Luxurious Danish audio model Bang & Olufsen appointed Mom’s The Or to assist have fun its centenary, and the result’s a high-end world marketing campaign that nods to the model’s historical past with out getting mired previously.
Taking the type of a wild elevator trip, the movie journeys by the a long time to point out how sound and music could make connections and form reminiscences.
Matthew Bostock, inventive director at Bang & Olufsen, stated: “100 years is a exceptional milestone for our model. With this marketing campaign, we wished to honour not solely our iconic merchandise, however what they stand for: the assumption that stunning sound can transcend genres and generations. It’s a celebration of inventive considering, and the way it has enabled Bang & Olufsen to bridge previous, current and future.”
Paulo Salomao, managing director at The Or, stated: “Bang & Olufsen’s story is one among inventive braveness and uncompromising craft. For this marketing campaign we went past storytelling – creating an immersive expertise by elevated set design, cinematic soundscapes and hanging visuals that specific what a century of innovation sounds and looks like.”
MAA inventive scale: 7
