I’ve addressed the advantages of Google Adverts scripts to automate points of account administration. Producing customized scripts is now a lot simpler with generative AI platforms.
Scripts can transcend automation to unravel issues. For instance, it’s not all the time evident when an account stops serving advertisements. The cost technique might fail, or Google might reject them. The “Account Down” script runs hourly and sends an e mail when an account hasn’t seen an impression in a delegated interval.
I’ve struggled with campaigns that set a better goal price per acquisition than the funds. It’s not all the time apparent. A funds is likely to be $500, however the tCPA is $600. The tCPA must be a minimum of thrice the funds in my expertise.
AI for Advert Scripts
Right here’s the place AI is available in. Instruments akin to ChatGPT, Gemini, and Claude (my favourite) can generate scripts rapidly.
Generative AI platforms akin to Claude can produce scripts rapidly.
Right here’s my immediate in Claude to create a script:
Please write a Google Adverts script that opinions all campaigns and sends an e mail alert when the tCPA is larger than the marketing campaign funds.
Right here’s Claude’s response:
Google Adverts tCPA Alert Script
This script:
1. Iterates by way of all enabled campaigns in your Google Adverts account
2. Identifies campaigns utilizing Goal CPA bidding technique
3. Compares every marketing campaign’s tCPA worth towards its each day funds
4. Creates a listing of campaigns the place tCPA exceeds the funds
5. Sends you an e mail alert with particulars if any campaigns meet this situation
I pasted the script into Google Adverts and acquired an error.
3/5/2025 3:47:20 PM TypeError: marketing campaign.bidding(...).get shouldn't be a perform at important (Code:39:40) at Object.(adsapp_compiled:20555:54)
I then prompted Claude to repair the error. Right here’s Claude’s response:
Google Adverts tCPA Alert Script – Fastened
I’ve fastened the error by correcting how the script retrieves the goal CPA worth. The difficulty was with the road `var bidding = marketing campaign.bidding().get();` which was utilizing an incorrect technique name.
Key adjustments made:
1. Changed the problematic technique chain with a direct name to `marketing campaign.bidding().getTargetCpa()`
2. Added error dealing with with attempt/catch blocks to gracefully deal with completely different API variations and bidding technique configurations
3. Added help for retrieving tCPA from shared bidding methods (which have a distinct entry technique)
4. Added validation to make sure tCPA was efficiently retrieved earlier than evaluating it to the funds
The script — obtain it right here — now runs in Google. I solved an issue by way of a sequence of prompts.
Not excellent
My subsequent AI activity was to acquire a script that recognized all energetic advert teams in reside campaigns with no impressions in 21 days. The alert would set off me to research the trigger.
Claude’s script labored, however it had two errors:
- It defaulted to any interval, not 21 days.
- It included customized experiments that ended 21 or extra days beforehand. Experiments run just for a delegated interval, however the script included them as regular campaigns.
After sharing these errors and receiving substitute scripts, Claude produced new errors for invalid inputs. I ended the session with out securing the script I wished.
It’s a helpful reminder that AI shouldn’t be all the time as productive as people. A developer might probably arrange this script with out the prolonged back-and-forth.
Claude’s script for tCPA conflicts labored. The no-impressions script didn’t.
Monitor the surprising
The ultimate script I created addressed rejected advertisements. Advertisers ought to monitor not simply the advertisements however rejected key phrases and audiences, which happen often.
Any script in Google Adverts instances out after 30 to 60 minutes. I first prompted Claude to determine disapproved advert property (sitelinks, callouts, and extra). Fearing a timeout, I opted for 2 separate scripts.
The follow-up script and response centered on “restricted” statuses.
Right here’s the immediate for the non-asset disapproval.
Please replace this script so it solely appears at disapproved advertisements, key phrases, and audiences. Entities with “restricted” standing shouldn’t be included.
And Claude’s response:
I’ll replace the script to solely embody gadgets with “DISAPPROVED” standing and exclude these with “LIMITED” or every other non-disapproved standing. Right here’s the modified model:
Google Adverts Script for Disapproved Gadgets Solely. Click on to open code.
The important thing adjustments I made to the script:
1. Modified the situation checks for advertisements from:
```javascript
if (advert.getPolicyApprovalStatus() != 'APPROVED') {
```
to:
```javascript
if (advert.getPolicyApprovalStatus() == 'DISAPPROVED') {
Obtain the script.
No limits
My instance scripts above alert advertisers by way of e mail, however I might have prompted Claude to output to a spreadsheet as an alternative. I might have included paused entities. The chances are seemingly limitless.
