Each app marketer has been there… Your installs abruptly spike or dip, and the large query comes up: why? Was it the brand new screenshots? A metadata tweak? Possibly one thing shifted out there? Often, figuring it out means digging by way of totally different reviews and attempting to piece the whole lot collectively.
We’ve seen how tough it may be to trace down the actual story behind your installs. That’s why we constructed the Conversion Funnel View: it places impressions, first-time downloads, and conversion charges facet by facet, so you possibly can lastly see what’s occurring.
Why we constructed it
One of many largest frustrations we stored listening to from app entrepreneurs was easy: “I can see my installs going up or down, however I can’t inform what’s driving the change.”
To reply that, you’d often have to examine impressions in a single report, downloads in one other, calculate conversion charges your self, and nonetheless piece the whole lot collectively manually. That sort of back-and-forth takes time and sometimes leaves you with extra questions than solutions.
We constructed the Conversion Funnel View to take away that friction. As an alternative of scattered knowledge, you get impressions, first-time downloads, and conversion charges all lined up. Which means you possibly can shortly see if a drop in installs comes from fewer folks discovering your app, or if one thing in your product web page made fewer of them convert.
It’s additionally about recognizing the larger image. Possibly your installs look high quality this week, however the six-month chart reveals a sluggish decline in conversion fee. Or perhaps a small bump in impressions truly marks the beginning of a sustained upward pattern.
By placing these items collectively, the instrument helps you progress from reacting to single-day modifications to understanding the total journey of your acquisition funnel.
What it reveals
This dashboard pulls knowledge instantly out of your App Retailer Join and Google Play Console integrations and updates day by day.
The Conversion Funnel View lays out the whole journey from impressions to installs in a single place. Right here’s what you’ll see once you open it:
- Prime abstract: A snapshot of your complete impressions, first-time downloads, and conversion fee for the interval you choose.
- Funnel graphic: A fast visible exhibiting what number of customers transfer from seeing your advert to really putting in.
- Six-month breakdown: Aspect-by-side month-to-month bars for impressions, installs, and conversion fee, so you possibly can spot regular enhancements or declines that day by day views would possibly miss.
- Detailed desk view: Every day metrics you possibly can type by impressions, installs, or conversion fee. Excellent for pinpointing precisely when a change began. Plus, you possibly can export all of it to CSV for reporting or deeper evaluation.
Collectively, these views enable you zoom out to see tendencies, then zoom in to catch the precise moments when efficiency shifted.
No extra guesswork in your funnel
On the finish of the day, the Conversion Funnel View is about readability. Log in to MobileAction now and as an alternative of chasing numbers throughout totally different reviews, see the entire story of your installs. Whether or not you’re reporting again to your workforce, checking the influence of a brand new launch, or simply attempting to make sense of a sudden change, the funnel provides you the solutions with out the additional work.
Want a hand getting began? Attain out to us, and we’d be completely satisfied to stroll you thru it.
