Circles By VDO.AI: A Should-Learn Digital Journal For Advertising Leaders
Studying Time: 4 minutes
The debut version of Circles by VDO.AI is right here, a first-of-its-kind journal that explores the evolution of promoting by the lens of these shaping it day-after-day.
On the entrance & middle of this version is, Karan Kumar, CMO at Hero Realty, who believes that advertising immediately calls for extra than simply artistic aptitude, it requires cultural fluency, strategic readability, and measurable accountability. In his cowl story, he takes us inside his model technique stack the place perception is translated into constant, compelling motion. From constructing resonance that lasts to creating methods that scale, Karan shares why model considering immediately have to be rooted in conviction not campaigns, and the way entrepreneurs who deeply perceive tradition are those driving actual affect.
That includes tales and views from a few of the trade’s finest, this version unpacks how shopper conduct, model storytelling, and advertising mindsets have reworked and what it takes to remain related within the years to return. Highlights of the Circles embrace:
Advertising with a Head and a Coronary heart
What occurs whenever you commerce rulebooks for actual conversations? Ankita Tuli, GM – Model and Advertising at Magicpin, reveals how advertising could be each fast-moving and deeply human. On this candid dialog, she opens up concerning the evolving panorama of brand-building, balancing knowledge and creativity, and why empathy is a superpower for the subsequent era of entrepreneurs.
The place Model Meets Backside Line
When creativity and commerce stay in silos, model constructing, and enterprise outcomes each take successful. Sonam Pradhan, Head Media & Digital Advertising South Asia at Kellanova, explores what it actually takes to align media, messaging, and metrics at scale to maneuver hearts and the needle, concurrently.
The Foreign money That’s Model Belief
On this hearth chat, Priyank Pant, SVP & Head of Model Advertising at Paisabazaar, cuts by the jargon to speak about easy methods to be the “model subsequent door,” the hyperlink between shopper truths and model honesty, and why, within the period of knowledge and dashboards, storytelling nonetheless trumps all.
AI, Instinct, and the New Advertising Mindset
As AI takes on a much bigger position in advertising, Aabhina urges leaders to deal with it not as an autopilot, however as an ally, one which enhances human creativity and calls for accountable use. Complementing this, Megha highlights the rising energy of intangibles- perception, expertise, and notion, particularly in B2B advertising, the place outcomes usually matter greater than choices. Collectively, their items replicate a brand new period of promoting: one the place automation meets consciousness.
Specialists: Aabhina Suresh Khare, Chief Digital & Advertising Officer, Bajaj Capital
Megha Agarwal, CMO, Desk Area
Belief: The Foreign money You Can’t Afford to Lose
Belief isn’t a static asset; it’s a fragile, residing forex. Animesh explores how belief is constructed (and damaged) by on a regular basis selections, and why manufacturers should transfer past assumptions to earn real loyalty throughout shoppers, companions, and groups.
Professional: Animesh Misra, Head of Advertising, Microtek Worldwide
The Empathy Economic system: From Care to Conversion
Advertising that solves, helps, and serves, Imran means that healthcare manufacturers should transfer past episodic campaigns to create ecosystems rooted in actual wants. Bhavna attracts parallels in hospitality, the place immediately’s vacationers crave experiences that really feel private, not transactional. Each voices advocate for advertising that begins with understanding and ends with loyalty.
Specialists: Imran Banat, Digital Advertising Supervisor, Dr.Reddy’s Laboratories Bhavna Mishra Nanda, Advertising Director, Vacation Inn Categorical
Rethinking Efficiency within the Consideration Age
As efficiency advertising hits a credibility wall, Himanshu decodes how manufacturers can keep actual in a Gen Z-led market that sees by pretense. In the meantime, Varun explores how content material has developed right into a decision-driving strategist, one which guides customers from swipe to sale. Their mixed message? Actual wins. And efficiency with out authenticity is simply noise.
Specialists: Himanshu Sirohi, Head – Digital Advertising & Credit score Playing cards Enterprise, Apollo 24|7
Varun Shah, Senior Advertising Supervisor (Lead), Mahindra Holidays & Resorts
Pattern Watch
Incomes Your Seat on the Desk
Drawing from navy technique, fan tradition, and permission-based advertising, Jahan Nagrolwala, AVP Technique & Planning, Havas India, makes a compelling case for resonance over attain. He urges manufacturers to cease interrupting and begin integrating, embedding themselves inside communities to earn relevance, not simply visibility, really.
The Consideration Rebel
As manufacturers chase views, shoppers are ravenous for substance. Keren Benjamin Dias, Lead – Analysis & Technique, White River Media, explores the rising resistance to empty metrics and reframes consideration as a relationship, not a useful resource. In her view, incomes consideration in 2025 means creating worth, not quantity.
Attaining Full-Funnel Efficiency By CTV
Bhairavi Rangarajan, Head of Digital Advertising & MarComm, Kohler India, spotlights Linked TV as greater than a top-funnel consciousness software. From immersive storytelling to leveraging first-party insights and qualitative measurement, she shares how CTV can ship efficiency throughout each stage of the buyer journey.
Advertainment 2.0: ‘Cease-My-Binge’ Worthy Advertisements
On this future-facing column, Sushant Pathak, Group CMO at Stonex India, sheds mild on the evolution of advertainment in a world of skip buttons and scroll fatigue. From branded collection to shoppable CTV, he explores how manufacturers can captivate audiences by emotion-led storytelling, interactivity, and human-first design.
Featured Tales
From belief to expertise, adaptability to authenticity, this version of Circles brings collectively highly effective narratives that replicate the evolving heartbeat of promoting.
In The Age of Adaptive Advertisements, Vikram Garga (Chief Gross sales and Advertising Officer, Morde Meals), Driv Vohra (Head of Digital Advertising, Kellanova), and Dhruval Doshi (Head of Digital Advertising, Tata EV) unpack how automation, personalization, and real-time design are reshaping promoting in an attention-deficit period.
Subha Natarajan (President of Advertising and Communication, Acres Membership), Animesh Misra (Head of Advertising, Microtek Worldwide), and Nitin Garg (Head of Advertising, Credgenics) dive into the Geography Behind Advertising, exploring how regional nuance is now not a aspect word however central to crafting campaigns that actually resonate.
In Incomes Loyalty within the Expertise Economic system, Gaurav Sinha (Head of Advertising, Audi India) and Vikram Singh (Digital Advertising Head, ITC Motels) share why immediately’s manufacturers should transfer past merchandise to ship emotional worth and lasting recollections.
In The Chase for the Subsequent Billion Shoppers, Gen Z emerges as India’s most influential and fast-evolving shopper pressure, digitally native, authenticity-obsessed, and always shifting. This function brings collectively advertising leaders who replicate on what it really takes to interact this era in actual time, throughout platforms and touchpoints. That includes insights from: Jitendra Choudhary (Head of D2C at Anveshan), Arjit Sachdeva (Co-founder and CTO at VDO.AI), Anuj Somani (Senior Advertising Supervisor at Volvo), Nikita Malhotra (Head of Digital, Woodland), Varun Sethuraman (Enterprise Head, South Asia Area, At Nestle), and Sneha Jha (Head of Media and CLM at KFC).
Able to Dive In?
From rising indicators to deep shifts, Circles brings collectively the voices and visions redefining advertising immediately. Furthermore, whether or not you’re refining your technique or difficult the established order, this version presents contemporary perspective and path.
Obtain now and step into the circle.
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