On Wednesday, Aug. 13, Disney introduced sweeping adjustments to its advertising and marketing staff. Per a memo seen by ADWEEK, each Asad Ayaz, Disney’s chief model officer, and Shannon Ryan, president of promoting for Disney Leisure Tv, are taking over new duties.
Ayaz, a 20-year Disney veteran and a part of ADWEEK’s 2025 Advertising Vanguard, has been named president, Disney Leisure Advertising. His duties will embody overseeing advertising and marketing for studios, tv, and streaming whereas persevering with oversight of brand name technique globally underneath CEO Bob Iger, together with main the corporate’s in-house inventive companies throughout Disney Experiences and Disney Leisure.
His full title will probably be chief model officer, The Walt Disney Firm, and president, Disney Leisure Advertising.
Ryan, a current ADWEEK 50 recipient, will add direct-to-consumer to her remit, overseeing the built-in groups throughout Disney+ and Hulu whereas additionally main TV advertising and marketing as president, DTC, and Disney Leisure Tv Advertising.
