Google is notifying some advertisers that their advertisements with message property will cease serving on September 1st, and will not have the ability to create new ones on August 1st, if the telephone numbers stay unverified.
You will have to confirm the telephone numbers related to these message property in Google Adverts. If you don’t try this, Google will not allow you to create new message property beginning on August 1st after which the advertisements will cease serving utterly on September 1.
Arpan Banerjee obtained this e mail and posted a screenshot of it on X – it reads:
On August 1st, we’ll replace the Unverified telephone quantity part of the Vacation spot necessities coverage to make this requirement relevant to message property, along with call-only advertisements, name property, and site property. We are going to start implementing the coverage replace for newly created message property on August 1st. For present message property, we’ll start implementing the up to date coverage on September 1st.
Message property is not going to serve if the related telephone quantity doesn’t adjust to this coverage and can’t be correctly verified. In case of disapprovals, you possibly can be taught extra about learn how to repair a disapproved advert or asset.
Right here is his screenshot:
Additionally through:
🚨 Google Adverts Coverage Replace 🚨
Beginning Aug 1, unverified telephone numbers received’t be allowed in message property.📅 Enforcement for present property begins Sept 1.
Ensure that your telephone numbers are verified to keep away from disapprovals!#GoogleAds #PPCchat pic.twitter.com/54k2w5j0ZA
— Govind Singh Panwar 🚀 (@mr_govindsingh) July 1, 2025
Discussion board dialogue at X.
