Each product we launched in 2024 at MobileAction

Goodbye 2024, good day new alternatives, new challenges, and new merchandise!

Our earlier weblog publish coated our recent branding and positioning and MobileAction updates of 2024. With our all-inclusive set of merchandise, we wish to proceed being the one go-to supply in your cell consumer acquisition efforts.

With higher information insights and easier workflows, we’re glad to supply instruments that increase what you are able to do in cell advertising and marketing. Now, let’s check out how our product selection expanded in keeping with our new positioning. 

2024: A 12 months of change at MobileAction

Our suite of merchandise is redesigned to cowl each side of consumer acquisition for apps and video games, ensuring that you’ve got what you want, from ASO intelligence to paid advertising and marketing insights and advert artistic intelligence to raise your cell apps. 

SearchAds.com by MobileAction launches of 2024

Automations bought extra superior and have become multi-layered

With Automations 2.0, marketing campaign administration has a brand new which means for our customers. That includes multi-layered automations that span key phrases, advert teams, and campaigns, this instrument builds on an in depth background evaluation to maneuver past fundamental automation. Merely choose your targets and arrange your guidelines in accordance with your wants, and Automations 2.0 does the remaining, turning information into impactful actions.

Automations incorporate conditional logic and superior triggers to simplify complicated marketing campaign workflows. In additions to the updates on how one can construct automations, we’ve launched 20+ new templates tailor-made for numerous situations, comparable to viewers segmentation, price range allocation, and marketing campaign optimization. These templates present quick-start options, enabling customers to launch high-performing campaigns with out ranging from scratch.

Our motivation: Managing all of your campaigns individually, checking them repeatedly, and deciding what actions must be taken for every is complicated. Particularly contemplating you’ll have numerous campaigns. The Automations instrument is designed to simplify your marketing campaign administration. It provides over 20 templates and the flexibility to automate selections primarily based on particular marketing campaign circumstances. It’s all about making your life simpler and your campaigns extra profitable.

Model new Advertisements Supervisor

Advertisements Supervisor is the place the magic occurs. It serves because the central hub for managing all features of your campaigns, from constructing reviews to taking decisive actions. To supply a smoother expertise, we’ve upgraded Advertisements Supervisor with a number of highly effective options:

• The examine possibility permits the customers to analyze campaigns aspect by aspect for higher decision-making. 
• Bulk enhancing functionality saves time by permitting customers to replace a number of campaigns directly and ensures consistency. 
• Knowledge limitation elimination offers limitless information entry to get deeper insights.
• Complete abstract and chart placement enhancements in enhanced views permit customers to view information extra intuitively, encouraging higher comprehension of efficiency metrics.

Our motivation: Our ongoing dedication to enhancing your Apple Search Advertisements marketing campaign administration is pushed by the necessity to reply successfully to our shoppers’ suggestions. By frequently enhancing Advertisements Supervisor, we goal to simplify the info administration expertise.

Co-pilot

With its clever marketing campaign automation and optimization options, we supposed to make Co-pilot as an Apple Search Advertisements optimization middle. Its dashboard, Highlight, consolidates the core functionalities of SearchAds.com right into a single interface, offering actionable insights for quick marketing campaign modifications.

Co-pilot simplifies the complexities of managing Apple Search Advertisements campaigns, from assessing your app’s advertising and marketing efficiency to creating campaigns, optimizing bids, and allocating budgets. It provides focused suggestions on price range distribution, bidding methods, and key phrase changes. Co-pilot acts extra like your strategic associate, serving to you optimize your campaigns as shortly as doable.

Our motivation: Managing quite a few marketing campaign teams could be overwhelming and complicated, making it tough to pinpoint areas needing optimization. Co-pilot tells what must be finished through which campaigns, offers you the instruments to realize your targets and provides a snapshot of efficiency to allow you to strategize extra confidently.

Superior good bidding

We additionally launched some game-changing updates that will help you improve your bidding methods. Good Bidding was first constructed for reaching bid optimization targets faster, using Apple Search Advertisements information, cell measurement associate (MMP) targets, key phrase benchmarks, seasonality, and key phrase segmentation for optimized outcomes, and adjusting bids uniquely for every key phrase primarily based on its potential, competitors, and site visitors patterns.

With the Good Bidding redesign, we launched stronger algorithms and a greater interface to simplify bid administration. As a result of Good Bidding makes use of complicated algorithms to mechanically regulate bids primarily based on efficiency targets—CPA, CPI, CPG, and ROAS—you may optimize each your advert spend and your return on funding. This instrument permits your bids to be aggressive whereas integrating seamlessly together with your general marketing campaign administration technique.

Our motivation: Managing a number of Apple Search Advertisements campaigns requires not solely common monitoring but in addition strategic decision-making tailor-made to every marketing campaign’s distinctive wants. With the variety and scale of campaigns, reaching optimum efficiency could be robust. Designed to automate and refine the bidding course of, Good Bidding handles the complexities, permitting for enhanced efficiency. Our purpose was to raise your marketing campaign outcomes additional and make sure you’re reaching your targets.

Superior price range allocation

Finances Allocation is a brand new addition to the good instruments of SearchAds.com by MobileAction. This instrument ensures you could have full management over your price range whereas maximizing your returns. It performs exceptionally properly for eliminating over and underspending and for when thorough price range supervision and regular tempo are required.

It ensures that advert spend is distributed to campaigns within the allocation group and key phrases that yield the most effective outcomes, rising your return on funding. 

Our motivation: Managing your advertising and marketing price range is extra essential than ever. Finances Allocation is designed to empower app entrepreneurs by offering superior management over their advert spend, guaranteeing that each greenback is strategically positioned for optimum affect.

MobileAction launches of 2024

It’s our mission to arm app entrepreneurs and builders with essentially the most superior instruments and merchandise, which impressed a 12 months of game-changing releases and impactful improvements. Since correct information is extra vital than ever, we labored on bringing the options to ease app retailer optimization, reporting, evaluation and technique constructing for app entrepreneurs and consumer acquisition managers. 

Compass 

This 12 months, we accomplished Compass, a product that embodies our holistic paid and natural consumer acquisition imaginative and prescient, and launched the newest addition; Affect. We should always cowl all 3 instruments in Compass; Discover, Hint and Affect to essentially perceive how this product permits a unified strategy.

By Compass, you start your journey with Discover, which provides a deep dive into app and market dynamics, revealing why sure apps succeed or fail. This instrument offers insights into competitor methods and market developments, serving to you tailor your strategy for optimum efficiency.

Then, Hint offers a full view of all of your consumer acquisition actions, monitoring each natural and paid efforts. Leveraging AI, Hint highlights important developments and modifications, providing real-time insights that allow fast, knowledgeable changes to your technique.

After implementing your methods, you may flip to Affect to judge efficiency. Affect compares your app’s efficiency earlier than and after your optimizations, figuring out profitable techniques and enchancment areas to refine your strategy frequently. 

Compass offers an all-together framework for navigating the complexities of app advertising and marketing, guaranteeing you’re geared up to adapt and succeed within the aggressive app panorama.

Our motivation: Responding to app entrepreneurs’ calls for for a holistic perspective, we developed the Compass suite to supply a full view with out the necessity to swap between totally different instruments. Compass lets you perceive the outcomes of your actions and mirror on strategic outcomes.

App and sport taxonomy

App & Sport Taxonomy has been one in all our most requested options, and because the most customer-centric instrument available on the market, we prioritize delivering on our prospects’ wants swiftly. Staying true to our dedication, we launched App and Sport Taxonomy in 2024.

This characteristic simplifies navigation and categorization of apps and video games, making market analysis and aggressive evaluation extra accessible and environment friendly.

Our motivation: Many app entrepreneurs face challenges utilizing conventional app retailer classes in the present day. These classes typically fail to seize the dynamic options and capabilities of contemporary apps and video games. And this hole could make it difficult to determine rivals, observe developments, and uncover development alternatives. To deal with these challenges, we launched App & Sport Taxonomy.

Interactive tables

We switched on a brand new diploma of personalization and adaptability with our interactive tables whereas exploring information. The aim of interactive tables is to maximise your expertise with information administration and evaluation. To enhance your workflow, tables embody multi-column sorting, superior filtering, and easy CSV and Excel export options. Designed with efficiency in thoughts, these tables quickly load even giant datasets, guaranteeing that you would be able to work with out compromising on pace or element.

Our motivation: Interactive tables are designed to supply the pliability, time financial savings, and enhanced capabilities wanted to extract actionable insights from complicated datasets. Recognizing that each enterprise has distinctive targets and ranging information priorities, we launched customizable choices to make sure the tables adapt to your particular wants.

Chart annotations

Advertising by no means operates on a single dashboard. From offline advertising and marketing actions to the affect of social media, numerous parts contribute to the larger image. That’s why we launched Chart Annotations—a characteristic designed so as to add context and allow direct commentary on visible information.

Now, your crew can spotlight main developments and vital occasions and share your notes to facilitate collaboration. Along with enhancing collaboration, you now not should take notes on totally different platforms; you can even add personal notes and see all advertising and marketing actions in a single place, in addition to the explanations for declines and will increase, because of Chart Annotations.

Our motivation: We created Chart Annotations to make sure alignment amongst crew members when reviewing campaigns and to boost general productiveness and advertising and marketing synergy. This characteristic strengthens communication between groups, facilitating seamless collaboration. It additionally simplifies reporting, serving to groups higher interpret the outcomes of their methods.

Upgraded reporting

With the launch of customized PDF reviews, a complete new dimension opened up in reporting capabilities we offer. The upgraded reporting means that you can create customized reviews together with your branding and metrics and dive deep into efficiency for analyses which are excellent for sharing progress.  

Our motivation: Reporting is essential, and we all know how a lot it might take to finish one seasonal reporting to current in any use. To ease the method and create customized, interesting reviews very quickly, now we have labored on MobileAction’s reporting abilities. Based mostly in your choice, now you may create reviews primarily based on customizable tables and evaluation in PDF or CSV format with out making any further efforts.

Wanting forward

As we sit up for 2025, our imaginative and prescient stays clear: to empower cell entrepreneurs with a complete platform that simplifies app development and drives measurable success.

On the SearchAds.com by MobileAction aspect, we’re devoted to delivering seamless, one-click optimization and marketing campaign administration instruments that align effortlessly with goal KPIs. Our purpose is to supply options which are each dependable and intuitive, requiring minimal effort whereas maximizing usability.

Our present instruments already equip customers with the options they should handle, monitor, and optimize campaigns successfully. These embody superior automations, highly effective discovery instruments, and good instruments for on a regular basis duties. In 2025, we are going to increase on these capabilities with key improvements:

• Good Bidding will develop into much more exact, introducing options like model safety and superior optimizations tailor-made to customized targets.
• Finances Allocation will help lower-funnel methods, dynamically prioritizing high-value campaigns whereas providing scale-up choices.
• CPP A/B testing will streamline technique validation.
• Superior filters will ship actionable insights with seamless integration into automations and notifications.

For the MobileAction platform, our focus is on delivering highly effective options throughout App Retailer Optimization, Market Intelligence, CPP Intelligence, Advert Intelligence, and Search Advertisements Intelligence. These instruments are designed to align with enterprise targets, improve workflows, and guarantee unmatched reliability.

As a customer-first, innovation-driven firm, we stay dedicated to growing intuitive, cutting-edge options that encourage confidence, unlock new alternatives, and gas excellence in cell advertising and marketing. Our mission is to construct instruments that assist our customers thrive in an ever-evolving cell app house.

Thanks for being part of 2024, and keep tuned for the thrilling improvements now we have in retailer for 2025!