Google Adverts is rolling out textual content tips for all advertisers globally in AI Max. We thought the rollout began extra broadly final October, after it was introduced final September, however now it’s actually totally rolling out.
As a reminder, textual content tips is a brand new characteristic “that will help you create even extra brand-safe artistic, steering Google AI to create high-performing textual content property,” Google wrote. Textual content tips is a campaign-level characteristic that means that you can refine your model’s message for property made completely with textual content customization. These tips provide help to not solely to satisfy enterprise and model necessities, but additionally to regulate the output of property created with Google AI mechanically when textual content customization is “ON”.
Google wrote, “We’re increasing beta entry for textual content tips to all advertisers globally throughout AI Max for Search and Efficiency Max campaigns beginning at this time, now with full language and vertical assist.”
Advertisers can now set much more guardrails by excluding particular phrases (e.g., avoiding “low-cost” for luxurious items) or defining messaging restrictions to take care of a constant voice.
Plus, early companions have already seen vital efficiency enhancements. World manufacturers like BYD are already utilizing these controls inside AI Max to scale artistic with out sacrificing their model requirements.
LinkedIn:
Extra messaging management & consistency: Textual content tips at the moment are international!
We all know that sustaining model requirements whereas scaling advert creatives is a prime precedence and we’re now increasing the textual content tips beta to all advertisers globally that will help you do exactly that.
Textual content tips…
— AdsLiaison (@adsliaison) February 26, 2026
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