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Home»Marketing»Empowering Advertising and marketing Groups With Sanofi CMO Claudine Pat…
Marketing

Empowering Advertising and marketing Groups With Sanofi CMO Claudine Pat…

Ghaz VogueBy Ghaz VogueAugust 31, 2024004 Mins Read
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Empowering Advertising and marketing Groups With Sanofi CMO Claudine Pat…
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Welcome to a different particular episode of the Advertising and marketing Vanguard podcast. Right this moment, ADWEEK chief expertise officer Jenny Rooney welcomes Claudine Patel, Sanofi’s chief advertising and marketing officer for client healthcare North America. Sanofi is the world’s sixth-largest pharmaceutical and healthcare firm and is headquartered in Paris.

They talk about how Sanofi’s manufacturers, which embody Allegra, Dulcolax, and Gold Bond, simplify science to make more healthy dwelling accessible. Patel displays on her profession journey throughout client merchandise and healthcare, highlighting the transferable abilities between industries. 

The dialog touches on the significance of cultural relevance, resilience, collaboration in advertising and marketing, and the necessity for open discussions about failure. Patel shares her management insights and highlights the worth of empowering groups to take calculated dangers.

The pharmaceutical firm partnered with Cedara to help measure the carbon impact of its media partners.

“As a pacesetter, it’s essential to help and allow your groups to assume otherwise. Encourage them to take calculated dangers and be revolutionary. That’s how we’re going to drive actual change and success,” Patel says on the podcast.

At Sanofi, Patel is enthusiastic about main by way of artistic disruption. Her profession is a testomony to the ability of mobilizing organizations and executing development methods that not solely scale companies but in addition foster expertise growth and domesticate high-performing groups.

With over 25 years of expertise in client items and healthcare, her journey has been about creating affect. She thrives on crafting insightful methods, driving enterprise transformation, managing numerous portfolios, and spearheading digital and artistic improvements. Her profession spans management roles at world enterprises like Kellogg, Reckitt, and Kraft Meals, to call a couple of. 

SurveyMonkey Curiosity Awards

Probably the most revolutionary entrepreneurs are those who dare to ask the questions that matter and encourage a tradition of curiosity of their organizations.

Curiosity awakens their creativeness. It feeds their thirst for information. It incites their insights into their clients and drives their artistic imaginative and prescient. It fuels each profitable technique.

That’s the essence that distinguishes the ten entrepreneurs who’re being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is easy: Have a good time extraordinary advertising and marketing professionals working at SurveyMonkey buyer firms who’re driving innovation and shaping what’s subsequent for his or her companies, industries, and communities.

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Adweek Podcasts C-Suite Claudine CMO Empowering Health and Wellness Marketing Pat.. Sanofi Teams
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