This fast-rising episode explores innovation, authorized reform, and management in one in every of direct promoting’s most customer-centric success tales.
Direct Method, the official podcast of Direct Promoting Information, is happy to announce that Episode 106, “From Skeptic to CEO: Ørjan Sæle’s Disruptive Path to Reinventing Direct Gross sales,” has reached 6,000 distinctive views inside its first 30 days, making it one of many fastest-growing episodes within the present’s historical past.
The milestone episode options Ørjan Sæle, Co-Founding father of Zinzino, a Scandinavian-based well being and wellness firm recognized for its test-based diet mannequin and projected revenues of greater than $300 million this 12 months. Sæle’s story—from a skeptical teen to a revered business reformer—is a robust case research in visionary management, customer-first innovation, and sustainable progress.
Within the dialog, hosted by Direct Method anchor Wayne Moorehead, Ørjan gives a candid take a look at his entrepreneurial journey, together with early challenges within the area, navigating public criticism, lobbying for regulatory change, and redefining retention via a science-backed buyer mannequin.
Key matters mentioned within the episode embody:
- Making a authorized framework for moral direct promoting in Norway
- Constructing a compensation plan anchored in buyer acquisition
- How test-based diet is reworking product credibility
- Classes in mergers, world growth, and sustaining tradition via scale
- The significance of area possession and vision-led management
“Ørjan’s message is slicing via the noise,” mentioned Wayne Moorehead. “He’s not simply constructing a enterprise—he’s constructing a motion round transparency, innovation, and influence. It’s no shock this episode is producing a lot engagement.”
This milestone underscores the business’s rising urge for food for daring management and significant transformation. Because the direct promoting panorama evolves, tales like Ørjan’s illuminate the trail ahead—the place integrity, science, and scalability meet.
🎧 Episode 106 is obtainable now on all main podcast platforms and on YouTube.
