Herbalife Ltd. introduced that world sports activities movie star Cristiano Ronaldo has acquired a ten% fairness stake in Herbalife’s Pro2col know-how, a next-generation, digital, personalised well being and wellness working system that the corporate acquired final 12 months. Pro2col is designed to drive each day engagement, sustainable habits change and measurable outcomes via a structured, data-driven strategy to wellness.
Ronaldo’s stake included a $7.5 million funding, together with a dedication to supply providers and sponsorship rights to Pro2col software program. Herbalife said that this funding “underscores Ronaldo’s deep private dedication to well being and vitamin” and that it “displays his confidence in the way forward for personalised vitamin and Herbalife’s ambition to make data-driven, personalised wellness accessible to communities globally.”
“Cristiano has been a valued accomplice for greater than a decade, and his choice to take an possession stake in Pro2col marks an essential milestone in our relationship,” mentioned Stephan Gratziani, Herbalife Chief Government Officer. “His funding displays a shared perception within the energy of vitamin, information, AI and personalised insights to drive higher well being outcomes, and reinforces his confidence sooner or later affect of Pro2col.”
Pro2col is a part of Herbalife’s long-term technique to change into a extra related, data-driven well being and wellness platform that integrates merchandise with group. The platform makes use of Pro2Score, a proprietary wellness scoring system that tracks progress towards key wellness metrics to ship readability, motivation and actionable insights that may improve buyer engagement and help and make personalised vitamin and wellness accessible and scalable.
“After greater than a decade collectively, our relationship is constructed on belief and shared ambition. Investing in Pro2col felt like a pure evolution — along with representing Herbalife, that is about serving to form and develop a platform that may really change how folks have interaction with their well being and wellness,” Ronaldo mentioned. “I’ve seen firsthand how Herbalife brings collectively science, innovation and private help to make well being and wellness extra accessible. Working along with Herbalife to create one thing with lasting affect is what motivates me at this stage of my profession.”
Herbalife has been a worldwide vitamin accomplice for Ronaldo since 2013 and the 2 partnered on the launch of Herbalife 24 CR7 Drive, a sports activities drink.
