Pablo has gained the rebrand of UK broadcaster Channel 5 as 5, bringing collectively the principle channel and catch-up service My5. Channel 5 is owned by Paramount, not too long ago bought from Viacom by Skydance Media.
Pablo’s temporary is to “encourage viewers to re-evaluate what 5 stands for and can enhance perceptions of its content material high quality and vary.” C5 has not too long ago carried out properly within the UK, partially by reviving previous favourites like All Creatures Nice and Small (above.)
V-P advertising and marketing Laura Pye says: “When deciding on an company, Pablo stood out to us from the beginning with a fierce drive for best-in-class outcomes and a powerful observe file of impactful, memorable campaigns.
“The company’s ethos displays our down-to-earth values, and their staff shares our ardour for telling tales in surprising methods, with a inventive imaginative and prescient that aligns seamlessly with our ambition for the relaunch of 5.”
Pablo joint MD Hannah Penn says: “It’s not every single day you get invited to assist redefine one of many best-known manufacturers in Britain. And it’s the icing on the cake attending to do it with such an excellent and humble bunch of purchasers. The journey the 5 enterprise is on and the expansion they’re delivering is unimaginable, we’re excited to assist to take that to the plenty with a platform that actively demonstrates what 5 right now is all about.”
