There’s some new knowledge out that reveals that sure, Google’s AI Overviews are inflicting an enormous decline in clicks to web sites organically however additionally it is exhibiting that for e-commerce queries, there’s a huge improve in clicks on search advertisements and product/buying advertisements.
Aleyda Solis posted on her weblog Search Isn’t Simply Turning to AI, it’s being Re-Monetized: Textual content Advertisements Are Taking a Greater Share of Google SERP Clicks (Information) – the info she confirmed that for some e-commerce associated queries that the clicks are going away from natural/free listings and to paid/product search advert listings. “Traditional natural click on share dropped in each single vertical… however essentially the most constant “winner” wasn’t AI. It was Textual content Advertisements (and PLAs in product classes),” she wrote on X.
Right here is a part of her knowledge:
The info got here from Similarweb’s SERP composition + click on share knowledge throughout a couple of verticals exhibiting an analogous sample, and this is the result of 4 of them in The US, evaluating Jan 2025 vs Jan 2026.
Right here is her abstract:
1) Traditional natural misplaced massive throughout the board
- Headphones: 73% to 50% (-23pp)
- Denims: 73% to 56% (-17pp)
- Greeting playing cards: 88% to 75% (-13pp)
- On-line video games: 95% to 84% (-11pp)
2) Textual content Advertisements surged in each vertical (greatest constant shift)
- Headphones: 3% to 16% (+13pp)
- Denims: 7% to 16% (+9pp)
- Greeting playing cards: 9percentto to 16% (+7pp)
- On-line video games: 3% to 13% (+10pp)
3) Product verticals bought the double hit: Textual content Advertisements + PLAs:
- Headphones paid share (Textual content Advertisements + PLAs): 16% to 36%
- Denims paid share: 18% to 34%
- Greeting playing cards paid share: 10% to 19%
There’s much more to this knowledge, so take a look at her full write up over right here.
In brief, Google needs you to shift your spend to paid advertisements, Google Advertisements, to be able to get clicks from this new search expertise. No less than, that’s what the info appears to suggest.
Discussion board dialogue at X.
