App development doesn’t come from a single supply, it’s the results of many transferring elements.
You observe key phrases, you monitor creatives, you monitor in-app actions and every little thing else occurring round your app, throughout channels. However most of that information lives in numerous dashboards and making sense of it’s so onerous. With Retailer Analytics, now you can observe how each marketing campaign, key phrase, and artistic contributes to total efficiency. All of your information, lastly talking the identical language.
The Retailer Analytics module combines information from Apple Advertisements, App Retailer Join and Google Play Console, serving to ASO and consumer acquisition groups perceive not simply what’s taking place, however why it’s taking place.
With the discharge of Analytics Overview, the ultimate software within the Retailer Analytics module, the total suite is now full. This final piece ties every little thing collectively, supplying you with a unified view of how your visibility, conversion, and income metrics join.
Why we constructed it
TL;DR: As a result of cleaner information results in higher selections.
Longer model: Your downloads, rankings, and proceeds have at all times been linked however seeing these relationships clearly hasn’t been simple.
With Retailer Analytics, we got down to change that. By combining information from Apple Advertisements, App Retailer Join, and Google Play Console, we created a single atmosphere for analyzing how each a part of your app’s development connects.
It’s constructed for anybody who’s ever requested: How is my app performing, actually?
Whether or not you’re evaluating marketing campaign outcomes, reviewing natural traction, or getting ready experiences, Retailer Analytics provides you one clear view of what’s driving your outcomes and the place you may take motion subsequent.
See how each metric suits collectively
The Retailer Analytics module at the moment consists of 5 primary instruments, every designed to cowl a special layer of your app’s efficiency. Collectively, they kind a whole loop, from visibility to conversion to monetization.
Let’s check out how these instruments work hand in hand.
1. Analytics Overview
We begin with the large image.
Analytics Overview provides a unified dashboard to see your app’s key efficiency metrics. It combines information from App Retailer Join, Google Play Console, and Apple Advertisements, so you may see how natural and paid efforts work collectively.
You’ll be able to monitor:
- App Retailer Whole Downloads and Google Play Retailer Whole Downloads
- Apple Advertisements Downloads (for paid installs)
- Gross sales (Income) and Proceeds information
- Common App Rating, Common Ranking, and Whole Ranked Key phrases
It’s the quickest option to perceive how your app is performing throughout shops, and the way visibility turns into outcomes. It’s additionally the primary web page that redirects you to the remainder of the instruments, the place you may take a more in-depth look and deep dive into each layer of your app’s efficiency.
2. Obtain Report
Because the identify suggests, it provides you every little thing you should learn about your downloads.
Obtain Report provides insights into your obtain sources and developments, breaking down the place your installs come from and the way they alter over time.
You’ll be able to filter by nation, app and time to see which markets and channels drive the strongest outcomes. It’s vital software for groups who wish to measure paid and natural app efficiency at a granular stage.
3. Income Snapshot
When you’ve seen the total image, it’s time to zoom in on earnings.
Income Snapshot helps you to monitor proceeds, refunds, and gross sales developments throughout your related shops. It’s constructed for groups that have to again selections with actual income information, whether or not it’s for efficiency reporting, forecasting, or finances planning.
You’ll be able to view developments by nation and date and export clear, ready-to-share desk and charts in your inside reporting.
4. Natural Acquisition Dashboard
Right here you will discover every little thing about your app’s natural visibility.
The Natural Acquisition Dashboard helps you observe natural downloads, keyword-level visibility, and efficiency by nation. It’s the place ASO meets efficiency evaluation, exhibiting you ways your retailer presence contributes to installs and rankings over time.
Mix this software together with your information from Obtain Report, and also you’ll see how natural power enhances your paid campaigns.
5. Conversion Funnel View
Each obtain begins with visibility, however understanding how customers convert is what turns insights into technique.
Conversion Funnel View tracks how individuals transfer by way of your retailer presence, from impressions to installs.
It helps you discover how a lot of your impressions flip into first-time downloads. With each App Retailer and Google Play Retailer information, you may examine how efficiently every retailer drives conversions.
Able to make sense of all of it?
With the discharge of Analytics Overview, the Retailer Analytics module is now full, connecting visibility, conversion, and income. It’s constructed to assist app entrepreneurs and development groups make assured, data-backed selections with out the guesswork.
Should you’re prepared to know what drives your downloads, how your rankings evolve, and the place your development alternatives lie, it’s time to discover the total ASO Intelligence suite.
Begin your 7-day free trial of ASO Intelligence and see how each metric connects from key phrase visibility to actual income efficiency.
