What for those who may wave a magic wand and make one dream come true? No, it could actually’t get you Eras Tour tickets, however it could actually prevent from having to reply the identical query day-after-day for the remainder of your life.
It may additionally enable you to get higher-intent leads, construct higher relationships together with your followers, and increase your engagement to massively excessive charges. This magic wand is Instagram DM automation; we’d take that over a Fairy Godmother any day. With computerized Instagram DMs, you get again your time whereas partaking extra.
Let’s talk about constructing your engagement with computerized Instagram DMs and the very best practices for constructing automated messaging flows.
Why Ought to You Use Automated Instagram DMs?

Why use computerized Instagram DMs as a part of your bigger Instagram advertising technique?
Save your self TONS of time.
You’re rising your model. And that’s a superb factor. Aside from when you may have a put up go wild on-line, hit the viral jackpot, and get overloaded with roughly 5 billion feedback that require DMs. You may’t do this alone with out lacking a whole bunch of interplay alternatives. You don’t have the time to reply thoughtfully AND manually, however your computerized Instagram DMs do.
Preserve your model voice constant.
In the event you’re within the advertising world or have dipped your toe in brand-building earlier than, you understand how a lot preserving your voice constant issues. It’s jarring to speak to a model that goes from “Hey, girlie!” to “Our pricey valued buyer” all through a dialog. By creating computerized Instagram DM flows, your followers all get the identical model voice, with interactions you’ll be able to higher management earlier than they occur.
Reply these FAQs with out having to reply the identical questions your self.
In the event you’ve ever woken as much as an inbox stuffed with the identical query repeatedly, you want computerized Instagram messages. Reasonably than spending hours answering that very same query, your automated DMs can reply it immediately.
Nurture your high-intent leads.
In the event you share a put up and ask somebody to remark in the event that they’re inquisitive about studying extra, you’re taking steps to vet your leads — with them immediately telling you that they’re . From there, your automated DMs proceed to vet for you, encouraging them to study extra about your product and firm. The end result? You get a sales-qualified lead (SQL) to make use of a elaborate advertising time period. That sort of lead is additional down the gross sales pipeline than marketing-qualified leads (MQL), normally generated by social media advertising.
Finest Practices for Automated Instagram DMing

Right here’s a rundown of some definitely-do’s and a few oh-please-don’t’s when organising your computerized Instagram DMs.
Information followers to make use of the precise key phrases.
Utilizing the flawed key phrases may end up in you DMing individuals who aren’t anticipating your DM and may suppose you’re spamming them. If in case you have a message you need to ship to your followers by way of DM, inform them precisely what key phrase you need them to make use of to get that message.
Have a look at how @thepeachiespoon, a cookbook writer and recipe creator specializing in blood sugar-friendly recipes, directs her viewers towards her recipes, like her gingerbread protein muffins. She has an computerized Instagram DM arrange in order that if somebody feedback “muffin,” they obtain the muffin recipe of their DM.
This technique is intelligent. By DMing her recipes, she will get extra visitors going to her web site from her social media. And through the use of an automatic Instagram DM, she doesn’t need to ship that recipe out to each one who appears . As a result of the individuals who need her recipe immediately inform her that they need it, she doesn’t need to waste time DMing individuals who won’t even care to have the recipe.
Think about sentiment in your key phrases.
I’m not about to name anybody out, however one of many worst habits I see on-line with computerized DMs is utilizing key phrases that don’t contemplate sentiment.
With out making anybody’s social media supervisor really feel like they’re not doing a superb job (hey, you social media managers have a demanding job, and also you don’t get sufficient credit score), I need to spotlight a pattern I usually see on-line. A selected publication I comply with has an upcoming occasion occurring subsequent 12 months. They ship an automatic DM to each. single. particular person. who feedback on certainly one of their posts saying the title of that occasion.
So a remark that claims, “[Event name] seems to be horrible, and I’d by no means go,” will get an automatic DM with a information to that occasion. It’s…not a fantastic look.
It’s possible you’ll need to be extra thorough in your key phrases in order to not spam folks’s inboxes who’re both not inquisitive about what you’re providing or could not be your followers. You need automated Instagram DMs that can assist you construct relationships. This sort of DMing signifies that you’re not focusing in your followers and as an alternative constructing a damaging repute for spamming uninterested inboxes.
One other factor to contemplate is organising “anti-keywords” or blocking sure phrases or phrases from triggering an automation. Within the case of this publication, they may block phrases that counsel a damaging remark. So, although somebody writes the occasion’s title, they’re blocked from getting the DM as a result of their remark reads as damaging.
Construct a number of personalised flows.
Your lady is a giant fan of how Disney-inspired exercise put on firm Topped Athletics does their social media. However I couldn’t resist together with a small suggestion: utilizing computerized Instagram DMs to promote particular person items of their collections or exercise units.
As an example, Topped Athletics has a set devoted to the sisters from “Encanto.” On a put up displaying off the gathering, the caption asks, “Which sister are you?”
That query creates a major alternative to interact their viewers by computerized Instagram DMs. The corporate can arrange a number of flows for every sister. When somebody feedback, “Isabella,” the corporate can ship a message by way of DM, like, “You’re a real, distinctive flower in our eyes! For commenting on our put up, we needed to ship a particular code to get 25% off something from our Blossom Hermana set!”
They’ll do the identical for the units impressed by Louisa and Mirabel. By constructing these a number of flows, their DMs grow to be extra personalised. They may arrange a circulation that claims, “Thanks for commenting! Right here’s 25% off.” As an alternative, they’d present that they hearken to what followers say and ship them precisely what they need. Plus, the steered response is of their model voice, which is important to maintain your automated DMs from feeling so, nicely, automated.
Construct out an FAQ in your flows.
Enjoyable reality (that’s perhaps not so enjoyable): 38% of individuals would moderately get a cavity stuffed than discuss to a customer support rep. Spare them the headache (toothache?) and have your automated Instagram DMs do some heavy lifting.
(Disclaimer: We’re not saying to do away with your customer support group and substitute them with automated Instagram DMs. However computerized DMs can save them from some annoyed cellphone calls.)
Construct flows triggered by particular regularly requested questions, like “How lengthy does transport take?” or “Do you ship internationally?” When somebody asks these questions or related variations, you’ll be able to arrange a set off to ship an auto-reply.
This tactic is tremendous useful for 2 causes:
- You retain your messaging constant. If everybody who asks about how lengthy transport takes receives the identical automated reply, there’s no room for errors being made about what the reply is.
- It exhibits you’re listening. However not, like, in a creepy method. You’re answering questions and fascinating together with your followers immediately, not leaving them to go looking on-line for the reply and need to name a customer support rep.
However…
Know when the precise time is to go handbook.
Make-up model Glossier receives a variety of questions on their posts. As an example, on this put up somebody asks, “Will the Sizzling Cocoa Balm be restocked once more?” That’s a reasonably easy query to reply by way of automated message.
However what if the particular person responds to the DM by asking a follow-up query like, “If I ordered the Sizzling Cocoa Balm by December 20, will I get it in time for Christmas?”
As not a Glossier rep, I can reply that myself: In all probability not. However Glossier most likely can’t (and shouldn’t) arrange an automatic DM to that message. As an alternative, it’s time for an actual particular person to step in.
Nobody likes having to maintain speaking to a chatbot that may’t *fairly* reply their message. They may arrange an automatic message that claims how lengthy transport usually takes, but it surely wouldn’t issue within the date that the particular person wrote or how hectic the mail system will be across the holidays.
Wait, Will Automated Instagram DMing Make You Look Spammy?

Not essentially. Misusing automation instruments could make you look extra like a robotic than a human. However that simply means it’s so essential to comply with the very best practices for Instagram DM automation. It’s additionally important to comply with Instagram’s pointers for automated Instagram messages:
- Automated DM messengers used should be permitted by Meta.
- You must inform folks once they’re receiving automated messages in the beginning of the dialog, after a big lapse of time, and when the dialog reverts to automated chat from a human.
- Automated bots want to answer any and all enter from customers inside 30 seconds.
You must also contemplate what you do together with your consumer info. Information privateness is a big matter of concern, and you’ll lose all that belief you’re working to construct for those who aren’t cautious together with your consumer information. Make it possible for no matter software you utilize has built-in safety in your consumer information.
When Ought to You Use Automated Instagram DMs

You should use computerized Instagram DMs on a aircraft, on a practice, or within the rain. You should use them right here or there. You should use them all over the place!
Use computerized Instagram DMs to:
- Ship customers a hyperlink to your web site once they say they’re
- Supply customers a customized coupon code
- Let customers know they’ve entered right into a giveaway
- Reply a regularly requested query
- Ask for suggestions after a not-so-positive remark
- Qualify your leads
- Automate your gross sales funnel
- Simply say thanks for being superior!
You can use them anyplace, however that doesn’t essentially imply you must. Some locations to not use an computerized Instagram message embody:
- Sending hyperlinks to uninterested Instagram customers
- Trying to proceed answering questions by way of chatbot once they want an actual particular person

Assume computerized Instagram DMs are for you? (Trace: They’re as a result of everybody from a rising content material creator to the social media supervisor for a large enterprise can profit from them.) In that case, you must get began with the very best computerized Instagram messenger.
With Manychat, you ship quick responses 24/7. Convert extra followers by constructing your contact listing, producing and nurturing leads, and re-engaging your prospects to show them into your champions. You shave down the time it takes to get your prospect on a name, launch new collections, and get these oh-so-helpful opinions.
Manychat’s Move Builder is straightforward to make use of. You may construct a number of flows, arrange your key phrases and triggers, and arrange your Story reply point out every time somebody mentions you of their Story.
You have interaction together with your followers higher — and also you save time doing it. Win-win.