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Home»Marketing»Find out how manufacturers should adapt for AI-driven search
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Find out how manufacturers should adapt for AI-driven search

By March 31, 2026012 Mins Read
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Find out how manufacturers should adapt for AI-driven search
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Visibility is not nearly rating. It is dependent upon whether or not your content material is found, evaluated, and chosen in AI-driven search experiences.

We’re kicking off our new month-to-month SMX Now webinar sequence on April 1 at 1 p.m. ET with iPullRank’s Zach Chahalis, Patrick Schofield, and Garrett Sussman on how you will need to adapt.

The session introduces iPullRank’s Relevance Engineering (r19g) framework for executing Generative Engine Optimization (GEO) via an omnichannel content material technique. You’ll learn the way AI search makes use of question fan-outs to find and choose sources, and how you can construction content material so it’s retrieved, surfaced, and cited.

It additionally emphasizes that GEO success isn’t common. It requires testing, tailor-made methods, and a three-tier measurement mannequin spanning discovery, choice, and quotation impression.

Save your spot

Search Engine Land is proud to be a media accomplice for iPullRank’s upcoming search engine optimisation Week occasion.


Search Engine Land is owned by Semrush. We stay dedicated to offering high-quality protection of promoting matters. Except in any other case famous, this web page’s content material was written by both an worker or a paid contractor of Semrush Inc.


Danny GoodwinDanny Goodwin

Danny Goodwin is Editorial Director of Search Engine Land & Search Advertising Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the most recent search advertising and marketing information, he manages Search Engine Land’s SME (Topic Matter Skilled) program. He additionally helps program U.S. SMX occasions.

Goodwin has been enhancing and writing concerning the newest developments and traits in search and digital advertising and marketing since 2007. He beforehand was Government Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.



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