Danny Sullivan is not the Google Search Liaison. He’s switching roles inside Google to work on new initiatives on the Google Search staff. Danny Sullivan joined Google over seven years in the past, and was very public-facing up till a number of months in the past.
Sullivan joined Google just a few months after stepping down from his function as an impartial journalist at Search Engine Land.
It looks like this new function shall be extra centered internally at Google and fewer public going through, based mostly on his current exercise (or lack thereof) on-line – however who is aware of. There have been rumors that another person at Google would tackle the Search Liaison account, however I suppose not. I do not assume this information is surprising to anybody in our business.
Danny Sullivan posted this on the Search Liaison X account:
This account is not energetic. Please observe Search Central at for website proprietor info and see our Search weblog for the newest updates.
A Google spokesperson instructed me:
Danny is taking up a brand new function inside Google, engaged on new initiatives on the Search staff. We’ll proceed to supply well timed updates about Search and have interaction with customers and website homeowners by varied channels, together with the Google Search Central accounts.
Google stated the Google Search Central accounts will nonetheless share updates with the neighborhood each on X and LinkedIn.
Danny Sullivan up to date his title on LinkedIn to “Director inside Google Search.”
Here’s a two half interview I did with Danny a pair years after he joined Google:
Listed here are his posts on Bluesky about this:
This account is not energetic. Please observe Google Search Central at www.linkedin.com/showcase/goo… for website proprietor info and see our Search weblog for the newest updates:: weblog.google/merchandise/sea…
— Google Search Liaison (@searchliaison.bsky.social) August 1, 2025 at 1:05 PM
This account is not energetic. Please observe @googlesearchc for info for website homeowners and @Google for the newest updates.
— Google SearchLiaison (@searchliaison) August 1, 2025
Discussion board dialogue at X.
