The Kansas Metropolis Chiefs aren’t the one franchise going for a three-peat on Sunday. Fox has revealed to ADWEEK that it’ll air three totally different IndyCar promos earlier than and through Tremendous Bowl 59.
The spots will showcase the property on the world’s largest stage earlier than Fox’s inaugural IndyCar season, which airs on the community on March 2.
Among the many entries, Fox will debut a brand new spot that includes Pato O’Ward in the course of the sport, introducing the IndyCar star as “the quickest 25-year-old on 4 wheels” and saying that he doesn’t have followers; “he’s bought groupies.”
See it right here:
IndyCar moved on from NBC final 12 months to signal a multiyear take care of Fox, and Robert Gottlieb, president of promoting at Fox Sports activities, mentioned it was a fast turnaround to construct the technique and focusing on for the property.
“No pun meant, we have been racing from the start,” Gottlieb mentioned. “However generally, being fast, you don’t overthink issues.”
In constructing the id across the property, Fox centered on how IndyCar could be sooner than NASCAR and F1, giving the marketing campaign the theme of “The Quickest Racing on Earth.” The broadcaster additionally teamed with artistic company Particular US to create a number of featurette promos showcasing its high drivers.
Along with O’Ward’s installment, the marketing campaign started on Jan.12 in the course of the Eagles vs. Packers NFL playoff sport with a chunk on Josef Newgarden, a two-time defending Indy 500 champion, a two-time collection champion, and the winningest American driver within the collection.
In addition to showcasing Newgarden, the promo included a cameo from Fox’s new broadcaster (and seven-time Tremendous Bowl champion) Tom Brady, exhibiting the total pressure of Fox Sports activities was behind the IndyCar push.
Welcome to the quickest racing on earth. March 2 on @FOXTV.@IndyCar | @josefnewgarden | #INDYCARonFOX pic.twitter.com/yWFIOlDVa3
— INDYCAR on FOX (@IndyCarOnFOX) January 12, 2025
One other spot featured Alex Palou, a two-time defending IndyCar Collection champion. This time, Fox aired the promo in the course of the NFC Championship Sport on Jan. 26.
