October 1994.
That’s how lengthy NetLine has been in enterprise. An ideal deal has modified since these days, however a lot of its rules stay unchanged.
Since its founding, NetLine has labored to unlock digital entry for these looking for to succeed in actual B2B patrons—first for publishers, then for businesses and entrepreneurs alike. For over 30 years, professionals have turned to NetLine to assist them join with their viewers in smarter, extra significant methods.
Amongst them are the trailblazers who’ve lengthy believed in NetLine; entrepreneurs who embody every thing Luna stands for: exploration, curiosity, and a relentless drive for higher.
Extra Than a Mascot
Luna began as a 404 web page. We shortly realized that this little illustration had much more to provide to the corporate and our purchasers than merely being a joke on an error web page.
Right now, Luna displays our mission to empower data-driven entrepreneurs with the instruments and perception they should lead with readability and confidence.
The Luna Legacy Award celebrates these long-time companions—entrepreneurs whose outcomes, creativity, and innovation haven’t simply impressed, however endured. It’s not a couple of single standout second. It’s about unwavering excellence—marketing campaign after marketing campaign, yr after yr.
Their success isn’t any accident. It’s the product of consistency, collaboration, and a deep understanding of what actually strikes the trendy B2B purchaser.
Let’s meet the entrepreneurs who propelled their manufacturers and purchasers to new heights in 2025.
Let’s Meet the Winners of The 2025 Luna Legacy Awards
The winners of the Luna Legacy Award have elevated what long-term excellence in B2B advertising and marketing really seems to be like.
By years of considerate execution, strategic experimentation, and buyer-first pondering, these entrepreneurs have constructed engines of impression. Their work not solely performs however endures. They’ve crafted campaigns that persistently educate, have interaction, and convert, all whereas pushing the boundaries of what’s doable in content-driven demand technology.
We spoke with 4 of those winners to get a glimpse into how they’ve constructed an award-winning program and the way their experiences might help others, too.
Consistency, Curiosity, and a Wholesome Dose of Discomfort
There’s a standard perception in B2B that the perfect entrepreneurs are those with the most recent playbook. However for this yr’s Legacy winners, what’s formed their technique isn’t novelty—it’s self-discipline.
“The observe that’s most formed my profession is disciplined curiosity,” Cato Networks’ Stefani Fridman stated plainly.”[It’s] a relentless drive to know the ‘why’ behind each quantity.”
Fridman is a part of a technology of progress entrepreneurs who aren’t content material to hit surface-level benchmarks. She has reframed content material syndication as a requirement intelligence engine, turning behavioral alerts into orchestrated performs that serve not simply advertising and marketing, however your entire pipeline.
Her friends share that ethos. Greg Cavaluzzo, VP at Park & Battery, emphasised how important it’s to know the entire system. “In B2B, it’s about discovering essentially the most significant methods to remain in entrance of a prospect—creating as little resistance as doable on their path to conversion.”
For Greg, staying curious means asking higher questions, staying near actual patrons, and realizing that even the perfect messaging can get stale for those who don’t revisit it. That perspective has formed how Park & Battery approaches omnichannel orchestration—with fewer silos and sharper alignment.
Ashley Ferguson at Paychex takes the same lens—grounded in content material however at all times zoomed out. “I’m a storyteller at coronary heart,” she stated. “And as a former content material developer, I’m at all times excited about the massive image we’re telling. One among our mantras is ABT—At all times Be Testing. In right this moment’s purchaser panorama, you possibly can’t afford to not.”
Ferguson helped rebuild Paychex’s complete demand gen framework round NetLine’s HQL Precision: routing sales-ready patrons with readability, context, and velocity. Her position as a digital advertising and marketing strategist is an element content material conductor, half efficiency analyst, and at all times buyer-first.
Cody Gowl, Account Supervisor at Gartner, echoes that mix of construction and creativity.“What’s stored me impressed is the willingness to experiment and embrace creativity. Innovation comes from balancing consistency with calculated dangers.”
Gowl credit his long-term success to foundational greatest practices—realizing your viewers, defining clear targets, and relentlessly measuring outcomes—however he makes room for boldness. Whether or not it’s testing new channels or introducing distinctive content material codecs, he’s constructed a profession on pairing what’s tried with what’s subsequent.
And nobody embodies full-funnel self-discipline greater than Becca DeBortoli at ZoomInfo. “I by no means take a look at one knowledge level when assessing efficiency. It by no means tells you the total story.”
Becca’s at all times zooming out, monitoring how early indicators translate to demos, pipe, and income. Her advertising and marketing technique is equal components quantitative and qualitative, grounded in a easy query:
Are these leads really closing?
The Energy of Simplicity
What separates a Legacy marketer from a momentary success? In accordance with this yr’s winners, the distinction is readability—realizing what issues, and chopping what doesn’t.
For Stefani Fridman, the message is obvious. “My largest lesson: simplicity wins. Each time.”
That may sound apparent—however in B2B, it’s hardly ever practiced. Fridman has seen again and again how complexity creeps into content material and campaigns—and the way patrons reply higher to messages which can be sharp, direct, and human.
Greg Cavaluzzo shared a warning about chasing fast wins. “Don’t sacrifice short-term achieve for long-term ache. You must be pragmatic sufficient to construct a strong basis earlier than you anticipate outcomes.”
That basis, he stated, consists of clear roles, cross-functional fluency, and the endurance to launch solely when every thing is aligned. “When purchasers push for unrealistic timelines, the work suffers. At all times.”
Ashley Ferguson took a sensible angle.“Clear your lenses. The issues which have at all times labored nonetheless must be analyzed, examined, reviewed—and typically up to date.”
She emphasised the significance of approaching even profitable campaigns with recent eyes. As a result of what labored six months in the past may not work right this moment—and it’s on entrepreneurs to seek out out why.
Cody Gowl distilled his perspective right down to a core perception. “Embrace each studying and creativity. Errors are inevitable—however they’re additionally instructive. Don’t be afraid to experiment.”
And Becca? Her steerage is tactical and strategic abruptly. “At all times tie your initiatives to broader firm targets. Have a objective for what you’re chasing—don’t simply do issues to do them.”
It’s this mix of self-awareness and enterprise alignment that turns entrepreneurs into leaders—and advertising and marketing right into a lever for income.
Recommendation for the Subsequent Era
In case you’re beginning your profession in B2B, what ought to you realize? What mindset will really assist you make an impression?
Our winners had lots to say—and it wasn’t nearly techniques. “Don’t attempt to be in all places,” stated Stefani Fridman. “Concentrate on being remembered. Preserve your curiosity alive, query each ‘greatest observe,’ and construct your profession on impression, not consideration.”
It’s recommendation that challenges standard knowledge and pushes younger entrepreneurs to assume critically about what success actually seems to be like.
Greg Cavaluzzo added that studying how the entire ecosystem works is important. “Perceive how inventive, media, analytics, and gross sales all join—and study to talk each language within the room.”
That perspective has helped him align campaigns throughout departments—and helped Park & Battery develop into a trusted companion throughout the shopping for committee.
Becca DeBortoli suggested new entrepreneurs to step exterior of their consolation zones and inspired them to interact with others exterior of their very own division. “You by no means know whenever you’ll draw an perception from somebody on the product or gross sales facet that modifications the way you strategy your work.”
And her most actionable recommendation? Don’t specialize too early. “Discover each channel. Learn to assess efficiency throughout the entire funnel. It’ll offer you a broader image of how advertising and marketing actually works.”
Cody Gowl closed the loop with a message of empowerment. “Don’t be afraid to share your concepts. Your perspective is effective, even for those who’re simply getting began.”
Each certainly one of these entrepreneurs has constructed their success on curiosity and readability—traits that matter greater than ever as B2B advertising and marketing evolves at breakneck velocity.
What Legacy Actually Appears Like
Legacy isn’t measured in type fills or flashy launches. It’s measured in consistency, readability, and impression.
This yr’s Luna Legacy winners didn’t simply construct campaigns.
They constructed bridges. Between gross sales and advertising and marketing. Between purchaser habits and pipeline efficiency. Between concept and execution.
They made B2B advertising and marketing really feel extra intentional. Extra aligned. Extra helpful.
If this yr’s winners have proven us something, it’s that the proper mindset beats any playbook.
