Accepting the award, Sobhani mentioned, “Hopefully, that is the beginning of rather more to return from DDB—and on a private notice, I can solely say it’s been essentially the most unimaginable first yr.”
DDB’s dad or mum firm, Omnicom, is because of full its acquisition of IPG within the second half of 2025.
Business insiders have predicted the acquisition will result in consolidation and potential elimination of legacy artistic company manufacturers on each side, regardless of management stating they don’t plan to remove present company manufacturers.
Within the different particular Cannes Lions classes, WPP gained Inventive Firm of the Yr and Publicis Conseil was named Company of the Yr.
Fellow Omnicom firm OMD Worldwide gained Media Community of the Yr, 2025.
