In the event you’re a social media supervisor or marketer, you possible have a good suggestion of how straightforward it’s to add a wrong-sized picture or low-resolution video to social platforms.
That is an sincere mistake, after all. However that gained’t matter if you find yourself utilizing the flawed belongings as a part of your ad marketing campaign and see poor outcomes.
Sadly, social media platforms—particularly Fb—change their ad sizes and tips usually. And it staying updated with updated specs could be troublesome.
That’s why I’m writing this text. Right here, you’ll discover probably the most up-to-date Fb ad sizes and design specs for 2022.
Earlier than we get into that, listed here are just a few explanation why it is best to know the sizes and specs for Fb advertisements:
- Understanding Fb ad sizes helps you keep away from posting photos that can seem blurry, pixelated, or distorted.
- Relying in your advertising and marketing goals, the fitting ad dimension and placement you utilize will assist your ad stand out from every little thing else your audience sees.
- The correct ad dimension and placement may also help you attain the fitting viewers throughout a number of platforms.
Fb in-feed ad sizes
Utilizing in-feed advertisements is a good way to construct hype round a brand new product. It’s straightforward to arrange and may work and not using a large funds.
All it’s a must to do is:
- decide a objective (attain, model consciousness, app installs, lead technology, and many others.),
- select your audience
- add the ad content material (the visuals, copy, and hyperlinks)
- set your funds
- and publish!
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Fb locations these advertisements in person’s information feeds, blended in with posts from associates, household, pages and teams. In-feed advertisements could be photos, movies, and even GIFs.
To get probably the most attain and engagement, think about using panoramic photos or 360-degree pictures. In the event you’re utilizing photos, maintain the overlaid textual content minimal.
In-feed advertisements design specs
Pictures
Supported file varieties: JPG and PNG
Most file dimension: 30 MB
Minimal dimension: 600 x 600 px
Picture ratio: 1.91:1 to 1:1
Decision: At the very least 1080 x 1080 px (no most, so add the best decision file you may have)
Textual content suggestions
Major textual content: 125 characters
Headline: 27 characters
Description: 27 characters
Movies
Supported file varieties: MP4, MOV or GIF
Ratio: 1:1 (for desktop or cellular) or 4:5 (for cellular solely)
Most file dimension: 4 GB
Minimal sizes: 120 x 120 px
Decision: At the very least 1080 x 1080 pixels
Video size: 1 second to 241 minutes
Fb in-stream video advertisements sizes
In case your foremost objective is to get visitors and/or conversions, working in-stream Fb video advertisements is a superb solution to seize (and maintain) the eye of prospects.
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You should utilize Fb in-stream video advertisements in two codecs: single movies and carousel (which seem in folks’s Fb Dwell feeds).
With the Fb carousel ad format, your in-stream video advertisements will seem solely when somebody has been watching Fb Dwell movies for at the very least 60 seconds.
In-stream video advertisements solely seem for cellular customers.
In-stream video advertisements design specs
Pictures
Supported file varieties: JPG or PNG
Ratio: 1.91:1 or 1:1
Decision: At the very least 1080 x 1080 px
Most file dimension: 30 MB
Minimal dimension: 600 x 600 px
Side ratio tolerance: 3%
Textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Notice: Don’t add textual content in your photos if you add them.
Movies
Supported file varieties: MP4, GIF or MOV
Most file dimension: 4 GB
Ratio: 16:9 or 1:1
Video size: 5 seconds to 10 minutes
Most picture dimension: 120 x 120 pixels
Decision: At the very least 1080 x 1080 px
Fb in-feed carousel ad sizes
If you wish to present your viewers a greater view of your product/supply, use carousel advertisements.
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With carousel advertisements, you’ll be able to add between two and 10 photos or movies for customers to scroll via. By combining photos and movies, you’ll be able to break down your product’s options into bite-sized bits your viewers can simply digest.
What’s extra, you may make every picture/video hyperlink to a distinct web page in your web site. So if you happen to’re trying to promote a number of merchandise with one ad, simply add photos or movies of the merchandise you wish to promote and hyperlink every one to the suitable product web page.
In-feed carousel advertisements design specs
Pictures
Supported picture file varieties: JPG and PNG
Supported video file varieties: MP4, GIF, and MOV
Most file dimension: 30 MB for photos; 4 GB for movies
Minimal dimension: 120 x 120 px for movies; 600 x 600 px for photos
Ratio: 1:1
Decision: At the very least 1080 x 1080 px
Variety of carousel playing cards: 2 to 10
Video size: Between one second and 241 minutes
Side ratio tolerance: 3%
Textual content suggestions
Major textual content: 125 characters
Headline: 32 characters
Description: 18 characters
Touchdown web page URL: Required
Fb Assortment Adverts Sizes
You probably have an ecommerce retailer and also you wish to promote a number of merchandise with out overwhelming your viewers, use assortment advertisements.
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Fb assortment advertisements seem in folks’s feeds so you should make them partaking and versatile in order that customers gained’t scroll previous it.
To do this, use a mix of photos and movies. You can begin with a brief video that highlights your product’s begin options. Then, beneath the video, add three high-resolution photos of your greatest promoting merchandise.
When folks click on on this ad, it takes them to a Fb Prompt Expertise. It is a full-screen, in-app touchdown web page that focuses in your model and merchandise. Folks can store your merchandise straight from this touchdown web page.
In the event you embrace your product data within the ad, customers could click on over to your web site or retailer to seek out (and purchase) extra of your merchandise.
Assortment advertisements design specs
Pictures
Supported picture file varieties: JPG and PNG
Supported video file varieties: MP4, GIF, and MOV
Most file dimension: 4 GB for movies; 30 MB for photos
Ratio: 1:1
Decision: At the very least 1080 x 1080 px
Prompt Expertise: Required
Textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Touchdown web page URL: Required
Fb Prompt Articles advertisements sizes
Prompt Article advertisements are items of text-based content material which might be promoted throughout Fb.
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Prompt Article advertisements are items of text-based content material that Fb promotes throughout the platform.
Fb Prompt Articles are an mobile-optimized publishing format that lets entrepreneurs distribute fast-loading, article-style advertisements by way of Fb. This makes it simpler for cellular customers to to grasp and interact with the content material.
The Prompt Articles format optimizes the advertisements for
This ad format additionally provides companies extra alternatives to work together with prospects by way of options which might be fairly much like Fb’s Prompt Expertise ad format. These options permit Fb customers to:
- Watch auto-play video
- Increase ad content material to view it in full-screen
- Change picture orientation by tilting and rotating their cellular units
Prompt Articles advertisements design specs
Pictures
Supported file varieties: JPG and PNG
Most file dimension: 30 MB
Minimal picture dimension: 600 x 600 px
Beneficial decision: at the very least 1080 x 1080 px
Beneficial side ratio: 1:1
Textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Movies
Supported file varieties: MP4, GIF and MOV
Most file dimension: 4 GB
Most dimension: 120 x 120 pixels for movies
Video size: Between one second and 241 minutes
Beneficial decision: at the very least 1080 x 1080 px
Picture side ratio: 1:1
Video side ratio: 16:9
Fb Market advertisements sizes
You possibly can run advertisements on Fb Market, which is a Craigslist-esque characteristic on the platform the place customers can purchase and promote merchandise of their native communities.
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Though Fb Market listings are free for customers, you’ll be able to pay a sum to put your advertisements on this part of Fb.
Your advertisements could be picture or video-based, they usually’re a good way to lead folks to your web site who’re actively looking for and shopping for a particular product in a selected location.
With Market, Fb has created a one-stop store for various sorts of merchandise/providers, together with clothes, autos, and even homes bought by people, retailers, and different vetted companies.
Market advertisements design specs
Pictures
Supported file varieties: JPG and PNG
Most file dimension: 30 MB
Most dimension: 600 x 600 px
Decision: at the very least 1080 x 1080 pixels; no most decision
Picture ratio: 1:1
Textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Description: 30 characters
Movies
Supported file varieties: MP4, GIF and MOV
Most file dimension: 4 GB
Most picture dimension: 120 x 120 px
Ratio: 1:1
Decision: At the very least 1080 x 1080 px
Video size: Between one second and 241 minutes
Side ratio tolerance: 3%
Fb proper column advertisements
In contrast to picture and video advertisements that seem in customers’ foremost information feed, proper column advertisements seem on the fitting aspect of Fb pages. Proper column advertisements are solely seen by desktop customers, not cellular customers.
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Proper column advertisements often have the identical data as in-feed advertisements, however they’re smaller in dimension and show as a panorama picture.
As Fb cellular customers improve, there’s much less demand for proper column advertisements. However that doesn’t imply entrepreneurs don’t use them.
Proper column advertisements design specs
Pictures and movies
Supported picture file varieties: JPG and PNG
Most file dimension: 30 MB for photos; 4 GB for movies
Minimal width: 254 px
Minimal peak: 133 px
Decision: at the very least 1080 x 1080 pixels; no most decision
Picture ratio: 1:1
Video size: Most of 241 minutes
Textual content suggestions
Headline: 40 characters
Fb Tales advertisements sizes
Identical to Snapchat Tales and Instagram Tales, Fb Tales are photos or brief movies that expire after 24 hours of going stay.
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You possibly can create advertisements that seem at intervals as customers scroll via Fb Tales from pages and folks they comply with. Until a person deliberately swipes out of the Story, the advertisements will run for the total size of time (max 15 seconds).
Tales advertisements design specs
Pictures
Supported file varieties: JPG and PNG
Picture ratio: 9:16
Decision: at the very least 1080 x 1080 pixels; no most decision
Most file dimension: 30 MB
Minimal width: 500 pixels broad
Side ratio tolerance: 1%
Textual content necessities
Major textual content: 125 characters
Headline: 40 characters
Notice: Depart roughly 14% (250 px) of the highest and backside of the picture free from texts and logos that may cowl key parts.
Movies
Supported file sort: MP4, GIF or MOV
Ratio: 1:1 (for cellular or desktop) or 4:5 (for cellular solely)
Decision: At the very least 1080 x 1080 pixels
Most file dimension: 4GB
Minimal width: 120 px
Minimal peak: 120 px
Video period: 1 second to 241 minutes
Video textual content suggestions
Major textual content: 125 characters
Headline: 27 characters
Description: 27 characters
Notice: Including video sound and captions is optionally available, however beneficial.
Fb Viewers Community ad sizes
Viewers Community swimming pools the ability of Fb customers by delivering your advertisements in third-party web sites, apps, and movies.
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Whenever you benefit from Fb’s highly effective focusing on options, you’ll be capable to lengthen your attain and scale your Fb campaigns.
With Fb Viewers Community, you’ll be able to attain folks with native, banner, and interstitial advertisements. You should utilize the picture format in Viewers Community to promote your product, service, or enterprise.
Remember to use an attention-grabbing photograph that reveals your model persona and encourages folks to study extra about your supply.
Irrespective of the position you select (pre- or mid-roll), your advertisements will seem on vetted platforms. In actual fact, Viewers Community now provides entrepreneurs extra understanding and management of the place their advertisements could seem earlier than they even begin establishing their campaigns.
Companies may also use Fb’s Enterprise Supervisor to make lists of content material classes the place they don’t need their advertisements to run.
Viewers Community advertisements design specs
Pictures
Supported file sort: JPG or PNG
Most file dimension: 30 MB
Ratio: 9:16
Decision: At the very least 398 x 208 px
Minimal dimension: 398 x 208 px
Textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Description: 30 characters
Movies
Supported file sort: MP4, MOV or GIF
Most dimension: 4GB
Ratio: 1:1 (for desktop or cellular) or 4:5 (for cellular solely)
Decision: At the very least 1080 x 1080 px
Minimal dimension: 120 x 120 px
Video size: Between one second to 241 minutes
Video textual content suggestions
Major textual content: 125 characters
Headline: 27 characters
Description: 27 characters
Fb Messenger Story advertisements sizes
Messenger Story advertisements are vertical, full-screen advertisements that seem to customers as they scroll via Messenger Tales.
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Messenger means that you can add emojis, stickers, and different artistic parts to your advertisements to present customers an attractive and immersing expertise.
You possibly can use photos in Messenger Tales to showcase your services or products. Picture advertisements in Messenger Tales will solely seem for 5 seconds or till the viewer swipes away.
Messenger Story advertisements design specs
Pictures
Supported file sort: JPG or PNG
Most file dimension: 30 MB
Ratio: 9:16
Decision: At the very least 1080 x 1080 px
Minimal width: 500 px
Side ratio tolerance: 1%
Textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Movies
Supported file sort: MP4, MOV or GIF
Most dimension: 4GB
Ratio: 9:16
Decision: At the very least 1080 x 1080 px
Minimal width: 500 px
Side ratio tolerance: 1%
Video size: Between one second to 2 minutes
Video textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Notice: Depart roughly 14% (250 px) of the highest and backside of the picture free from texts and logos that may cowl key parts.
The way to optimize your ad placement for conversions
After selecting an ad goal and format, the subsequent step is to select the best way to optimize the position of your Fb advertisements to maximise your ROI.
Choosing the proper ad placement ensures that you simply picked the fitting Fb ad dimension that can make your advertisements stand out amongst common posts. You additionally need your viewers to have an amazing expertise along with your advertisements irrespective of the place they discover them.
Right here’s a desk that reveals the place you’ll be able to place your advertisements relying on the ad format you select.
| Single picture | Single video | Carousel | Assortment | Prompt Expertise | |
|---|---|---|---|---|---|
| Fb information feed | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Fb proper column | ✔️ | ✖️ | ✔️ | ✖️ | ✖️ |
| Fb in-stream movies | ✖️ | ✔️ | ✖️ | ✖️ | ✖️ |
| Fb Prompt Articles | ✔️ | ✖️ | ✔️ | ✖️ | ✖️ |
| Viewers Community | Native | In-stream video
Rewarded video |
Native | ✖️ | ✖️ |
| Messenger | ✔️ | ✖️ | ✖️ | ✖️ | |
| Instagram Tales | ✔️ | ✔️ | ✖️ | ✖️ | ✔️ |
| Instagram Feed | ✔️ | ✔️ | ✔️ | ✖️ | ✔️ |
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