Finest Finances Electronic mail Device for Ecommerce

Studying Time: 21 minutes

Brevo vs. MailerLite in your ecommerce retailer? It’s a query of what you need to prioritize between automations (Brevo) or campaigns (MailerLite). There’s some overlap, however these use circumstances are the place they do greatest.

Each are cost-effective, too. We’re speaking free plans to start out with, and $9/month or $10/month while you pay, albeit with function restrictions, lifted as you climb the tiers.

Even so, there’s no denying the wonderful fame for each instruments amongst ecommerce and creators. Neither focuses on ecommerce or creator instruments, however can cowl each. That makes them excellent for those who’re on the lookout for a generalist app.

The place that leaves us is figuring out which is greatest for you. This text gives an entire, unbiased comparability between Brevo vs. MailerLite, overlaying pricing, ease of use, templates, integrations, touchdown pages, multichannel, and extra.

Brevo vs. MailerLite 2026: A snapshot

Brevo and MailerLite are budget-friendly electronic mail advertising instruments. Brevo handles giant contact lists and contains transactional messaging on each plan. Go along with MailerLite for those who electronic mail a smaller viewers typically and solely want e-newsletter instruments.

The desk beneath compares their execs, cons, and use circumstances:

Neither is purpose-built for ecommerce, as an example, Brevo hides back-in-stock alerts and dynamic coupons behind its Skilled plan. MailerLite locks out good sending and customized HTML modifying till you buy its top-tier Superior plan.

Omnisend is a greater match than Brevo for those who’re an ecommerce retailer of any measurement. It doesn’t limit entry to straightforward options and covers omnichannel automation.

Pricing — who actually provides you extra for much less

Brevo’s free plan is considerably extra beneficiant on contacts, at 100K vs. 500. Paid plans begin on degree floor, with each providing 500 contacts at base value.

From there, they diverge. Brevo provides you 500K contacts when you hit the $29/month tier, whereas MailerLite provides you limitless sends however raises the worth with subscriber milestones.

We’ll examine Brevo vs. MailerLite prices in additional element beneath.

Free plan comparability

There’s an enormous hole between free plans. Brevo permits 100K contacts in opposition to MailerLite’s 500, although MailerLite gives the next month-to-month ship allowance:

• Brevo: as much as 100K contacts, 300 emails/day
• MailerLite: as much as 500 subscribers, 12,000 emails/month

What this implies in follow is you’ll probably outgrow MailerLite’s 500 subscriber cap lengthy earlier than you hit Brevo’s 300 emails/day restrict.

Each instruments have extreme limitations of their free plans, although. MailerLite restricts entry to its e-newsletter templates, AI writing assistant, and popups. Brevo doesn’t permit A/B testing, popups, internet push notifications, or contact scoring.

Omnisend gives all these options in its free plan. In reality, it provides entry to all normal options and is nice for 250 contacts and 500 emails/month. In case your listing is fewer than that, it’s the perfect place to start out your ecommerce electronic mail advertising.

Paid plan comparability

$1 separates their least expensive paid plans ($9 and $10), and each cap you at 500 contacts for that cash. The distinction is what you get past that:

• Brevo prices by electronic mail quantity
• MailerLite prices by subscriber rely

Brevo plans

The desk beneath displays Brevo’s pricing technique by electronic mail quantity:

MailerLite plans

You’ll discover the desk beneath contains subscribers, not month-to-month sends. That’s as a result of it displays MailerLite’s subscriber count-based pricing:

Hidden prices

MailerLite’s beneficiant limitless emails on paid plans don’t embrace transactional messages, which require a separate MailerSend plan. If you wish to ship greater than 500 of these, as much as 5,000/month, it’ll price you a further $7/month.

Branding removing is Brevo’s most vital hidden price at $12/month, utilized even on its Starter plan, which prices $9/month. The entire value for that involves $21/month, which ideas the steadiness away from it being reasonably priced electronic mail advertising software program.

Brevo vs. MailerLite pricing spherical winner

Draw, primarily based on what’s essential to you. Brevo pricing wins for those who want transactional messaging and beneficiant free-tier contacts. MailerLite pricing wins for those who ship steadily to a smaller listing and wish limitless emails on paid plans.

Ease of use — Brevo vs. MailerLite: Right here’s which one’s simpler

For this part of our MailerLite vs. Brevo comparability, we signed up for them as new prospects. MailerLite asks for extra data at signup (firm or group, title, and electronic mail tackle) versus Brevo (electronic mail solely).

Brevo then sends you an electronic mail to confirm your tackle and bounce into onboarding. MailerLite gives its onboarding web page instantly, and asks you to substantiate your electronic mail after. So, it’s MailerLite that provides the extra cohesive preliminary join course of:

Nonetheless, MailerLite has a stricter approval course of. You will need to present your tackle, metropolis, and nation to progress. Brevo helps you to reply later, choose a plan, and get entry.

Dashboard navigation

When you’re in, Brevo has a extra intuitive dashboard than MailerLite. It seems to be busier at first look, however offering extra details about plan utilization and a calendar helps you visualize your exercise and transfer on to constructing your first marketing campaign:

MailerLite’s dashboard is extra minimalist and makes use of a right-hand sidebar like Brevo. Not like Brevo, MailerLite lists varieties, websites, and account settings as separate menu objects. It makes issues simpler to entry, but additionally clutters issues:

Making a marketing campaign

Creating your first marketing campaign is straightforward sufficient utilizing both software:

• In Brevo, navigate to Advertising and marketing > Campaigns > click on Create marketing campaign, after which choose Electronic mail:

• In MailerLite, navigate to Campaigns > Create new marketing campaign, then choose Common marketing campaign:

Electronic mail builders

After going by these settings, you get the choice to construct your template utilizing their drag-and-drop editors. Ease of use favors Brevo right here due to its giant block icons and three-menu construction for Blocks, Sections, and Saved:

MailerLite’s electronic mail builder itemizes components in its sidebar, which is useful while you’re on the lookout for one thing specifically. It makes switching between components tougher, but additionally makes constructing distinctive templates simpler:

In fact, each drag-and-drop editors allow you to construct emails to your liking with well-designed, pre-built objects and sections.

A bonus level goes to Brevo for its model library function. It ensures any new templates you create inherit your emblem, colours, fonts, and social media hyperlinks. You entry it through the e-mail editor, and it could actually detect property out of your web site:

Person opinions

G2 reviewers have little to complain about so far as ease of use goes when evaluating MailerLite vs. Brevo:

• “MailerLite is straightforward to make use of and easy to implement, even for small groups. The interface is clear, and creating electronic mail campaigns, varieties, and primary automations is easy. It gives good core options with out being overly complicated, which makes it sensible for normal communication and outreach.” — G2 Assessment
• On Brevo, “It gives nice and simple electronic mail advertising companies – from getting customers in your weblog and integrating with different platforms, all the pieces appears to be very straightforward. For a beginner, it’s undoubtedly price attempting as they will implement all the pieces on their very own – from constructing an inventory and sending your campaigns.” — G2 Assessment 

Brevo vs. MailerLite ease of use spherical winner

Brevo, as a result of it onboards you quicker and has higher navigation. MailerLite can also be quick to grasp and simple to navigate, nevertheless it lacks Brevo’s polish and professionalism.

Electronic mail editor and templates — what it’s wish to construct with every

Regardless that Brevo’s electronic mail editor and templates have much less of a studying curve than MailerLite’s, that doesn’t robotically imply it’s going to swimsuit you higher.

Template libraries

Essential to notice right here earlier than analyzing their editors that predefined templates should not out there in MailerLite’s free plan. Brevo contains ready-to-use templates.

Selecting a template in Brevo occurs through a popup within the Create an electronic mail marketing campaign web page. You may select from primary and ready-to-use templates:

MailerLite gives its template library after choosing to construct a Common marketing campaign within the marketing campaign builder. You may then choose a template:

The entire variety of templates out there in MailerLite is 108 as of 04/02/2026. Brevo gives 48 ready-made templates. For selection, MailerLite is greatest if in case you have a paid plan.

Drag-and-drop electronic mail builders

MailerLite gives considerably extra choices in its drag-and-drop editor. The sidebar has navigation, hero, sections, components, content material, particular, ecommerce, gallery, weblog, and RSS, social and sharing, and footer objects. Hovering reveals slide-out choices:

Its pre-built sections, akin to one-product layouts and normal low cost blocks, look incredible and require no modifying for correct sizing on cellular.

Choosing objects inside the editor masses a right-hand sidebar with choices for padding, alignment, button types, and content material. Moreover, hovering over an merchandise creates a sub-menu for that merchandise, letting you progress it up, down, or transfer it:

Brevo, compared, makes use of an easier format. The three-item menu contains Blocks, Sections, and Saved. The Blocks embrace title, textual content, picture, video, button, dynamic content material, emblem, social, HTML, divider, product, navigation, and spacer:

Sections are pre-built components akin to textual content and pictures, headers, footers, signatures, and empty columns. It’s a must to scroll to search out these, however they’re proven visually, and it’s simpler to see how they’ll seem in your electronic mail than in MailerLite:

Brevo’s model library auto-generates your emblem and fonts into emails as soon as arrange. Each supply ecommerce blocks, akin to dynamic content material and merchandise.

An AI content material generator, known as Aura, is included throughout all plans in Brevo. MailerLite restricts AI to its most costly Superior plan. Right here’s Aura in motion:

Brevo vs. MailerLite electronic mail editor and templates spherical winner

Draw. MailerLite gives extra templates (108 vs. 48), extra drag-and-drop choices, and higher pre-built sections. Brevo contains pre-built templates in its free plan, its editor is less complicated to be taught, and it contains AI on all plans.

Advertising and marketing automation — the place it makes the most important impression

Evaluating automations between Brevo vs. MailerLite reveals that each have drag-and-drop electronic mail automation builders that permit a number of automation steps.

Automation sorts

Brevo’s automations supply extra complexity and scope for triggers, permitting real-time occasion triggers (akin to purchases) and a number of entry factors throughout all plans. 

MailerLite solely permits a number of automation triggers in its most costly Superior plan. Meaning if you wish to construct comparatively complicated buyer journeys with electronic mail flows, then Brevo is the higher software at decrease costs.

Each have pre-built automation libraries. Once more, there’s a response with MailerLite. Solely its Superior plan gives full template entry, and even with that, its ecommerce templates solely embrace suggestions and reminder emails:

You may arrange an deserted cart electronic mail in MailerLite, however apart from that, there are not any pre-built revenue-generating ecommerce flows.

Brevo has extra electronic mail automation instruments for ecommerce eventualities, together with product buy, anniversary date, and transactional exercise emails:

If you happen to’re not interested by constructing automations from scratch, Brevo has a greater pre-built movement library than MailerLite.

Automation builders

Brevo walks you thru configuring its pre-built automations in its movement builder. It makes use of two steps to information you thru setup. The first step is organising a set off, after which you proceed to step two and edit your electronic mail template:

Nonetheless, it isn’t straightforward to grasp. You may drag any variety of contacts, varieties, emails, conversations, offers, and different components into the builder. The connection between these will not be all the time clear, and that spreads to actions and guidelines, too:

When you be taught it, Brevo’s movement builder is extra succesful than MailerLite’s. However it’s a must to ask whether or not that complexity is price it.

MailerLite’s movement builder is considerably extra nice to make use of by way of each its studying curve and look. It has fewer triggers, guidelines, and actions, with sidebar tabs revealing components to pull into the movement builder:

Dragging any set off, rule, or motion into the movement builder is sensible. As an illustration, including a delay and a brand new electronic mail creates a transparent visible:

Ecommerce automation comparability

We beforehand mentioned in our Brevo vs. MailerLite comparability that Brevo has extra ecommerce flows. That’s true relating to its automation library. You may construct flows for:

• Deserted cart
• Product buy
• Welcome message
• Advertising and marketing exercise
• Anniversary date
• Transactional exercise

In MailerLite, until you have got the Superior plan, you possibly can solely construct:

• Deserted cart
• Buy any product (for a thank-you sequence)
• Buy a selected product (for follow-up messages)

If you happen to’re on an Superior plan, you additionally get:

• Superior welcome electronic mail
• Demo name invites
• Webinar invites

Each cowl essentially the most primary ecommerce eventualities, Brevo extra so than MailerLite. Nonetheless, neither comes near Omnisend for overlaying your buyer journey and producing income from customized, contextual automations.

Omnisend’s automation library contains 27 pre-built templates from welcome sequence to follow-ups. Prospects achieved a $79 ROI for each $1 spent in 2025 throughout omnichannel (electronic mail, SMS, internet push notifications) mixed:

Moreover, behavior-based automated emails generated 25% of whole electronic mail income from simply 1.7% of sends, with Omnisend serving to you cowl extra behaviors.

Brevo vs. MailerLite advertising automation spherical winner

Brevo. It has extra triggers, flows, and real-time occasion triggers. MailerLite’s builder is extra simple to grasp, however you’ll should cowl most eventualities from scratch.

Ecommerce and Shopify integration — how Brevo and MailerLite examine

Brevo and MailerLite combine along with your Shopify retailer through native apps:

The Shopify App Retailer rankings inform you numerous earlier than you even check both software. Brevo PushOwl has a 4.8/5 ranking from 1,745 opinions, whereas MailerLite sits at 2.6/5 from 30 opinions.

MailerLite’s opinions flag damaged tag syncing, automations failing to set off, and assist tickets going unanswered for weeks.

Brevo’s opinions constantly reward clean Shopify syncing, hands-on assist throughout setup, and simple knowledge migration from different platforms like Klaviyo.

Their rankings are a bit nearer on WordPress/WooCommerce. MailerLite has a 2.9/5 ranking, Brevo sits barely larger at 3.1/5.

Clearly, there’s a vital distinction in high quality between the integrations and the way MailerLite vs. Brevo syncs your retailer knowledge and handles contacts.

Now let’s examine these experiences to Omnisend, which has a 4.8/5 ranking on Shopify primarily based on 2,900+ opinions and an an identical ranking on WordPress/WooCommerce. Omnisend is the perfect for ecommerce integrations, and Brevo is healthier than MailerLite.

Integration limitations

You would possibly suppose that syncing your Shopify or WooCommerce retailer would offer equal knowledge sharing and performance for each electronic mail advertising instruments. It isn’t the case. Their limitations differ by platform, however within the case of Shopify, right here’s what we’ve got:

MailerLite

• Syncs prospects to a single subscriber group solely
• Popups require setup in your MailerLite account then, enabling within the Shopify plugin
• Embedded varieties require guide set up (no native Shopify block)

Brevo PushOwl

• Doesn’t collate knowledge into contact scores beneath its costly Skilled plan
• Shopify connection runs by PushOwl, circuitously by Brevo, that means you’re coping with two interfaces

Omnisend connects on to Shopify and not using a third-party app, syncs prospects, merchandise, orders, and shopping conduct in actual time, and integrates with Shopify Move for customized occasion triggers past pre-built automations.

Brevo vs. MailerLite ecommerce and Shopify integration spherical winner

Brevo. A 4.8 Shopify ranking from 1,745 opinions in opposition to MailerLite’s 2.6 from 30 tells the story, plus its integration works extra reliably primarily based on consumer suggestions.

Touchdown pages and varieties — what it’s wish to construct and customise them

MailerLite is extra succesful for touchdown pages and popups as a result of Brevo restricts them to Skilled plans. MailerLite helps you to construct limitless popups and 10 touchdown pages in its free plan, with paid plans letting you create limitless touchdown pages.

Nonetheless, free MailerLite plans don’t embrace touchdown web page templates, so that you’re caught constructing them from scratch as a free buyer.

Touchdown pages

You create touchdown pages in MailerLite by navigating to Websites within the sidebar after which clicking Create beneath the touchdown pages tab. You then title your touchdown web page, choose subscriber teams, and choose a template from the library:

There are 30 pre-built touchdown web page templates in MailerLite. The touchdown web page builder is a drag-and-drop software with an identical sidebar format to the e-mail builder. You drag components into it and edit their particular person components, akin to textual content and pictures:

The sections tab contains all the pieces wanted to construct touchdown pages that convert. Its Hero class is especially good, with a number of designs and layouts that look skilled with none edits. The instance beneath reveals this off:

Shifting on to Brevo, you create touchdown pages in Advertising and marketing > Touchdown pages. You may construct from scratch, use a template from their gallery, or duplicate an present web page.

The settings editor helps you to add model colours, fonts, emblem, and favicon. A stay chat widget choice lets guests ask questions instantly from the web page. You may also duplicate touchdown pages, saving you time when creating a number of (however related) variations:

Kinds

Brevo helps you to construct full-page and embedded varieties throughout all plans. Popups are a Skilled plan function, one thing that neither MailerLite nor Omnisend restricts.

The shape builder is a primary affair. It lacks its personal app and masses inside the dashboard, supplying you with entry to construct components and preview instruments for desktop and cellular:

Brevo’s sign-up varieties assist Google reCAPTCHA (v2 and v3) and Cloudflare Turnstile CAPTCHA by default. You drag and drop the CAPTCHA block into your type and paste your website and secret keys.

Not like Brevo, MailerLite’s type builder does have its personal internet app, and it’s rather more nice to make use of than Brevo’s. It gives fast settings for affirmation checkboxes, privateness coverage hyperlinks, hidden segmentation fields, and extra:

You may change the orientation from traditional to panorama and card, the background, content material fashion, and type components extra simply than in Brevo. Finally, varieties really feel like a pure function in MailerLite, whereas in Brevo, they’re extra of an afterthought.

As a result of MailerLite helps popups in all plans, it gives alternatives to construct your listing at high-intent moments, akin to when guests are about to exit your retailer.

Its spin-the-wheel popup is a spotlight, bringing gamification to your list-building efforts, and you’ll select from a number of totally different designs:

Brevo vs. MailerLite touchdown pages and varieties spherical winner

MailerLite. It provides you touchdown pages and popups throughout all plans, whereas Brevo asks you to spend no less than $499/month for popups.

Deliverability — Brevo vs. MailerLite aspect by aspect

Supplied you observe deliverability greatest practices akin to sustaining your listing, solely sending to opt-ins, and authenticating your data, there’s little to decide on between MailerLite vs. Brevo so far as deliverability goes.

Authentication

Each Brevo and MailerLite deal with authentication, an important function as a result of your emails land in spam or get rejected with out it.

Brevo requires three DNS data: 

• A Brevo code for area verification
• DKIM for digital signatures
• DMARC to deal with suspicious messages

MailerLite makes use of:

• DKIM (as a CNAME)
• SPF (as a TXT file)
• A site verification TXT file

The distinction is in how they deal with DMARC. Brevo contains it instantly in its authentication setup. MailerLite gives DMARC documentation individually however doesn’t construct it into the authentication wizard, and recommends utilizing a DMARC consulting firm to configure it. 

Brevo additionally auto-replaces unauthenticated domains with @brevosend.com to guard your deliverability. MailerLite lets new accounts ship throughout a 14-day trial with out authenticating.

Devoted IPs

Shared IPs are the usual for Brevo and MailerLite, as with most electronic mail instruments. You will get a devoted IP with both, supplying you with sole management of your sender fame (most helpful while you ship excessive volumes and want most deliverability).

Brevo gives a devoted IP as an add-on on Skilled plans, and Enterprise plans get one devoted IP by default. Not like MailerLite, which asks you to contact gross sales for a value, Brevo publishes its value, which stands at $251/yr/devoted IP.

Deliverability rankings

EmailTooltester charges Brevo at 4.0/5 and MailerLite at 3.5/5 for deliverability options. 

• Brevo scores larger for its authentication wizard, primary deliverability dashboard, deliverability rating, and IP warmup assist.  It loses marks for missing built-in listing cleansing and full SPF alignment. 
• MailerLite scores effectively for strict anti-purchased-list insurance policies and exterior listing cleansing integrations, however the lacking DMARC steerage and lack of a deliverability dashboard or rating pulls it down.

Brevo vs. MailerLite deliverability spherical winner

Draw. Deliverability depends upon your authentication, listing cleansing actions, and sending practices. Each present the infrastructure and options to make sure your emails attain inboxes.

CRM and get in touch with administration — Brevo vs. MailerLite options in contrast

You handle contacts in MailerLite beneath the Subscribers menu. In Brevo, you do it through the CRM menu. Brevo’s positioning as a CRM sounds fancier than MailerLite’s providing, however in follow, it’s MailerLite that provides the extra intuitive dashboard:

Tabs for all subscribers, segments, teams, fields, clear up inactive, and historical past make managing your contacts straightforward. It organizes your contacts into teams, which operate like tags or lists in most electronic mail automation platforms.

You may break up teams into equal elements, merge them, and export every as a CSV. Importing works through TXT, CSV, copy/paste from Excel, or API, with automated area recognition.

Segments filter subscribers dynamically by engagement, location, signup date, or automation exercise. Customized fields allow you to retailer extra knowledge, as with Brevo.

MailerLite additionally contains an inactive subscriber cleanup software that robotically removes disengaged contacts, retaining your listing wholesome with out guide work.

Brevo makes use of folders and lists to handle contacts. Folders group lists by standards, akin to model or area. Lists kind contacts by pursuits or conduct, as much as 300 of every:

Segments sit on high of this, filtering contacts dynamically primarily based on knowledge or actions and updating on their very own. You may create customized attributes, which retailer fields along with your buyer’s title and electronic mail.

You may import contacts individually, in bulk, through integrations, or the API. Brevo deduplicates throughout lists robotically and allows you to break up segments into randomized lists for focused campaigns, although that function requires an Enterprise plan.

CRM options

The place Brevo pulls forward is its built-in CRM. The free tier provides you a deal pipeline, job administration, and stay chat, capped at 50 offers and one pipeline. 

Gross sales Necessities ($31/mo) unlocks limitless offers, pipelines, and gross sales automation. Lead scoring helps you to assign factors primarily based on actions like electronic mail opens or web page visits to prioritize outreach. MailerLite has no equal to any of this.

Brevo vs. MailerLite CRM and get in touch with administration spherical winner

Brevo. It’s the one one of many two with a CRM, supplying you with deal pipelines, lead scoring, and gross sales instruments that MailerLite can’t match.

SMS and multichannel advertising — how Brevo and MailerLite examine

For multichannel advertising, the best choice is Brevo. All plans embrace SMS campaigns and entry to the transactional SMS API. API entry means you possibly can set off SMS by actions, akin to order confirmations, and ship them alongside electronic mail.

MailerLite additionally has an SMS API, however that requires a separate Starter or Skilled MailerSend plan ranging from $35/month.

A novel function of Brevo is 1:1 SMS messaging, which helps you to ship private SMS messages to your contacts. It requires an add-on plan, Gross sales Superior, at $65/month, but when your merchandise have a private service, it may very well be price it.

Multichannel advertising capabilities

Brevo’s multichannel automations allow you to mix electronic mail and SMS into single flows, and for those who’re a Skilled plan buyer, you may also add a WhatsApp message:

Moreover, you possibly can construct standalone electronic mail and SMS campaigns, akin to newsletters and Black Friday promotions. Once more, if in case you have the Skilled plan, you possibly can create standalone WhatsApp, cellular push, and internet push campaigns. 

MailerLite doesn’t assist SMS campaigns or automations. It solely does electronic mail campaigns on its free plan, with paid plans letting you create RSS campaigns, too:

It’s clear MailerLite’s focus is on electronic mail since SMS isn’t out there. Solely Brevo helps it, so if SMS is a core channel, it’s your choose of the 2.

Brevo helps you to buy SMS credit in bulk. A couple of value examples:

• 100, $1.09
• 500, $5.45
• 1,000, $10.90
• 10,000, $109.00

An much more succesful platform for SMS and multichannel automation is Omnisend. All plans assist multichannel automations and campaigns, with Professional plans offering bonus SMS credit equal to the worth of your month-to-month plan.

Brevo vs. MailerLite SMS and multichannel advertising spherical winner

Brevo. Brevo. It’s the one one with SMS, internet push, and WhatsApp inbuilt. MailerLite is email-only, with SMS restricted to a separate transactional product.

Buyer assist — how useful is it when you actually need it?

There’s an assumption amongst each Brevo and MailerLite that you simply’ll be taught their platforms and require minimal assist. Their information bases are glorious, as an example, however contacting them depends on having a plan that provides human assist.

Brevo assist by plan:

• Free: Electronic mail assist
• Starter ($9/month): Electronic mail assist
• Customary ($18/month): Precedence electronic mail assist
• Skilled ($499/month): Telephone and precedence electronic mail, deliverability specialist (three hours/yr), digital onboarding equipment plus one hour with a Brevo professional
• Enterprise: The entire above, absolutely guided onboarding, devoted Buyer Success Supervisor

MailerLite assist by plan:

• Free: Electronic mail and stay chat for the primary 14 days, after that, you’re restricted to the information base and neighborhood discussion board.
• Rising Enterprise ($10/month): 24/7 precedence electronic mail assist, no stay chat
• Superior ($20/month): 24/7 precedence electronic mail and 24/7 stay chat assist

To summarize, MailerLite’s free plan leaves you with none human assist after two weeks, whereas Brevo’s free plan retains electronic mail assist completely.

On the high finish, Brevo gives cellphone assist and a deliverability specialist, however solely on Skilled. MailerLite provides you 24/7 stay chat on Superior, which is way extra accessible.

A greater various for each, for those who want assist, is Omnisend, which incorporates 24/7 stay chat and electronic mail assist throughout all plans. Its Professional plan additionally gives an account professional from $400.

Person suggestions

Brevo has 164 constructive feedback about buyer assist on G2, together with:

• “Brevo’s assist crew has been immediate and genuinely useful. It’s a aid realizing we gained’t be caught mid-campaign.” — Elias R.
• “Customer support is excellent, with quick responses after contact. Implementation was problem free. The setup course of was intuitive, and options have been prepared to make use of nearly instantly.” — Verified consumer.

Nonetheless, it isn’t all constructive. One buyer famous, “Customer support was effectively beneath par, and guarantees have been damaged. They actually can’t be trusted.”

MailerLite has 62 constructive feedback for its buyer assist on G2:

• “Step-by-step assist is out there. We use it every week, and it’s tremendous dependable.” — Verified consumer.
• “That is the form of tech assist I would like however not often get. There actually isn’t any motive to go to different firms like MailChimp or AWeber (each of which I’ve used).” — Russell A.

Damaging feedback are sometimes round deliverability, with one buyer saying, “Buyer assist will not be good. I had points with electronic mail deliverability that stored recurring. MailerLite would inform me the difficulty was resolved, however then it might break once more.”

Brevo vs. MailerLite Buyer assist spherical winner

Draw. Brevo retains free plan electronic mail assist, the place MailerLite cuts you off, however MailerLite gives 24/7 stay chat on a far cheaper paid plan than Brevo gives cellphone assist.

Last scorecard and verdict — Brevo vs. MailerLite, aspect by aspect

Right here’s the ultimate scorecard from our article:

Brevo bests MailerLite in 5 classes, MailerLite beats Brevo in two. Nonetheless, the general winner right here will not be essentially the perfect electronic mail advertising software in your ecommerce retailer. Take into account the factors beneath when selecting:

Who ought to select Brevo

Your choose needs to be Brevo for multichannel and SMS automation and CRM options. It’s superior to MailerLite in each points.

Brevo is best for you if:

• Massive contact lists are central to your corporation (100K free, 500K from $29/mo)
• Transactional electronic mail and SMS want to sit down alongside campaigns and not using a separate product
• Deal pipelines, lead scoring, and gross sales automation matter to your workflow
• SMS, WhatsApp, or internet push are a part of the way you attain prospects
• Shopify is your ecommerce platform, and integration reliability issues (4.8/5 ranking)

Brevo isn’t ultimate if:

• A easy, minimal interface issues greater than function depth
• Template selection is a precedence (Brevo gives 48 vs. MailerLite’s 108)
• A/B testing and branding removing are must-haves, however $18/month is a stretch
• Electronic mail is all you want, and CRM, SMS, and multichannel add pointless complexity

Who ought to select MailerLite

MailerLite is your choose if you’d like a high-quality electronic mail builder. It’s additionally the best choice for constructing popups and touchdown pages without spending a dime, since Brevo restricts them to its Skilled plan. 

MailerLite is best for you if:

• You ship steadily to a smaller viewers and wish limitless emails on paid plans
• Template selection and a feature-rich drag-and-drop editor matter to your workflow
• Touchdown pages and varieties are central to the way you develop your listing
• You need 24/7 stay chat assist on an reasonably priced paid plan

MailerLite isn’t for you if:

• You want a CRM and gross sales pipeline options
• You’ll use an app to combine with Shopify or WooCommerce (MailerLite gives them, however they’ve poor evaluation scores)
• SMS is a main advertising channel
• Your prospects have complicated journeys, and also you want electronic mail automations that focus on them throughout all touchpoints

When neither cuts it: Why Omnisend could be your higher match

MailerLite and Brevo are adequate for those who’re a creator or a small ecommerce retailer. Constructing your listing, working welcome sequence and deserted cart emails, creating newsletters, segmenting your viewers for applicable concentrating on, and so forth are doable with both.

Nonetheless, you’ll outgrow them when:

• Their normal options not cowl what you want
• Your prospects take complicated buy paths that their flows can’t cowl
• Your advertising technique requires an omnichannel method for SMS and electronic mail

Omnisend is purpose-built for on-line shops. It solves these challenges and gives confirmed outcomes, with prospects seeing a median $79 ROI for each $1 spent in 2025.

Moreover, with Omnisend, you get:

• Pre-built flows overlaying the 27 most typical ecommerce eventualities, akin to browse abandonment reminders and back-in-stock alerts

• An AI section builder that builds your segments for you, mainly demystifying the method of including filters and assigning contacts
• Buyer breakdowns with common order worth, % of returning prospects, whole prospects, and AI lifecycle stage maps to affect your retention ways
• Limitless popups, flyouts, and embedded varieties, supplying you with new methods to construct your listing
• Detailed studies, attributed to Omnisend, together with retailer efficiency, advertising exercise efficiency, channel efficiency, and deliverability
• Entry to all normal options, regardless of your plan, together with award-winning customer support through 24/7 stay chat and electronic mail

Conclusion

Our comparability ranks Brevo larger than MailerLite, beating it in 5 classes to 2, with higher function depth and potential use circumstances.

Brevo gives extra for ecommerce automation than MailerLite, with extra triggers and flows, CRM, and electronic mail + SMS. MailerLite is a succesful e-newsletter software, suited to you as a creator or service enterprise moderately than promoting merchandise on-line.

Each are budget-friendly with free plans and beginning costs of $9/month and $10/month, however with function caveats that would drive you into costly plans.

It’s price exploring Omnisend in its place for ecommerce because it doesn’t limit normal options and allows you to mix SMS, electronic mail, and internet push notifications into flows, along with standalone campaigns. You solely pay extra when your listing outgrows the plan.

FAQs