Artistic Knowledge Feed API delivers full-funnel, real-time inventive analysis and optimisation for RMNs, measuring feelings, consideration and buy intent throughout each particular person advert at scale
LONDON, UK; SCOTTSDALE, AZ – Retail media networks (RMNs) and types can now measure and optimise the inventive effectiveness of their retail media advertisements in actual time utilizing an AI-powered software launched by inventive knowledge supplier DAIVID.
DAIVID has up to date its Artistic Knowledge Feed API to allow RMNs and advert platforms to guage retail media inventive at scale throughout a variety of effectiveness metrics – together with predicted consideration, emotional impression, model recall and buy intent.
Retail media budgets have soared in 2025. In accordance with the most recent WARC Media World Promoting Tendencies report, retail media advert spend will hit $176.2 billion this yr, accounting for 15.2% of whole world advert spend. As retail media emerges as the popular channel for manufacturers concentrating on high-intent customers, understanding which inventive belongings really drive outcomes is vital.
Because the medium matures, advertisers are additionally recognising that retail media is extra nuanced than only a bottom-of-funnel conversion software, driving a deeper want for effectiveness insights.
DAIVID’s Artistic Knowledge Feed API, which will be simply built-in into RMNs and advert platforms, injects real-time inventive intelligence into retail media – empowering advertisers to spice up marketing campaign efficiency, instantly hyperlink inventive attributes and effectiveness to gross sales outcomes and scale back media wastage
Ian Forrester, CEO and founding father of DAIVID, mentioned: “We’re solely scratching the floor of what’s doable with retail media. The inventive’s position in driving outcomes throughout the complete funnel stays vastly undervalued. What’s been lacking is the power to measure emotional impression, consideration and buy intent at scale, and to tie these insights on to gross sales knowledge.
“It’s not nearly reaching customers, it’s about changing them; profitable ‘carts and minds’. In case your retail media inventive isn’t performing, you’re susceptible to being left on the shelf. With DAIVID’s Artistic Knowledge Feed API, we’re giving RMNs the ability to guage each single inventive in actual time, serving to entrepreneurs to make smarter, data-driven choices and constantly optimise the efficiency of their inventive second by second.”
Powered by DAIVID’s proprietary AI fashions, the software quickly scores inventive belongings – from video to static show – in opposition to key inventive effectiveness metrics. Entrepreneurs can entry predictive insights earlier than and after launch, empowering agile, performance-led inventive choices.
Skilled utilizing tens of thousands and thousands of human responses to advertisements, DAIVID’s AI fashions predict the feelings a retail media advert will generate and its seemingly impression on model and enterprise metrics – enabling advertisers to measure the effectiveness of campaigns at scale. These fashions mix facial coding, eye monitoring, and survey knowledge with laptop imaginative and prescient and audio evaluation APIs. Shoppers embody Nike, Snapchat and EssenceMediacom.
Artistic belongings that scored extremely utilizing DAIVID’s expertise noticed a 36% improve in consideration, 41% enhance in model recall, and 32% uplift in buy intent, in comparison with advertisements that scored poorly.
Key API options embody:
> Simple-to-implement API integration;
> Actual-time measurement of each distinctive advert asset;
> Dozens of proprietary effectiveness metrics, together with consideration ranges, 39 totally different feelings, right model recall, and second-by-second buy intent;
> Scalable for giant inventive libraries throughout a number of codecs and platforms.
DAIVID’s Artistic Knowledge Feed API is obtainable now for RMNs and types trying to enhance the inventive effectiveness of their retail media campaigns. To search out out extra about, click on right here.
About DAIVID
DAIVID is a world AI firm powering the advert ecosystem with #CreativeData – the untapped sign of advert effectiveness – at unprecedented scale and depth. Its human-trained, AI-powered expertise analyses video and picture content material to foretell inventive consideration, 39 feelings and impression on model metrics, giving advert platforms and entrepreneurs entry to quick, actionable insights to dramatically enhance efficiency and technique.
With easy API integrations, DAIVID’s Artistic Knowledge Feed supercharges advert efficiency and media technique throughout the advert tech ecosystem. Advert tech suppliers combine the information feed to reinforce the efficiency and performance of their platforms, whereas model entrepreneurs and companies use DAIVID to measure, benchmark and optimise the impression of their advertising and marketing.
Headquartered in London, however with operations throughout the US and Japan, DAIVID is on a mission to make #CreativeData – the one most vital think about driving advert efficiency – a foundational layer within the advert tech ecosystem. Companions embody advert platforms comparable to Kinetiq, CreativeX and Mass Analytics, in addition to world manufacturers and companies together with Nike, Snapchat, and WPP.
