By Sean Tinney October 16, 2025
Your Squarespace web site showcases your model superbly—however are you capturing these guests? Including electronic mail advertising and marketing to your Squarespace web site takes simply minutes and unlocks one in all advertising and marketing’s strongest channels.
Why Add Electronic mail Advertising and marketing to Squarespace
Squarespace powers almost 5 million web sites worldwide, making it a go-to platform for companies, creatives, and on-line shops. However right here’s what many Squarespace customers don’t understand: with out electronic mail advertising and marketing, you’re watching potential clients disappear without end.
When somebody visits your Squarespace web site, they’re proper now. Electronic mail helps you to proceed that dialog lengthy after they’ve closed their browser, nurturing relationships that result in gross sales, bookings, and constant clients.
Find out how to Add Electronic mail Advertising and marketing to Squarespace
Step 1 – Create Your Kind in AWeber
Start by designing your signup type in your AWeber dashboard. We offer a number of choices together with embedded kinds, pop-ups, and slide-in kinds that seem after guests scroll down your web page.
Concentrate on what you’ll provide subscribers. Essentially the most profitable electronic mail signup kinds clearly talk worth—whether or not that’s weekly suggestions, unique reductions, or free sources. Skip generic phrases like “Be part of our publication” in favor of particular advantages like “Get our free model design guidelines.”
Customise your type’s look to enrich your Squarespace web site. Match button colours to your model palette and hold the design clear and minimal—Squarespace customers admire good design, so your type ought to replicate that very same aesthetic sensibility.
Step 2 – Get Your Embed Code
After finalizing your type design, you’ll want the embed code so as to add it to Squarespace:
- Navigate to the “Publish” part in your AWeber type settings
- Select “Embed” as your sharing technique
- Copy the whole JavaScript snippet offered
Be sure to copy every thing—lacking even a bracket will stop your type from working. Our embed codes are routinely optimized for cell gadgets, so subscribers can simply enroll from telephones and tablets.
Step 3 – Add to Squarespace
Squarespace makes embedding exterior kinds easy via its Code Block characteristic. Right here’s the precise course of:
- Open your web page editor in Squarespace
- Find the insertion level the place you need your type—hover between sections till you see the edit factors seem
- Click on the plus icon so as to add new content material
- Choose “Code” from the block choices menu
- Click on the code icon (
>) within the block toolbar - Paste your full AWeber embed code within the code subject
- Apply and save your adjustments
The Code Block capabilities like another Squarespace ingredient, so you’ll be able to reposition it by dragging or regulate its spacing utilizing Squarespace’s built-in controls. This flexibility helps you to check totally different placements to see the place your viewers engages most.
Essential: Code Blocks require a Squarespace Marketing strategy or greater. If you happen to’re on a Private plan, you’ll both must improve or use Squarespace’s built-in E-newsletter Block linked to AWeber via Zapier.
Step 4 – Check Your Kind
By no means launch a signup type with out testing it first. Right here’s your testing guidelines:
- Fill out your individual type utilizing an actual electronic mail handle you’ll be able to test
- Verify the submission course of works easily with out errors
- Examine AWeber to confirm your check contact appeared within the appropriate checklist
- Evaluation the affirmation electronic mail if in case you have double opt-in enabled
- Check cell show by viewing in your cellphone or pill
- Attempt a number of browsers to make sure cross-browser compatibility
As soon as testing is full, take away your check electronic mail handle out of your checklist. This retains your subscriber rely correct and your checklist clear for future campaigns.
Finest Practices
Strategic placement drives outcomes: Place kinds the place guests are most engaged. Homepage hero sections seize fast curiosity. Weblog put up endings work nicely as a result of readers who end your content material are extremely engaged. Footer kinds catch individuals as they scroll via your web site.
Be particular about what subscribers get: Obscure guarantees don’t convert. As an alternative of “Subscribe for updates,” strive “Get our month-to-month design tendencies report” or “Obtain unique shopper reserving reductions.” Specificity builds belief and units clear expectations.
Reduce friction in your kinds: Each subject you add reduces signups. Begin with simply electronic mail handle and first title. You possibly can accumulate extra info later via welcome collection or desire surveys.
Experiment with totally different codecs: Don’t assume one type kind will work finest. Check embedded kinds in opposition to slide-ins, strive totally different copy variations, and experiment with placement. Our platform makes it simple to create a number of type variations and observe their efficiency.
Welcome new subscribers instantly: Your first electronic mail units the tone on your relationship. Ship a welcome message inside minutes of signup that delivers no matter you promised and tells subscribers what to anticipate from future emails.
Monitor and optimize usually: Examine your type conversion charges month-to-month. Low efficiency indicators one thing’s off—possibly your provide isn’t compelling sufficient, your placement is hidden, or your copy isn’t clear. Hold refining till you discover what works.
FAQs
Which Squarespace plan do I would like for electronic mail kinds? Code Blocks work with Enterprise, Commerce Fundamental, and Commerce Superior plans. Private plan customers can join AWeber via Squarespace’s E-newsletter Block utilizing Zapier, although this provides an additional device to your setup.
Can I alter the shape look after embedding? Sure—make adjustments in AWeber’s type builder they usually’ll routinely replace in all places you’ve embedded the shape. No must seize new code or re-embed something.
Will kinds decelerate my Squarespace web site? No. Electronic mail kinds load asynchronously within the background, that means they don’t intervene together with your web page’s main content material loading. Your web site velocity stays unaffected.
Can I exploit totally different kinds on totally different pages? Completely. Create distinctive kinds in AWeber for various functions—one on your weblog, one other on your providers web page, a 3rd on your about web page—then embed every utilizing separate Code Blocks. This allows you to tailor messaging to particular audiences.
What about privateness legal guidelines like GDPR? Our kinds embrace compliance options similar to consent checkboxes and privateness coverage hyperlinks. Allow these in your type settings earlier than embedding to make sure compliance with privateness rules.
How do I take away a type later? Merely delete the Code Block in Squarespace’s editor. The shape disappears instantly out of your web site, although present subscribers stay in your AWeber account except you individually take away them.
Can I add kinds to Squarespace weblog posts? Sure—observe the identical course of so as to add a Code Block wherever in your weblog put up content material. Many profitable bloggers place kinds on the finish of posts to seize engaged readers who end articles.
Begin Rising Your Record Immediately
Able to seize extra leads out of your Squarespace web site? Join AWeber and create your first skilled electronic mail signup type as we speak. Our drag-and-drop builder, mobile-responsive templates, and 24/7 assist make it easy to begin rising your electronic mail checklist—no technical expertise required.
