject to find out if this variation applies to a given marketing campaign.
Why we care. Model tips supply advertisers higher management over how their emblem and enterprise identify seem, however in addition they require updates to API implementations. With model tips now enabled by default, advertisers acquire extra constant and managed model illustration throughout adverts.
Nevertheless, failing to adapt API integrations to this new construction may end in damaged workflows, lacking model property, or inconsistent marketing campaign efficiency. Updating now ensures each model integrity and technical continuity.
What API customers have to do.
Quick motion:
Replace your functions to:
- Verify whether or not
brand_guidelines_enabledistrue - Search for model property in
CampaignAssetif that’s the case - Proceed supporting
AssetGroupAssetfor legacy campaigns
Coming quickly:
In API v21, model tips can be enabled by default. Till then:
- Default is disabled in v20 and earlier
- You can allow tips manually from v19+ by setting
Marketing campaign.brand_guidelines_enabled = true
Migration choices and timeline. Use CampaignService.EnablePMaxBrandGuidelines to manually allow model tips on current campaigns. Setting auto_populate_brand_assets = true will robotically apply your top-performing model property.
Word: as soon as enabled, model tips can’t be disabled. Automated migration is underway for campaigns utilizing the identical enterprise identify and logos throughout all asset teams and can end by Oct. 30. Handbook updates are inspired for extra personalized migrations.
Backside line. If you happen to’re managing PMax campaigns by way of the API, your programs should now assist model asset storage on the marketing campaign stage. Put together for the upcoming API default shift in v21, and replace your integration earlier than the total migration completes this fall.
