So now you are like, “Okay, however Purna, how do I measure all of it?” It isn’t that arduous. What I’ve actually discovered is one thing that I name the 4 R’s of measurement, which is line of sight measurement into content material advertising and marketing.
It’s so way more efficient since you consider affect at 4 completely different phases, which is able to permit you to course appropriate even earlier than you get all the best way to the top, earlier than you are like, “Oh, nicely, I spent six months on this. It did not make any cash.” No, no, no, you wish to course appropriate at first.
The first step, you wish to take a look at attain. Who did I attain? How many individuals did I attain? And never simply when it comes to the precise numbers, however take a look at the categories of people that have a tendency to come back in. Who’s filling out the lead types? Is it the proper sort of audiences? Is the proper job titles? Are they individuals in your focused listing? That is how you may know whether or not you are reaching the proper individuals, otherwise you may wish to adapt your distribution technique.
The subsequent one is absolutely the response. What is the sentiment? Are they liking it? Are they participating it? Are they sharing it with individuals? Are they commenting? What are they feeling about your content material that you have put on the market? In case you’re reaching lots of people, but it surely’s crickets, then you definitely’ll know that perhaps your content material is just not actually onto one thing, so that you wish to tweak it a little bit bit. So, once more, you’ll be able to course appropriate shortly.
Then you definitely wish to take a look at the response. What’s the conduct change that you just’re attempting to drive? Are they reserving extra of the check drives? Are they submitting inquiries on the web site? Are you seeing elevated footfall into your automobile showrooms?
After which lastly, the outcomes. Did we drive the proper individuals? Did we see the amount of vehicles going up? So, in that approach, for those who goal backwards, for those who put measurement first, you may be more likely to hit high-value targets together with your content material advertising and marketing.
Thanks, and keep tuned for the subsequent episode.
