“This 12 months, our iconic Coca-Cola vacation marketing campaign strives to encourage a second of refresh and much-deserved break for all those that tirelessly work behind the scenes to craft the magic of the season,” he stated in a press release. “Constructing on final 12 months’s marketing campaign, this evolution really embodies our dedication to inspiring human connection and uplifting moments particularly throughout the vacation season.”
The broader marketing campaign options out-of-home posters that lean into Coca-Cola’s nostalgic heritage, together with a vintage-style Santa fortunately sipping a bottle of Coke.
The model can also be reviving its Christmas truck tour, guaranteeing that, as soon as once more, the vacations are properly and really coming.
