Chesapeake Financial institution – “125 Years of The Chesapeake Approach” (20…

To rejoice its one hundred and twenty fifth anniversary, Chesapeake Financial institution is doubling down on what made their debut marketing campaign a standout final yr: placing actual individuals, actual quirks, and actual Virginia delight on the heart of their model. “125 Years of The Chesapeake Approach” is the most recent evolution of the model platform launched in 2024. Starring the financial institution’s latest hires and shot on location across the bay, the centerpiece spot delivers a lo-fi, character-driven narrative that celebrates the corporate’s 125-year legacy in a nonchalant Wes Anderson fashion.

CREDITS

Company: Acquainted Creatures
Consumer: Chesapeake Financial institution
Inventive Marketing campaign: The Chesapeake Approach
Spot: “All Onboard” Longform/:30/:15/:06s
Chief Expertise Officer: Paula Milsted
Director of Advertising, AVP: Matt Suttmiller
Advertising Coordinator: Catherine Holthaus
Model Advertising Specialist: Johnisha Grey
Inventive Company: Acquainted Creatures
Co-Founder / Inventive Director: Justin Bajan
Artwork Director: Ellen Veith
Copywriter: Ben Englander
Company Producer: Ari Sneider
Model Director: Kate Luxton
Undertaking Supervisor: Hana Ballout
Director: Nick Spooner
Manufacturing Firm: Dangerous Rainbow
Govt Producer: Ash Bruce
Assistant Director: Danny Caporaletti
Director of Pictures: Noah Kight
1st Assistant Digital camera: Austin Burnette
2nd Assistant Digital camera/Media Supervisor: Barrett Miller
Gaffer: Austin Cross
Key Grip: Jon Hutson
Sound: Jesse Clark
Manufacturing Designer: Andrew Carnwath
Manufacturing Assistant: Joe Wilson
HMU: Michelle Torres
Editor: Matt McBrayer
VFX: Keeley Davis
Colorist: Cameron McCutcheon
Combine: Overcoast
Photographer: Justin Chesney
Media Company: Provoke-It